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⚡ Source: ReedRef: 56967632

Kitchen Sales Designer

Howdens Joinery·Arbroath, Angus·Posted 2 days ago
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Job description

Original text imported from Reed

Join Howdens where our trade depots are recruiting Kitchen Sales Designers who thrive in a fast-paced sales environment. We’re looking for commercially minded individuals who can build strong relationships, influence buying decisions and exceed sales targets.

We can offer you a successful career as a Kitchen Sales Designer, and you don’t need previous design experience. We’ll provide you with comprehensive design and sales training to create exceptional kitchens for our trade customers and their clients.

What we can offer you:

  • Competitive salary, brilliant bonuses and outstanding depot incentives
  • Full CAD, product and sales training via our Ready to Trade Programme
  • Competitive Pension Plan up to 12% company contribution
  • Up to 32 days annual leave per year including bank holidays, rising with service
  • Generous staff discount on Howdens products
  • Buy-as-you-earn share scheme
  • 40 hour working week working every other Saturday morning.
  • No Sunday or Bank Holiday working
  • Career progression opportunities into sales management roles
  • Virtual GP access and wellbeing support for you and your family

What we are looking for:

  • Results driven with experience of reaching sales targets and KPI
  • Ability to build trusted relationships with our trade customers and their client
  • Excellent communication skills, able to convey your ideas clearly and effectively
  • Full UK Driving license with access to your own vehicle for home visits
  • Strong attention to detail and an eye for design
  • CAD skills are preferred, but not essential as you will receive training

What you will be doing:

  • Driving sales performance and profit by achieving your depot targets
  • Building strong customer relationships through professional design support
  • Delivering exceptional customer service throughout the project
  • Conducting home visits to measure, assess and understand your client’s needs
  • Negotiating prices confidently while protecting margin and design integrity
  • Planning and creating inspirational and practical designs utilising your strong product knowledge to advise customers and resolve queries throughout the process

About Us:

Howdens Joinery is the UK’s number one trade kitchen supplier providing thousands of products across kitchens, joinery, and hardware. We have over 950 depots throughout the UK and Europe, making us the first choice for more than 460,000 loyal trade professionals. With an ambitious and credible growth plan, we continue to build on our £2.4 billion turnover.

How to apply:

If Howdens sounds like the kind of place where you can build and develop your career as a Kitchen Sales Designer, then we are keen to hear from you.

Howdens is founded on the principle of being Worthwhile for ALL concerned. We’re working hard to ensure we provide an inclusive environment where everyone feels welcome. We will do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, please email with the job title and location, and we will be happy to help you.

#LI-LO1 #CVL INDKSD #Reed

SpeedCV AI

Key skills

AI-extracted from the job advert

Must-have skills
Sales target and KPI achievementTrade or B2B customer relationship managementFull UK Driving LicencePrice negotiationKitchen or interior design knowledge
Nice-to-have
CAD design softwareKitchen product specificationSales management experience
Soft skills
Results-drivenCommunicationAttention to detailEye for designRelationship buildingCommercial awarenessConfidence
SpeedCV AI

Application advice

5 AI-generated recommendations to maximise your chances.

1

⭐ Open your CV with a Personal Statement that explicitly references sales target achievement and KPI delivery, as the advert lists these as primary requirements.

2

📊 Quantify your sales results: e.g. "Exceeded monthly sales targets by 22% for 8 consecutive months, generating £180k in depot revenue."

3

🎯 Highlight any experience conducting home visits or client consultations, as the advert specifically calls out measuring and assessing client needs on-site.

4

🛠️ Mention CAD software by name (e.g. Winner Design, Fusion, AutoCAD) even if self-taught — the advert notes CAD is preferred and training will be provided, so any prior exposure is an advantage.

5

🤝 Demonstrate trade or B2B relationship management experience prominently, as the role centres on building trusted relationships with trade professionals across 460,000+ Howdens customers.

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AI SpeedCV

Suggested CV bullets

3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.

How to tailor your CV

Add these 3 bullets under your most recent experience:

  • Exceeded monthly depot sales targets by 18% over 10 consecutive months, contributing £210k in incremental kitchen revenue through proactive trade customer engagement.
  • Conducted 30+ home visits per month to measure, assess and design bespoke kitchen layouts using CAD software, achieving a 74% quote-to-order conversion rate.
  • Negotiated pricing agreements with 85 active trade accounts, maintaining an average gross margin of 34% while growing repeat order volume by 27% year-on-year.

Free to copy — tailoring requires a 30-sec CV upload.

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Letter preview — tailored to Howdens Joinery

Dear Hiring Manager,

Howdens Joinery's reputation as the UK's number one trade kitchen supplier — backed by a £2.4 billion turnover and over 950 depots — makes the Kitchen Sales Designer role in Arbroath a compelling next step. With a proven track record of exceeding sales targets and building trusted relationships with trade customers, I am confident I can contribute to your depot's growth from day one.

My background in trade sales and customer-facing design consultancy has equipped me with the commercial acumen and communication skills this role demands. I have consistently hit and surpassed KPIs, conducted home visits to assess client requirements, and translated those needs into practical, well-specified solutions. I look forward to developing my CAD skills further through Howdens' Ready to Trade Programme and applying strong product knowledge to deliver exceptional kitchen designs.

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SpeedCV AI

Interview questions

10 questions generated from this advert.

Technical

  • Walk us through how you would use CAD software to produce a kitchen design for a client with an irregular-shaped room.
  • How do you calculate margin when negotiating a discounted price with a trade customer?
  • Describe the process you would follow when conducting a home visit to measure and plan a kitchen installation.
  • How would you use Howdens' product range to upsell a trade customer from a mid-range to a premium kitchen specification?
  • What steps would you take to resolve a design query raised mid-project by a trade customer's end client?

Behavioural

  • Tell me about a time you exceeded a sales target — what approach did you take and what was the outcome?
  • Describe a situation where you had to build trust quickly with a new trade or business customer.
  • Give an example of when you had to negotiate confidently on price while protecting your company's margin.
  • Tell me about a time you managed multiple customer projects simultaneously — how did you prioritise?
  • Describe a situation where a client was unhappy with a design or product recommendation. How did you handle it?
SpeedCV AINEW

STAR answer examples

Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.

1Question

Tell me about a time you exceeded a sales target — what approach did you take and what was the outcome?

Situation: In my previous role at a trade building supplies depot, our team was 12% behind the quarterly revenue target with six weeks remaining. Task: As the senior sales advisor, I took ownership of re-engaging lapsed trade accounts and improving quote conversion. Action: I identified 40 dormant accounts, personally called each one, offered tailored product recommendations and arranged three on-site visits to discuss upcoming projects. I also introduced a follow-up call within 48 hours of every quote issued. Result: We closed the quarter 9% above target, with my personal contribution accounting for £47,000 of the recovery. The follow-up process was adopted across the depot permanently.
2Question

Give an example of when you had to negotiate confidently on price while protecting your company's margin.

Situation: A long-standing trade customer requested a 20% discount on a £14,000 kitchen order, threatening to take the project to a competitor. Task: I needed to retain the sale without breaching our 30% minimum gross margin threshold. Action: I reviewed the full specification, identified two premium accessories the customer had included out of habit rather than necessity, and proposed substituting them with equivalent mid-range alternatives — saving £1,800 without reducing quality. I then offered a 7% discount on the revised total, framing it around the value of our installation support. Result: The customer accepted, the margin held at 31%, and they placed two further orders within the next six weeks totalling £19,500.

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