Kitchen Sales Designer
Job description
Original text imported from Reed
Join Howdens where our trade depots are recruiting Kitchen Sales Designers who thrive in a fast-paced sales environment. We’re looking for commercially minded individuals who can build strong relationships, influence buying decisions and exceed sales targets.
We can offer you a successful career as a Kitchen Sales Designer, and you don’t need previous design experience. We’ll provide you with comprehensive design and sales training to create exceptional kitchens for our trade customers and their clients.
What we can offer you:
- Competitive salary, brilliant bonuses and outstanding depot incentives
- Full CAD, product and sales training via our Ready to Trade Programme
- Competitive Pension Plan up to 12% company contribution
- Up to 32 days annual leave per year including bank holidays, rising with service
- Generous staff discount on Howdens products
- Buy-as-you-earn share scheme
- 40 hour working week working every other Saturday morning.
- No Sunday or Bank Holiday working
- Career progression opportunities into sales management roles
- Virtual GP access and wellbeing support for you and your family
What we are looking for:
- Results driven with experience of reaching sales targets and KPI
- Ability to build trusted relationships with our trade customers and their client
- Excellent communication skills, able to convey your ideas clearly and effectively
- Full UK Driving license with access to your own vehicle for home visits
- Strong attention to detail and an eye for design
- CAD skills are preferred, but not essential as you will receive training
What you will be doing:
- Driving sales performance and profit by achieving your depot targets
- Building strong customer relationships through professional design support
- Delivering exceptional customer service throughout the project
- Conducting home visits to measure, assess and understand your client’s needs
- Negotiating prices confidently while protecting margin and design integrity
- Planning and creating inspirational and practical designs utilising your strong product knowledge to advise customers and resolve queries throughout the process
About Us:
Howdens Joinery is the UK’s number one trade kitchen supplier providing thousands of products across kitchens, joinery, and hardware. We have over 950 depots throughout the UK and Europe, making us the first choice for more than 460,000 loyal trade professionals. With an ambitious and credible growth plan, we continue to build on our £2.4 billion turnover.
How to apply:
If Howdens sounds like the kind of place where you can build and develop your career as a Kitchen Sales Designer, then we are keen to hear from you.
Howdens is founded on the principle of being Worthwhile for ALL concerned. We’re working hard to ensure we provide an inclusive environment where everyone feels welcome. We will do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, please email with the job title and location, and we will be happy to help you.
#LI-LO1 #CVL INDKSD #Reed
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Lead your CV personal statement with sales target achievement — the advert explicitly prioritises 'results driven with experience of reaching sales targets and KPI' as the first requirement.
📊 Quantify your sales performance: e.g. 'Consistently achieved 110% of monthly sales targets across 12 consecutive months, generating £180k in kitchen project revenue'.
🎯 Mention any CAD or kitchen design software experience (even basic) prominently — the advert lists it as preferred, and candidates with it will stand out against those relying solely on training.
🤝 Highlight trade or B2B customer relationship experience specifically — Howdens serves trade professionals, so reference builders, contractors or similar clients rather than general retail customers.
🚗 Confirm your full UK driving licence and access to your own vehicle in your CV summary or skills section, as home visits are a core duty and the licence is an explicit requirement.
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Exceeded monthly kitchen sales KPIs by an average of 115% over 10 consecutive months, contributing £220k in project revenue to depot targets.
- •Conducted 8-12 client home visits per week to measure, assess and design bespoke kitchen layouts using CAD software, achieving a 78% quote-to-order conversion rate.
- •Negotiated pricing on 40+ trade accounts simultaneously, protecting an average gross margin of 32% while retaining 95% of repeat trade customers quarter-on-quarter.
Free to copy — tailoring requires a 30-sec CV upload.
Your cover letter is ready
We've drafted a cover letter for Howdens Joinery. Preview the opening, then unlock the full personalised version.
Letter preview — tailored to Howdens Joinery
Dear Hiring Manager,
Howdens Joinery's reputation as the UK's number one trade kitchen supplier — backed by a £2.4 billion turnover and 950+ depots — is precisely why the Kitchen Sales Designer role in Watford caught my attention. With a proven track record of exceeding sales targets and KPIs, and a genuine eye for design, I am confident I can drive depot performance while delivering the trusted relationships your trade customers rely on.
My background in trade sales and customer-facing design support has equipped me with the skills to conduct thorough home visits, translate client briefs into practical kitchen plans, and negotiate confidently to protect margin without compromising design integrity. I am comfortable managing multiple projects simultaneously and thrive when held accountable to clear commercial targets.
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Interview questions
10 questions generated from this advert.
Technical
- ›Walk us through how you would use CAD software to plan a kitchen layout for a client with an awkward L-shaped space.
- ›How do you calculate margin when negotiating a discount with a trade customer on a large kitchen order?
- ›Describe the steps you take during a home visit to measure and assess a kitchen space accurately.
- ›How would you use Howdens' product range to upsell a customer from a mid-range to a premium kitchen specification?
- ›What process do you follow to resolve a design query or product issue that arises mid-project for a trade customer?
Behavioural
- ›Tell me about a time you exceeded a sales target — what did you do differently to achieve it?
- ›Describe a situation where you had to build trust quickly with a sceptical trade customer. How did you approach it?
- ›Give an example of when you had to negotiate firmly on price while protecting your company's margin. What was the outcome?
- ›Tell me about a time you managed multiple customer projects simultaneously. How did you prioritise and stay organised?
- ›Describe a situation where a customer was unhappy with a design or product. How did you resolve it and retain the relationship?
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you exceeded a sales target — what did you do differently to achieve it?
Give an example of when you had to negotiate firmly on price while protecting your company's margin. What was the outcome?