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⚡ Source: ReedRef: 56825678

Field Sales Executive

Macfarlane Packaging·Chelmsford, Essex·Posted 1 week ago
🏠 Hybrid💰 38-45k GBP/year👑 Executive
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Job description

Original text imported from Reed

Field Sales Executive – Essex, East London and Suffolk region
Join a market leader and drive your sales career forward


  • Salary: Up to £45,000 basic + bonuses (earn up to 100% of salary!)
  • Company car (or allowance), hybrid working, flexible benefits
  • Hours: 37.5 per week, Monday-Friday
  • Sector: Packaging Distribution & Solutions

Unpack a rewarding sales career with Macfarlane Packaging
At Macfarlane Packaging, we’re in the business of protecting what matters - our people, our customers, and the planet. We’re also passionate about protecting and growing careers, and this is your opportunity to thrive in a role where success is truly rewarded.
With over 75 years of industry expertise, we offer stability, innovation, and a dynamic environment where high performance is recognised. Our fast-paced, results-driven approach challenges and stretches our team, but it also provides genuine opportunities for personal and professional growth. If you're ready to take control of your earnings and career progression, read on…

Your Role: Field Sales Executive
Working across our Harlow and Sudbury site as a Field Sales Executive, you’ll play a pivotal role in driving sales growth across the Essex, East London and Suffolk region. You’ll inherit a well-established customer base, managing key accounts and conducting quarterly reviews and pricing negotiations. But that’s just half the story - your success will also come from securing new business, with an annual target of circa £200K. If you love building relationships, uncovering opportunities, and closing deals, this role will provide the perfect platform to showcase your sales expertise.

What You’ll Be Doing


  • Driving sales growth by managing and expanding existing accounts while securing new business opportunities.
  • Building strong relationships with key decision-makers, identifying needs, and presenting tailored packaging solutions.
  • Managing a full sales cycle, from prospecting to closing deals and ensuring customer satisfaction.
  • Collaborating with internal teams to maximise opportunities and deliver exceptional service.
  • Using CRM tools (MS Dynamics) to track leads, sales activity, and pipeline progress.
What We’re Looking For
You’ll be an experienced field sales professional, confident in both account management and new business development. You thrive in a target-driven environment, possess strong negotiation skills, and can demonstrate a consultative sales approach. Specifically, we’d love to see:


  • 18+ months in a field-based sales role, managing existing accounts and winning new business.
  • A location within or close to the Leyland site/stipulated territory
  • A valid UK driving licence and willingness to travel within the territory.
  • Proven success in B2B sales, selling tangible products using a consultative approach.
  • Strong negotiation, relationship-building, and problem-solving skills.
  • Self-motivation, resilience, and the ability to work autonomously.
  • IT proficiency, including CRM and Microsoft Office tools.
  • Experience in packaging, packaging design, or related industries (advantageous)
  • Familiarity with Microsoft Dynamics CRM (advantageous)

Why Choose Macfarlane
We reward success with a competitive salary and lucrative commission structure. Plus, we offer a fantastic benefits package, including:


  • 25 days holiday (rising to 27 with service) + bank holidays
  • Flexible benefits, including enhanced pension and life assurance
  • A choice of company car or cash allowance (including electric options)
  • Wellbeing and employee assistance programs
  • Extensive training and career development opportunities
  • Employee discounts, volunteering days, and more!
Shape Your Future with Us
We believe in empowering our people to achieve their ambitions. Whether you’re looking for leadership opportunities or specialist training, we provide structured pathways for growth, including accredited programs with the Institute of Sales Professionals (ISP). The possibilities are limitless.

Ready to Take Your Sales Career to the Next Level
We’re moving fast to find the right candidate, so apply now! Click ‘Apply’ to submit your up-to-date CV. All applications will be acknowledged. We’re an equal opportunities employer and welcome applicants from all backgrounds. If you require adjustments during the recruitment process, please let us know.

