Sales Development Representative
Job description
Original text imported from Reed
Sales Development Representative
£28,000 - £32,000 DOE plus uncapped commission, Southwater, West Sussex, Monday to Thursday 8am - 5pm, Friday 8am - 3pm, Permanent, 25 days holiday + bank holidays, pension, bonus
The Role
Due to continued company growth, a brand-new opportunity has been created for a Sales Development Representative to join a specialist vehicle sales and aftersales business supporting public and private sector operators across the UK and Ireland. This role represents a structural change in how the sales team is supported, moving to a dedicated Sales Development Representative function focused on lead qualification and pipeline generation.
Reporting to the Head of Sales, the Sales Development Representative will work closely with Area Sales Managers, systematically prospecting a highly accurate and comprehensive database to identify genuine sales opportunities and pass qualified leads into the wider sales team.
- Working through a pre-assigned prospect database using the company CRM system
- Making outbound calls to councils, community transport organisations, bus and coach operators
- Holding structured conversations to understand fleet size, replacement cycles and buying timelines
- Qualifying opportunities and identifying key decision-makers
- Passing high-quality, well-documented leads to Area Sales Managers
- Supporting diary scheduling and route planning for the sales team
- Assisting with data cleansing and preparation to ensure accuracy
- Following up previous conversations and progressing opportunities
- Accurately logging all activity in line with company processes and GDPR requirements
Requirements
The successful Sales Development Representative will be confident on the phone, organised, and motivated by results. Previous experience in telesales, outbound calling, lead generation or customer contact roles would be desirable, although candidates with the right attitude and appetite to learn will also be considered. Industry knowledge is not required, as full training will be provided. You will be resilient, target-driven and keen to develop your career, with the potential to progress into a field-based sales role in the future. This role could suit someone who has worked as a Telesales Executive, Lead Generation Executive or Sales Coordinator.
Company Information
You will be joining a growing, forward-thinking business that supplies specialist vehicles to public and private sector operators across the UK and Ireland. The company is known for its engineering expertise, high standards of service and data-driven approach to sales. Employees benefit from a supportive environment, hands-on training and genuine opportunities to grow and progress within the organisation.
Package
- £28,000 - £32,000 starting salary depending on experience
- Uncapped commission structure linked to qualified leads converting into vehicle sales
- Additional bonus opportunities based on performance
- Permanent, office-based role in Southwater, West Sussex
- Monday to Thursday 8am - 5pm, Friday 8am - 3pm
- 25 days holiday plus bank holidays
- Workplace pension scheme
- Statutory sick pay
- Employee benefits portal
- Cycle to Work scheme
- On-site parking
Travail Employment Group is operating as an Employment Agency. Once you click to apply for this job your application will be immediately received by Travail Employment Group. If your application is successful a consultant will be in contact with you within the next 7 days. If you do not hear within 7 days you have unfortunately not been successful on this occasion.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Lead with your outbound calling and lead qualification experience in your Personal Statement — the advert names these as the core function of the role.
📊 Quantify your telesales output: e.g. "Made 80+ outbound calls daily, qualifying 15 leads per week and converting 30% into pipeline opportunities."
🎯 Mention any CRM tools you have used (e.g. Salesforce, HubSpot, Zoho) — the advert explicitly references working through a CRM system as a daily task.
🌐 Highlight any experience contacting public sector organisations (councils, transport bodies) — the advert specifically names councils and community transport operators as target prospects.
🤝 Reference GDPR awareness in your CV, even briefly — the advert calls out accurate logging "in line with GDPR requirements" as a direct responsibility.
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Managed a prospect database of 1,200 outbound contacts, making 70+ calls per day and qualifying an average of 12 leads per week for handover to the field sales team.
- •Maintained CRM records for all outbound activity across a 6-month campaign, achieving 98% data accuracy and supporting GDPR-compliant logging of all prospect interactions.
- •Collaborated with 3 Area Sales Managers on diary scheduling and route planning, reducing unproductive travel time by 15% through pre-qualified appointment setting.
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Letter preview — tailored to Travail Employment Group - Burgess Hill
Dear Hiring Manager,
Travail Employment Group's Sales Development Representative vacancy at the Southwater vehicle sales business is precisely the role I have been targeting — one where structured outbound prospecting, CRM discipline and lead qualification sit at the heart of the function. The focus on building a dedicated SDR capability to feed qualified opportunities into a field sales team is a model I understand well and am ready to contribute to from day one.
My background in outbound calling and lead generation has given me a grounding in managing high-volume prospect databases, holding structured discovery conversations to identify buying timelines and fleet replacement cycles, and documenting activity accurately in line with GDPR requirements. I have experience working alongside field-based colleagues to ensure seamless lead handovers, and I am comfortable operating in a target-driven environment where the quality of each qualified lead directly impacts commercial outcomes.
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Interview questions
10 questions generated from this advert.
Technical
- ›Which CRM systems have you used for logging outbound call activity, and how did you ensure data accuracy?
- ›How would you approach structuring a conversation with a council fleet manager to qualify their replacement cycle and buying timeline?
- ›What methods do you use to prioritise a large prospect database when making outbound calls?
- ›How do you ensure GDPR compliance when recording and storing prospect information gathered during outbound calls?
- ›Describe the process you would follow to hand over a qualified lead to an Area Sales Manager, including the documentation you would provide.
Behavioural
- ›Tell me about a time you had to make a high volume of outbound calls consistently — how did you stay motivated and organised?
- ›Describe a situation where you turned a cold or reluctant prospect into a qualified opportunity.
- ›Give an example of when you had to manage your own workload and prioritise tasks without close supervision.
- ›Tell me about a time you received negative feedback on your approach — how did you respond and what did you change?
- ›Describe a time you worked closely with a field-based or external colleague to ensure a smooth handover of information.
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you had to make a high volume of outbound calls consistently — how did you stay motivated and organised?
Describe a situation where you turned a cold or reluctant prospect into a qualified opportunity.