Store Manager
Job description
Original text imported from Reed
Overview
Store ManagerAt Costa Coffee by Sim Trava, we want to inspire the world to love great coffee, just as much as our partner, Costa Coffee.Sim Trava is a family run business on the hunt for hardworking, ambitious, happy, and loyal people to join our team, if that sounds like you, youre probably just what were looking for.We want to recruit people that are proud to work for us, because a happy team equals happy customers. We know that our people are the most important part of our business, so we strive to create a working environment.A bit about the roleAt Sim Trava we treat our managers as business owners, this is your business. That means the stock, standards, team, labour, and customers Its all yours to own and grow. So go ahead and make it your own.
What's involved?
- Taking ownership of all controllable costs through effective management of stock, labour, cash, and training. Making sure to celebrate success along the way.
- Inspiring your team to feel valued and get involved in making the store the best it can be.
- Manage the store KPI report, Costa Check and Listen and Learn then look for trends and opportunities to grow your business.
- Training and developing your team to reach their full potential.
- Owning the health and safety within the store.
A bit about you
A passion for coffee and people is just the start of what were looking for. What else makes a great Store Manager?
- Management experience, ideally within a fast-paced environment.
- A commercial mind with the ability to think ahead and see the bigger picture, maximising every sales opportunity.
- A keen attention to detail, ensuring compliant brand standards.
- An ambitious character who wants to be part of our growth journey
- Ability to thrive under pressure and encourage others to work at speed.
- Experience of recruiting, coaching and developing team members.
What we can offer
Were really proud of the work our team members deliver, and we want you to feel valued and rewarded with great perks and benefits:
- Pay range between £32,500 and £37,500 per year depending on experience and location.
- STAR rewards, exchange your points on our online shopping platform.
- More Star points awarded on your birthday, work milestone, promotion or just because you went above and beyond.
- Free handmade drinks plus 50% discount on food and bottled drinks while at work.
- Sim Trava Pension Scheme.
- Wellbeing support with Employee Assistance Program.
- Commitment to you and your Individual training, a plan tailored to your requirements.
- Encouragement to develop into different roles within Sim Trava.
A bit about us
Sim Trava was formed in 2005 by Simon and Tracy Vardy from the basement of their Altrincham home, and their first store opened that same year on October 17th in Northwich, Cheshire. The original plan was to open 5 stores in 5 years, however that milestone was achieved much sooner and by 2010 we had 10 Costa Coffee stores in and around the Cheshire/Manchester area.
Fast forward to 2021 when we celebrated our 40th new store opening in Fallowfield, Manchester. Following this Sim Trava was honoured to be selected to be the first franchise to purchase existing stores from equity. We acquired 17 stores, located across the Preston, Blackpool, and Southport region. In 2025 Sim Trava expanded again with the purchase of 21 existing stores from a franchise partner bringing our store count to 80, and we have no plans to slow down.
For any reasonable adjustments and general queries please
*This role is for a store owned by one of our franchise partners, their hiring process, salary and benefits may vary from those within a wholly owned Costa store advert.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Open your CV with a Personal Statement that explicitly references store management ownership — the advert frames this role as running your own business, so mirror that language at the top.
📊 Quantify your team leadership: e.g. "Managed a team of 18 baristas, reducing staff turnover by 22% over 12 months" — the advert stresses recruiting, coaching and developing people.
🎯 Highlight KPI management experience directly — reference specific metrics you have owned (labour %, waste %, mystery shopper scores) to align with the Costa Check and Listen and Learn framework mentioned.
🌐 Demonstrate commercial acumen with a concrete example: e.g. "Grew weekly revenue from £14k to £19k by identifying upsell opportunities during peak hours" — the advert explicitly calls for maximising every sales opportunity.
🤝 Include a bullet on health and safety ownership — the advert lists this as a standalone responsibility, so a line such as "Maintained 100% compliance across food hygiene and H&S audits for 3 consecutive years" will stand out.
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Managed all controllable costs across a 20-person store team, reducing labour spend by 9% year-on-year while maintaining a 4.6-star customer satisfaction score.
- •Implemented a structured coaching programme for 6 team leaders, resulting in 3 internal promotions within 12 months and cutting recruitment costs by £4,200.
- •Drove weekly store revenue from £16,000 to £21,500 over 8 months by identifying upsell opportunities during peak periods and aligning staffing to footfall data.
Free to copy — tailoring requires a 30-sec CV upload.
Your cover letter is ready
We've drafted a cover letter for Costa Coffee. Preview the opening, then unlock the full personalised version.
Letter preview — tailored to Costa Coffee
Dear Hiring Manager,
Sim Trava's approach to treating Store Managers as genuine business owners is exactly the kind of accountability I thrive in — which is why the Costa Coffee Store Manager position in Wigan immediately stood out. With a track record in KPI-driven store management and hands-on team development, I am confident I can take full ownership of stock, labour, brand standards and customer experience from day one.
My background in fast-paced retail and hospitality management has equipped me with the commercial acumen and people skills this role demands. I have consistently delivered against KPI targets, reduced labour costs through effective scheduling, and built high-performing teams by investing in structured coaching and development plans. I understand the importance of maintaining Costa Check compliance and using tools like Listen and Learn to spot trends and act on them quickly.
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Interview questions
10 questions generated from this advert.
Technical
- ›How do you interpret a KPI report to identify underperformance in a coffee or food-service store?
- ›Walk me through how you manage labour scheduling to control costs without compromising service levels.
- ›What processes do you put in place to ensure brand standards and compliance are maintained consistently across all shifts?
- ›How have you used sales data or trend analysis to grow revenue in a previous management role?
- ›Describe your approach to stock control and minimising waste in a high-volume retail or hospitality environment.
Behavioural
- ›Tell me about a time you turned around a underperforming team — what steps did you take and what was the outcome?
- ›Describe a situation where you had to make a difficult commercial decision under pressure. How did you approach it?
- ›Give me an example of how you have coached a team member to reach their full potential.
- ›Tell me about a time you identified a sales opportunity that others had missed and how you capitalised on it.
- ›Describe a time when you had to maintain high standards during a particularly busy or stressful period. How did you keep your team motivated?
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you turned around an underperforming team — what steps did you take and what was the outcome?
Describe a situation where you had to make a difficult commercial decision under pressure. How did you approach it?