Area Sales Manager
Job description
Original text imported from Reed
Area Sales Manager – Capital Equipment & Material Handling | B2B Field Sales
Territory Sales | New Business Development | Industrial Equipment & Material Handling Solutions
Accomplish Today are recruiting an experienced Area Sales Manager (ASM) to drive new business growth and manage key accounts within a defined territory, selling capital equipment and material handling solutions to B2B customers. Accomplish Today client is a market-leading organisation in the capital equipment sector, supplying industrial and material handling equipment to companies across the UK. Examples of organisations in this sector include:
This B2B sales role offering competitive salary, uncapped commission, company car, pension, and the chance to join a professional, market-leading organisation driving growth across the industrial equipment sector.
The Role – Area Sales Manager (Capital Equipment & Material Handling)
As Area Sales Manager, you will have full ownership of your territory, focusing on new business development while managing and developing existing customer relationships for a market-leading organisation.
Key Responsibilities
- Identify, target, and win new B2B clients requiring capital equipment and material handling solutions
- Manage and grow existing customer accounts to maximise revenue and long-term value
- Deliver consultative, solution-led sales presentations of industrial equipment and material handling solutions
- Conduct site surveys and operational assessments to identify client requirements
- Prepare and present commercial proposals and quotations to key decision-makers
- Negotiate pricing, terms, and contracts to drive profitable growth
- Manage the full sales cycle from lead generation to order placement
- Maintain accurate CRM records, pipeline management, and sales forecasting
- Monitor competitor activity and market trends in capital equipment, material handling, and industrial sectors
About You – Area Sales Manager
You are a results-driven Area Sales Manager with a proven track record in B2B field sales and capital equipment or material handling solutions.
Essential Skills & Experience
- Proven success in territory sales, new business development, and account management
- Strong background in B2B sales, industrial equipment, or material handling solutions
- Experience with consultative selling, negotiation, and closing deals
- Confident communicator with the ability to engage operational and senior stakeholders
- Highly organised with strong planning and time-management skills
- IT literate (CRM, Microsoft Word, Excel, PowerPoint)
- Full UK driving licence
What’s On Offer
- Competitive basic salary
- Uncapped commission / bonus scheme
- Company car
- Industry-leading product and technical training
- Career progression opportunities within a professional, market-leading organisation
- Supportive environment where your success is recognised and rewarded
If you are an experienced Area Sales Manager with expertise in capital equipment, industrial or material handling solutions, and B2B field sales, this is a chance to join a market-leading organisation and make a real impact.
Apply today to take ownership of your territory and join a growing, market-leading team in the industrial equipment sector.
#Toyota Material Handling #Jungheinrich #Crown Equipment #Linde Material Handling #STILL UK #Hyster-Yale #Mitsubishi Forklift Trucks.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your B2B field sales experience prominently as the advert specifically seeks proven territory sales success
📊 Quantify your sales achievements: 'Grew territory revenue by 35% through 12 new client acquisitions'
🔧 Emphasise any capital equipment or industrial machinery sales experience as this is the core focus
🎯 Showcase your consultative selling approach and ability to conduct site surveys for operational assessments
🚗 Mention your full UK driving licence early as territory coverage requires extensive travel
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Grew territory revenue by 28% through acquisition of 15 new B2B clients in capital equipment sector over 18-month period
- •Managed £1.2M annual sales pipeline using CRM systems, achieving 92% forecast accuracy across 45 active prospects
- •Conducted 120+ site surveys annually to assess material handling requirements, converting 35% to commercial proposals
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Letter preview — tailored to Accomplish Today
Dear Hiring Manager,
Accomplish Today's Area Sales Manager position perfectly aligns with my proven track record in B2B field sales and capital equipment solutions. My experience in territory management and consultative selling approach to material handling solutions makes me an ideal candidate for driving new business growth in the Grimsby region.
My background in industrial sales has equipped me with the skills to conduct thorough site surveys, prepare compelling commercial proposals, and manage complex sales cycles from initial prospect identification through to contract closure. I excel at building relationships with operational and senior stakeholders whilst maintaining accurate CRM records and sales forecasting.
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Interview questions
10 questions generated from this advert.
Technical
- ›How do you approach conducting site surveys for material handling equipment requirements?
- ›What CRM systems have you used for pipeline management and sales forecasting?
- ›Describe your process for preparing commercial proposals for capital equipment sales
- ›How do you stay updated on competitor activity in the industrial equipment sector?
- ›What methods do you use to identify new B2B prospects in your territory?
Behavioural
- ›Tell me about a time you successfully converted a prospect after multiple rejections
- ›Describe a situation where you had to negotiate complex pricing terms with a key decision-maker
- ›Give an example of how you managed competing priorities across multiple accounts
- ›Tell me about a challenging client relationship you turned around
- ›Describe a time when you exceeded your sales targets and how you achieved this
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you successfully converted a prospect after multiple rejections
Describe a situation where you had to negotiate complex pricing terms with a key decision-maker