Merseyside = 1.4 million people centred on Liverpool, plus Wirral, St Helens, Knowsley and Sefton. Liverpool's economy has shifted from its 20th-century manufacturing and maritime base toward services, tourism, digital and life sciences — fuelled by major regeneration (Liverpool ONE, Baltic Triangle, Knowledge Quarter).
Key sectors include pharmaceuticals and life sciences (Unilever Port Sunlight, AstraZeneca, Liverpool School of Tropical Medicine), public sector and health (Royal Liverpool Hospital NHS trust), tourism and creative industries (Beatles, Tate Liverpool, Eurovision 2023 host). Average salaries run below Manchester but cost of living is also lower.
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Browse all jobs →Frequently asked questions
Is Liverpool just about tourism and football?
No — tourism is £4bn/year, but services, health and life sciences dominate employment. Major employers include NHS, Liverpool City Council, Liverpool John Moores University, Jaguar Land Rover (Halewood plant) and AstraZeneca (Speke).
What salary can I expect in Merseyside?
Average salaries typically 5-10% below Manchester, 20-25% below London. Software engineers £45-60k, NHS Band 5 nurses standard national scale, solicitors £50-75k. Housing is 30% cheaper than Manchester, so net income often competitive.
Which areas of Merseyside should I focus my job search on?
Liverpool city centre for services/tech. Baltic Triangle for creative and digital. Speke for pharma and aerospace (AstraZeneca, Rolls-Royce). Wirral for cross-Mersey commutes to Liverpool or Chester.