Field Sales Manager (West London)
Job description
Original text imported from Reed
Field Sales Executive - West London
£37,000 + £5,000 Car Allowance + Uncapped Commission (OTE £60K)
Want a field sales role where you're trusted to run your own territory and paid properly for it?
This is a high-activity, high-reward role focused on winning SME business.
We're hiring a Field Sales Executive to cover a West London area (postcodes to be confirmed), working with local SMEs and building a strong customer base through face-to-face sales.
What You'll Be Doing
- Prospecting and winning new SME customers (door-to-door, referrals, self-generated leads)
- Managing your own territory, pipeline and diary
- Meeting business owners face-to-face and closing deals
- Building long-term relationships to retain and grow accounts
- Keeping CRM updated with activity and opportunities
What We're Looking For
- Experience in B2B or field sales (minimum 2 years)
- Comfortable with cold calling and self-generating opportunities
- Target-driven with a strong "hunter" mindset
- Confident, personable and commercially aware
- Full UK driving licence
What's on Offer
- £37,000 basic salary
- £5,000 car allowance
- Uncapped commission (realistic OTE £60K)
- Full training and onboarding
- Clear progression opportunities
Apply with your CV
This vacancy is being advertised by Aaron Wallis Recruitment and Training Limited operating as an Employment Agency, registered in England No. 6356563. View our and
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Open your CV with a Personal Statement that explicitly references B2B field sales and SME acquisition, as the advert lists these as the core focus of the role.
📊 Quantify your sales achievements: e.g. 'Won 45 new SME accounts in 12 months, generating £180,000 in new revenue against a £150,000 target'.
🎯 Dedicate a bullet point to territory management — mention the geographic area covered and the number of prospects or accounts in your patch to mirror the West London territory brief.
🚗 Confirm your full UK driving licence prominently in your CV header or skills section, as it is listed as an explicit requirement.
🤝 Highlight CRM usage by name (e.g. Salesforce, HubSpot, Zoho) and describe how you kept pipeline data accurate, since CRM activity tracking is called out directly in the job description.
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Prospected and closed 52 new SME accounts across a West Midlands territory in 12 months, generating £195,000 in new annual revenue and finishing 130% of target.
- •Managed a self-built pipeline of 70+ B2B prospects using Salesforce CRM, reducing average sales cycle from 18 days to 11 days through structured daily follow-up cadences.
- •Grew an existing SME account portfolio by 28% in one year through quarterly face-to-face reviews and upselling additional service lines, adding £42,000 to recurring annual revenue.
Free to copy — tailoring requires a 30-sec CV upload.
Your cover letter is ready
We've drafted a cover letter for Aaron Wallis Sales Recruitment. Preview the opening, then unlock the full personalised version.
Letter preview — tailored to Aaron Wallis Sales Recruitment
Dear Hiring Manager,
Aaron Wallis's Field Sales Executive vacancy in West London is the kind of role I have been actively targeting — one built on territory ownership, self-generated SME leads, and uncapped earning potential. My background in B2B field sales and cold-call prospecting maps directly onto what you need from day one.
My background in field sales includes managing a defined geographic territory, running a pipeline of over 60 active SME prospects at any one time, and consistently closing new business through face-to-face meetings and door-to-door canvassing. In my most recent role I exceeded my new-business target by 22% in the first full year, logging all activity in the CRM daily to keep forecasting accurate for the wider team.
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Interview questions
10 questions generated from this advert.
Technical
- ›Which CRM platforms have you used to manage your pipeline, and how did you structure your daily activity logging?
- ›Walk me through your process for self-generating leads in a new territory from scratch.
- ›How do you prioritise which SMEs to target when managing a large geographic patch?
- ›Describe the tools or methods you use to track your conversion rate from cold prospect to closed deal.
- ›How do you manage your diary to balance prospecting, follow-ups, and face-to-face meetings across a wide territory?
Behavioural
- ›Tell me about a time you consistently missed your sales target — what did you do to turn it around?
- ›Describe a situation where you had to build a customer base from zero in a new area. What was your approach?
- ›Give me an example of a deal you won through persistence after an initial rejection.
- ›Tell me about a time you identified a growth opportunity within an existing account and acted on it.
- ›Describe a situation where you had to manage a heavy workload across multiple prospects simultaneously — how did you stay organised?
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Describe a situation where you had to build a customer base from zero in a new area. What was your approach?
Give me an example of a deal you won through persistence after an initial rejection.