Area Sales Manager
Job description
Original text imported from Reed
Area Sales Manager – Capital Equipment & Material Handling | B2B Field Sales
Territory Sales | New Business Development | Industrial Equipment & Material Handling Solutions
Accomplish Today are recruiting an experienced Area Sales Manager (ASM) to drive new business growth and manage key accounts within a defined territory, selling capital equipment and material handling solutions to B2B customers. Accomplish Today client is a market-leading organisation in the capital equipment sector, supplying industrial and material handling equipment to companies across the UK. Examples of organisations in this sector include:
This B2B sales role offering competitive salary, uncapped commission, company car, pension, and the chance to join a professional, market-leading organisation driving growth across the industrial equipment sector.
The Role – Area Sales Manager (Capital Equipment & Material Handling)
As Area Sales Manager, you will have full ownership of your territory, focusing on new business development while managing and developing existing customer relationships for a market-leading organisation.
Key Responsibilities
- Identify, target, and win new B2B clients requiring capital equipment and material handling solutions
- Manage and grow existing customer accounts to maximise revenue and long-term value
- Deliver consultative, solution-led sales presentations of industrial equipment and material handling solutions
- Conduct site surveys and operational assessments to identify client requirements
- Prepare and present commercial proposals and quotations to key decision-makers
- Negotiate pricing, terms, and contracts to drive profitable growth
- Manage the full sales cycle from lead generation to order placement
- Maintain accurate CRM records, pipeline management, and sales forecasting
- Monitor competitor activity and market trends in capital equipment, material handling, and industrial sectors
About You – Area Sales Manager
You are a results-driven Area Sales Manager with a proven track record in B2B field sales and capital equipment or material handling solutions.
Essential Skills & Experience
- Proven success in territory sales, new business development, and account management
- Strong background in B2B sales, industrial equipment, or material handling solutions
- Experience with consultative selling, negotiation, and closing deals
- Confident communicator with the ability to engage operational and senior stakeholders
- Highly organised with strong planning and time-management skills
- IT literate (CRM, Microsoft Word, Excel, PowerPoint)
- Full UK driving licence
What’s On Offer
- Competitive basic salary
- Uncapped commission / bonus scheme
- Company car
- Industry-leading product and technical training
- Career progression opportunities within a professional, market-leading organisation
- Supportive environment where your success is recognised and rewarded
If you are an experienced Area Sales Manager with expertise in capital equipment, industrial or material handling solutions, and B2B field sales, this is a chance to join a market-leading organisation and make a real impact.
Apply today to take ownership of your territory and join a growing, market-leading team in the industrial equipment sector.
#Toyota Material Handling #Jungheinrich #Crown Equipment #Linde Material Handling #STILL UK #Hyster-Yale #Mitsubishi Forklift Trucks.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your B2B field sales experience prominently as this role specifically requires territory management and new business development expertise
📊 Quantify your sales achievements: 'Generated £2.3M in new business across 85-client territory, exceeding targets by 127%'
🏭 Emphasise any capital equipment or industrial machinery sales background as the advert specifically mentions material handling solutions
🎯 Showcase your consultative selling approach with concrete examples of site surveys and operational assessments you've conducted
🚗 Mention your full UK driving licence early as territory coverage requires extensive travel across the North West region
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Generated £1.8M in new B2B sales across 65-client North West territory, achieving 134% of annual target through consultative selling of industrial equipment
- •Conducted 120+ site surveys and operational assessments, converting 78% into commercial proposals worth average £45k per client
- •Managed CRM pipeline of 200+ prospects using Microsoft Excel forecasting, maintaining 92% accuracy in quarterly sales predictions
Free to copy — tailoring requires a 30-sec CV upload.
Your cover letter is ready
We've drafted a cover letter for Accomplish Today. Preview the opening, then unlock the full personalised version.
Letter preview — tailored to Accomplish Today
Dear Hiring Manager,
Accomplish Today's Area Sales Manager position perfectly aligns with my B2B field sales expertise and proven track record in capital equipment territory management. My experience in consultative selling and new business development within industrial sectors makes me an ideal candidate for driving growth across the North West territory.
My background in territory sales management has equipped me with the skills to identify new opportunities, conduct thorough site surveys, and build lasting relationships with key stakeholders across diverse industrial clients.
Free signup, no card needed. Export to PDF/Word requires a £1.99 trial (14 days).
Interview questions
10 questions generated from this advert.
Technical
- ›How do you approach conducting site surveys for capital equipment requirements?
- ›Walk me through your CRM process for managing a territory sales pipeline
- ›How do you assess material handling needs during operational assessments?
- ›What's your approach to preparing commercial proposals for industrial equipment?
- ›How do you manage sales forecasting across multiple accounts in your territory?
Behavioural
- ›Tell me about a time you won a significant new B2B client against strong competition
- ›Describe a situation where you had to negotiate complex terms with senior stakeholders
- ›Give an example of how you've grown an existing account beyond initial expectations
- ›Tell me about a challenging territory you managed and how you achieved your targets
- ›Describe a time you had to adapt your sales approach for different types of industrial clients
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you won a significant new B2B client against strong competition
Describe a situation where you had to negotiate complex terms with senior stakeholders