Area Sales Manager
Job description
Original text imported from Reed
Area Sales Manager – Capital Equipment & Material Handling | B2B Field Sales
Territory Sales | New Business Development | Industrial Equipment & Material Handling Solutions
Accomplish Today are recruiting an experienced Area Sales Manager (ASM) to drive new business growth and manage key accounts within a defined territory, selling capital equipment and material handling solutions to B2B customers. Accomplish Today client is a market-leading organisation in the capital equipment sector, supplying industrial and material handling equipment to companies across the UK. Examples of organisations in this sector include:
This B2B sales role offering competitive salary, uncapped commission, company car, pension, and the chance to join a professional, market-leading organisation driving growth across the industrial equipment sector.
The Role – Area Sales Manager (Capital Equipment & Material Handling)
As Area Sales Manager, you will have full ownership of your territory, focusing on new business development while managing and developing existing customer relationships for a market-leading organisation.
Key Responsibilities
- Identify, target, and win new B2B clients requiring capital equipment and material handling solutions
- Manage and grow existing customer accounts to maximise revenue and long-term value
- Deliver consultative, solution-led sales presentations of industrial equipment and material handling solutions
- Conduct site surveys and operational assessments to identify client requirements
- Prepare and present commercial proposals and quotations to key decision-makers
- Negotiate pricing, terms, and contracts to drive profitable growth
- Manage the full sales cycle from lead generation to order placement
- Maintain accurate CRM records, pipeline management, and sales forecasting
- Monitor competitor activity and market trends in capital equipment, material handling, and industrial sectors
About You – Area Sales Manager
You are a results-driven Area Sales Manager with a proven track record in B2B field sales and capital equipment or material handling solutions.
Essential Skills & Experience
- Proven success in territory sales, new business development, and account management
- Strong background in B2B sales, industrial equipment, or material handling solutions
- Experience with consultative selling, negotiation, and closing deals
- Confident communicator with the ability to engage operational and senior stakeholders
- Highly organised with strong planning and time-management skills
- IT literate (CRM, Microsoft Word, Excel, PowerPoint)
- Full UK driving licence
What’s On Offer
- Competitive basic salary
- Uncapped commission / bonus scheme
- Company car
- Industry-leading product and technical training
- Career progression opportunities within a professional, market-leading organisation
- Supportive environment where your success is recognised and rewarded
If you are an experienced Area Sales Manager with expertise in capital equipment, industrial or material handling solutions, and B2B field sales, this is a chance to join a market-leading organisation and make a real impact.
Apply today to take ownership of your territory and join a growing, market-leading team in the industrial equipment sector.
#Toyota Material Handling #Jungheinrich #Crown Equipment #Linde Material Handling #STILL UK #Hyster-Yale #Mitsubishi Forklift Trucks.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your B2B field sales experience prominently as the advert specifically seeks proven territory sales success
📊 Quantify your sales achievements: "Generated £2.4M in new business across 85 accounts, exceeding target by 127%"
🔧 Emphasise capital equipment or material handling experience as this is the core sector focus
🎯 Showcase your consultative selling approach with specific examples of solution-led presentations
🚗 Mention your full UK driving licence early as territory coverage requires extensive travel
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Generated £1.8M in new capital equipment sales across 45 industrial clients, achieving 132% of annual target through consultative selling approach
- •Managed territory of 65 B2B accounts using CRM systems, increasing average order value by 28% through strategic account development
- •Conducted 120+ site surveys annually to assess material handling requirements, converting 67% of qualified leads into profitable contracts
Free to copy — tailoring requires a 30-sec CV upload.
Your cover letter is ready
We've drafted a cover letter for Accomplish Today. Preview the opening, then unlock the full personalised version.
Letter preview — tailored to Accomplish Today
Dear Hiring Manager,
Accomplish Today's Area Sales Manager position perfectly aligns with my B2B field sales expertise in capital equipment and territory management. My proven track record in consultative selling and material handling solutions makes me ideally suited to drive new business development across your Warwickshire territory.
My background in industrial equipment sales has equipped me with the technical knowledge and relationship-building skills essential for this role. I excel at conducting site surveys, preparing commercial proposals, and managing the full sales cycle from lead generation to contract closure.
Free signup, no card needed. Export to PDF/Word requires a £1.99 trial (14 days).
Interview questions
10 questions generated from this advert.
Technical
- ›How do you conduct effective site surveys to identify material handling requirements?
- ›Walk me through your CRM process for managing a territory sales pipeline
- ›How do you prepare commercial proposals for capital equipment purchases?
- ›What's your approach to sales forecasting in B2B industrial equipment?
- ›How do you assess competitor activity in the material handling sector?
Behavioural
- ›Tell me about a time you won a significant new business account in industrial sales
- ›Describe a challenging negotiation you handled with a senior stakeholder
- ›How do you prioritise your territory when managing multiple prospects?
- ›Give an example of how you've grown an existing customer account
- ›Tell me about a time you had to overcome objections during a capital equipment sale
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you won a significant new business account in industrial sales
Describe a challenging negotiation you handled with a senior stakeholder