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⚡ Source: ReedRef: 56991516

Kitchen Sales Designer

Howdens Joinery·Sale, North West·Posted 1 week ago
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Job description

Original text imported from Reed

Join Howdens where our trade depots are recruiting Kitchen Sales Designers who thrive in a fast-paced sales environment. We’re looking for commercially minded individuals who can build strong relationships, influence buying decisions and exceed sales targets.

We can offer you a successful career as a Kitchen Sales Designer, and you don’t need previous design experience. We’ll provide you with comprehensive design and sales training to create exceptional kitchens for our trade customers and their clients.

What we can offer you:

  • Competitive salary, brilliant bonuses and outstanding depot incentives
  • Full CAD, product and sales training via our Ready to Trade Programme
  • Competitive Pension Plan up to 12% company contribution
  • Up to 32 days annual leave per year including bank holidays, rising with service
  • Generous staff discount on Howdens products
  • Buy-as-you-earn share scheme
  • 40 hour working week working every other Saturday morning.
  • No Sunday or Bank Holiday working
  • Career progression opportunities into sales management roles
  • Virtual GP access and wellbeing support for you and your family

What we are looking for:

  • Results driven with experience of reaching sales targets and KPI
  • Ability to build trusted relationships with our trade customers and their client
  • Excellent communication skills, able to convey your ideas clearly and effectively
  • Full UK Driving license with access to your own vehicle for home visits
  • Strong attention to detail and an eye for design
  • CAD skills are preferred, but not essential as you will receive training

What you will be doing:

  • Driving sales performance and profit by achieving your depot targets
  • Building strong customer relationships through professional design support
  • Delivering exceptional customer service throughout the project
  • Conducting home visits to measure, assess and understand your client’s needs
  • Negotiating prices confidently while protecting margin and design integrity
  • Planning and creating inspirational and practical designs utilising your strong product knowledge to advise customers and resolve queries throughout the process

About Us:

Howdens Joinery is the UK’s number one trade kitchen supplier providing thousands of products across kitchens, joinery, and hardware. We have over 950 depots throughout the UK and Europe, making us the first choice for more than 460,000 loyal trade professionals. With an ambitious and credible growth plan, we continue to build on our £2.4 billion turnover.

How to apply:

If Howdens sounds like the kind of place where you can build and develop your career as a Kitchen Sales Designer, then we are keen to hear from you.

Howdens is founded on the principle of being Worthwhile for ALL concerned. We’re working hard to ensure we provide an inclusive environment where everyone feels welcome. We will do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, please email with the job title and location, and we will be happy to help you.

#LI-LO1 #CVL INDKSD #Reed

SpeedCV AI

Key skills

AI-extracted from the job advert

Must-have skills
Sales target and KPI achievementTrade or B2B customer relationship managementPrice negotiationFull UK Driving LicenceHome visit surveying and measuringKitchen or interior design knowledge
Nice-to-have
CAD design softwareKitchen product specificationSales management experience
Soft skills
Results-drivenCommunicationAttention to detailEye for designRelationship buildingCommercial awarenessConfidence
SpeedCV AI

Application advice

5 AI-generated recommendations to maximise your chances.

1

⭐ Lead your CV personal statement with measurable sales achievements — the advert explicitly requires experience hitting sales targets and KPIs, so open with a figure like "Consistently exceeded monthly sales targets by 15%".

2

📊 Quantify your sales results throughout your work history: e.g. "Grew account base by 22 trade clients in 6 months, increasing depot revenue by £34k".

3

🎯 Mention any CAD or design software experience (even basic) prominently — the advert lists CAD as preferred, and candidates who reference it will stand out against those who don't.

4

🤝 Highlight experience with trade or B2B customers specifically, as Howdens serves trade professionals rather than retail consumers — frame your customer relationship examples in that context.

5

🚗 Confirm your full UK driving licence and access to a personal vehicle in your CV summary or skills section, as this is a stated requirement for conducting home visits.

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Suggested CV bullets

3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.

How to tailor your CV

Add these 3 bullets under your most recent experience:

  • Achieved 118% of annual sales target across a portfolio of 35 trade accounts, generating £290k in kitchen and joinery revenue within a single depot year.
  • Conducted 120+ home visits to measure and design bespoke kitchen layouts using CAD software, converting 74% of consultations into confirmed orders.
  • Negotiated pricing on 80+ trade projects, maintaining an average margin of 31% while retaining 95% of repeat trade customers over a 12-month period.

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Letter preview — tailored to Howdens Joinery

Dear Hiring Manager,

Howdens Joinery's reputation as the UK's number one trade kitchen supplier — backed by a £2.4 billion turnover and over 950 depots — makes the Kitchen Sales Designer position in Sale a role I am keen to pursue. My track record of hitting sales targets in trade-facing environments, combined with a strong eye for design and confident price negotiation, aligns directly with what your Sale depot requires.

My background in sales and customer relationship management has seen me manage a portfolio of trade accounts, conduct on-site client visits, and deliver design-led solutions that protect both margin and customer satisfaction. I am comfortable working to KPIs and thrive when given clear commercial objectives to drive.

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SpeedCV AI

Interview questions

10 questions generated from this advert.

Technical

  • How have you used CAD software to produce kitchen or interior design plans, and which tools are you familiar with?
  • Walk us through how you would conduct a home visit to measure and assess a client's kitchen requirements.
  • How do you use product knowledge to resolve a customer query mid-project when the original specification is no longer available?
  • Describe your process for creating a kitchen design that balances the client's aesthetic preferences with a trade customer's budget constraints.
  • How would you approach protecting margin when a trade customer pushes back on pricing during a negotiation?

Behavioural

  • Tell me about a time you exceeded a sales target — what actions did you take and what was the outcome?
  • Describe a situation where you had to build trust quickly with a new trade customer. How did you approach it?
  • Give an example of when you had to manage a difficult client complaint during a project. How did you resolve it?
  • Tell me about a time you juggled multiple customer projects simultaneously. How did you prioritise and stay organised?
  • Describe a situation where you identified a sales opportunity that others had overlooked. What did you do and what was the result?
SpeedCV AINEW

STAR answer examples

Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.

1Question

Tell me about a time you exceeded a sales target — what actions did you take and what was the outcome?

Situation: In my previous role at a trade building supplies company, our depot was 12% behind its quarterly kitchen sales target with six weeks remaining. Task: As the lead sales contact for 28 trade accounts, I needed to close the gap without discounting heavily. Action: I proactively contacted every dormant account from the previous quarter, offered three free design consultations, and ran two early-morning breakfast briefings for local builders to showcase new product ranges. I also followed up on five outstanding quotes that had stalled. Result: We closed the quarter at 109% of target. The breakfast briefings alone generated £18,500 in new orders, and two of the five stalled quotes converted within a fortnight.
2Question

Describe a situation where you had to manage a difficult client complaint during a project. How did you resolve it?

Situation: A trade customer's client discovered mid-installation that two cabinet units were the wrong depth, causing a three-day delay on a kitchen fit costing £6,200. Task: I needed to resolve the issue quickly, retain the trade customer's trust, and minimise financial impact. Action: I visited the site within two hours, confirmed the specification error, arranged expedited replacement units at no extra charge, and personally liaised with the depot warehouse to prioritise dispatch. I also offered the trade customer a 5% credit on their next order as a goodwill gesture. Result: The replacement units arrived within 48 hours, the installation completed on revised schedule, and the trade customer placed two further orders totalling £9,400 over the following two months.

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