No recruitment agencies, please

SpeedCV AI

Key skills

AI-extracted from the job advert

Must-have skills
Field sales experienceB2B salesAccount managementNew business developmentUK driving licenceCRM systemsTerritory management
Nice-to-have
MS DynamicsPackaging industry experienceConsultative sellingMicrosoft Office
Soft skills
Relationship buildingSelf-motivationResilienceProblem solvingCommunicationAutonomy
SpeedCV AI

Application advice

5 AI-generated recommendations to maximise your chances.

1

⭐ Highlight your field sales experience prominently as this role specifically requires 18+ months in field-based sales

2

📊 Quantify your sales achievements: 'Exceeded £200k annual targets by 15%, securing 12 new accounts'

3

🎯 Emphasise your B2B experience with tangible products as they specifically mention selling physical packaging solutions

4

🚗 Mention your UK driving licence and territory coverage experience as travel across Essex, East London and Suffolk is essential

5

💼 Showcase your CRM proficiency, particularly MS Dynamics experience, as this is their primary sales tool

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Suggested CV bullets

3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.

How to tailor your CV

Add these 3 bullets under your most recent experience:

  • Managed 45-account territory across East England, achieving 112% of £180k annual target through consultative selling and quarterly account reviews
  • Secured £220k in new business revenue over 18 months using MS Dynamics CRM to track 150+ prospects and maintain 85% conversion rate
  • Built relationships with 25 key decision-makers in manufacturing sector, resulting in 3-year contract renewals worth £95k annually

Free to copy — tailoring requires a 30-sec CV upload.

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Letter preview — tailored to Macfarlane Packaging

Dear Hiring Manager,

Macfarlane Packaging's Field Sales Executive role perfectly aligns with my field sales expertise and passion for B2B relationship building. With proven experience in territory management and new business development, I am confident in my ability to drive the £200k annual targets while managing your established customer base across Essex, East London and Suffolk.

My background in consultative B2B sales, combined with CRM proficiency and strong negotiation skills, positions me well to excel in this target-driven environment. I thrive on building relationships with key decision-makers and have consistently delivered results in field-based roles.

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SpeedCV AI

Interview questions

10 questions generated from this advert.

Technical

  • How do you use CRM systems like MS Dynamics to manage your sales pipeline?
  • Describe your approach to quarterly account reviews and pricing negotiations
  • How do you identify packaging solutions that meet specific customer needs?
  • What methods do you use to track and forecast sales performance?
  • How do you manage territory coverage across multiple locations effectively?

Behavioural

  • Tell me about a time you turned around an underperforming account
  • Describe a situation where you had to negotiate a difficult deal
  • How do you handle rejection and maintain motivation in a target-driven role?
  • Give an example of how you built a relationship with a key decision-maker
  • Tell me about a time you exceeded your sales targets and how you achieved it
SpeedCV AINEW

STAR answer examples

Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.

1Question

Tell me about a time you exceeded your sales targets and how you achieved it

In my previous role, I was tasked with achieving £150k annual sales target for industrial supplies. I inherited a territory with declining performance at 78% of target. I conducted detailed account analysis and identified 12 dormant accounts worth £35k potential. Through systematic relationship rebuilding and quarterly face-to-face meetings, I reactivated 9 accounts generating £28k revenue. Simultaneously, I prospected 85 new leads using CRM tracking, converting 15 into customers worth £45k. By year-end, I achieved £195k total sales, representing 130% of target and earning recognition as top performer.
2Question

Describe a situation where you had to negotiate a difficult deal

A key manufacturing client threatened to switch suppliers due to 15% price increase from our head office. The £42k annual account was at risk with 30 days notice given. I arranged urgent meeting with their procurement director and operations manager to understand their cost pressures. Rather than compete solely on price, I proposed value-added solution including quarterly usage reviews, inventory management support, and extended payment terms. I negotiated with internal teams to offer 8% increase phased over 18 months instead of immediate 15%. The client accepted, retaining the £42k revenue and strengthening our partnership through additional services worth £12k annually.

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