IT Sales Executive
Job description
Original text imported from Reed
IT Sales Executive – Leicester - £25k - £40k per annum + uncapped commission (OTE-£60k+)
Our client is well established commercial IT company based in Leicester; due to continued growth and expansion they are now looking to recruit an experienced IT Sales Executive to join their existing team.
Main responsibilities will include:
- Generating new business to continue growth and build your own account base.
- Prospect and qualify new opportunities via outbound outreach, referrals and networking
- Produce accurate quotes/proposals
- Maintain clean CRM pipeline, forecasting, and activity tracking
- Build long-term relationships and identify upsell/cross-sell opportunities
All applicants must have the following skills / experience:
- Proven B2B sales experience (MSP/IT/telecoms preferred)
- Strong communication and objection handling
- Comfortable learning new vendors and products quickly
- Self-motivation is essential, as is the ability to work under your own initiative
Working hours: Monday to Friday 9:00am – 5:30pm with hybrid working available.
Keywords – IT Sales Executive, sales executive, IT, IT sales, Computer sales, IT reseller, MSP, MSP sales, reseller sales, sales, business development, outbound calls, b2b, business to business, outbound, cold calling, new business, account management, Leicester, Leicestershire
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Open your CV with a Personal Statement that explicitly references B2B IT or MSP sales experience, as the advert lists this as the top requirement.
📊 Quantify your sales achievements: e.g. 'Grew account base from 0 to 45 clients in 12 months, generating £320k in new ARR' — the advert emphasises new business generation.
🎯 Mention specific CRM tools you have used (e.g. Salesforce, HubSpot, Zoho) under a Skills section, as the advert calls out CRM pipeline management and forecasting.
🤝 Highlight any vendor or product certifications (e.g. Microsoft, Cisco, HP) to demonstrate comfort learning new vendors quickly, a stated requirement.
📞 Include a dedicated 'Key Achievements' section with outbound call volumes or conversion rates (e.g. 'Converted 18% of cold-call prospects to qualified opportunities') to align with the outbound outreach focus.
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Generated 48 net-new B2B accounts in 12 months through structured cold calling and LinkedIn outreach, contributing £280k in first-year recurring IT reseller revenue.
- •Maintained a 120-opportunity CRM pipeline in Salesforce with weekly forecasting accuracy of 92%, enabling the sales manager to report confidently to board-level stakeholders.
- •Identified upsell opportunities across 30 existing MSP accounts, increasing average contract value by 22% and adding £95k to annual recurring revenue within two quarters.
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Letter preview — tailored to Career Cross Ltd
Dear Hiring Manager,
Career Cross Ltd's IT Sales Executive vacancy in Leicester aligns directly with my background in B2B technology sales and outbound new business development. Having worked within MSP and IT reseller environments, I am well-versed in managing CRM pipelines, producing accurate proposals, and handling objections at every stage of the sales cycle — the core competencies your client is seeking.
My background in IT sales includes building a cold-call prospect base of over 60 SME accounts within 12 months, consistently achieving and exceeding quarterly new business targets. I am comfortable learning new vendor portfolios quickly and have experience identifying upsell and cross-sell opportunities to grow account value over time.
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Interview questions
10 questions generated from this advert.
Technical
- ›Walk me through how you manage and maintain a CRM pipeline from initial prospect to closed deal.
- ›How do you approach producing an accurate quote or proposal for a new IT product or service you are not yet familiar with?
- ›What experience do you have selling managed services (MSP) or IT reseller products, and which vendors have you worked with?
- ›How do you identify upsell and cross-sell opportunities within an existing account base?
- ›Describe your outbound prospecting process — how do you qualify a new opportunity before investing significant time in it?
Behavioural
- ›Tell me about a time you won a significant piece of new business through cold outreach — what was your approach?
- ›Describe a situation where a prospect raised a strong objection during a sales call. How did you handle it and what was the outcome?
- ›Give an example of when you had to quickly learn a new product or vendor range to close a deal. How did you get up to speed?
- ›Tell me about a time you managed a large pipeline independently. How did you prioritise your activity and stay on track?
- ›Describe a long-term client relationship you built from scratch. What steps did you take to develop trust and grow the account?
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you won a significant piece of new business through cold outreach — what was your approach?
Describe a situation where a prospect raised a strong objection during a sales call. How did you handle it and what was the outcome?