Business Development Manager
Job description
Original text imported from Reed
x 2 Business Development roles at different levels on offer
x 1 £50k Base Year 1 £70-80k OTE + £6k Car or Car allowance
x 1 £60-65k Base Year 1 £90-100k OTE + £6k Car or Car allowance
Hybrid position, 1 day working from home prospecting 2/3 days F2f meetings across London and 1 day week either meeting up in London office or Hemel Hempstead HO
Career Progression to National Account Executive and £150k OTE within a 2 year timeframe
Our client are a European market leader within the Food & Beverages solutions sector.
Due to continued growth and success they are recruiting for a high-achieving new business hunter, supporting the growth of SME client base. An exciting opportunity to be part of an establishing team with world class training and genuine career progression.
This role will be working with be 100% new business targeting the mid-market arena typically companies with 100-250 employees with prestigious offices offering a high-end premium solution
Ideal Experience
· Experienced in B2B sales, within either a Sales/New Business Development role
· A high-achieving Sales person with a history of hitting and overachieving on targets/KPI’s
· You should be accustomed to a high volume of client calls/meetings and be highly self-motivated to meet stretching targets
· Experience of putting together a clear business plan in order to identify the right clients to focus on each period is important
· A naturally consultative and collaborative relationship builder
· Strategic, innovative, self-motivated and with a tenacious and upbeat attitude
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Lead your Personal Statement with a clear 'new business hunter' identity — the advert explicitly seeks a 100% new business role, so open with a line like 'Consistently overachieving new business targets in B2B mid-market sales'.
📊 Quantify every sales achievement: include your annual revenue generated, number of new logos won, and percentage above target — e.g. 'Won 34 net-new SME accounts in FY2023, delivering £420k revenue at 118% of target'.
🎯 Highlight experience targeting companies with 100-250 employees specifically — the advert names this segment, so mirror that language in your CV's experience bullets to pass ATS screening.
🌐 Mention any Food & Beverages, workplace solutions, or premium B2B product experience prominently — the employer is a European market leader in this sector and sector familiarity will differentiate you.
🤝 Include a bullet on business planning — the advert states 'putting together a clear business plan' is important, so reference a specific example of territory or account planning that drove measurable pipeline growth.
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Acquired 28 net-new SME accounts (100-200 employees) in FY2023 across the London mid-market, generating £380k in first-year contract value at 122% of annual new business target.
- •Built and executed a quarterly territory business plan covering 150 target prospects, increasing qualified pipeline from £200k to £650k within 6 months through structured cold-calling and face-to-face meetings.
- •Delivered consultative B2B sales presentations to C-suite and Operations Directors at 40+ companies, converting 35% of proposals into signed contracts against a team average of 22%.
Free to copy — tailoring requires a 30-sec CV upload.
Your cover letter is ready
We've drafted a cover letter for CPI SELECTION. Preview the opening, then unlock the full personalised version.
Letter preview — tailored to CPI SELECTION
Dear Hiring Manager,
CPI Selection's client — a European market leader in Food & Beverages solutions — is precisely the environment where my B2B new business skills can deliver immediate impact. Having consistently overachieved on new business KPIs targeting mid-market SMEs, and with a structured approach to territory business planning, I am confident I can contribute to the growth of your London client base from day one.
My background in consultative B2B sales has seen me manage a high volume of face-to-face meetings and prospecting calls simultaneously, building pipelines across companies with 100-250 employees. I have a track record of winning net-new accounts against established competitors by positioning premium solutions around clear ROI — a skill directly aligned with the high-end offering your client brings to market.
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Interview questions
10 questions generated from this advert.
Technical
- ›Walk us through how you build a territory business plan to identify and prioritise mid-market SME targets.
- ›What CRM tools have you used to manage a high-volume pipeline, and how do you keep your data accurate?
- ›How do you research a prospect company of 100-250 employees before a first meeting to tailor your pitch?
- ›Describe your typical weekly structure when balancing prospecting days, face-to-face meetings, and admin.
- ›How do you construct a value proposition for a premium, high-end solution when competing against lower-cost alternatives?
Behavioural
- ›Tell me about a time you significantly overachieved a new business target — what did you do differently from your peers?
- ›Describe a situation where a large prospect went cold after initial interest. How did you re-engage them?
- ›Give an example of when you had to adapt your consultative approach mid-meeting because the client's needs were different from what you expected.
- ›Tell me about a time you had to manage a very high volume of calls and meetings simultaneously without letting quality slip.
- ›Describe a moment when you identified a new market segment or client type that others had overlooked, and how you pursued it.
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you significantly overachieved a new business target — what did you do differently from your peers?
Describe a situation where a large prospect went cold after initial interest. How did you re-engage them?
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