Kitchen Sales Designer
Job description
Original text imported from Reed
Join Howdens where our trade depots are recruiting Kitchen Sales Designers who thrive in a fast-paced sales environment. We’re looking for commercially minded individuals who can build strong relationships, influence buying decisions and exceed sales targets.
We can offer you a successful career as a Kitchen Sales Designer, and you don’t need previous design experience. We’ll provide you with comprehensive design and sales training to create exceptional kitchens for our trade customers and their clients.
What we can offer you:
- Competitive salary, brilliant bonuses and outstanding depot incentives
- Full CAD, product and sales training via our Ready to Trade Programme
- Competitive Pension Plan up to 12% company contribution
- Up to 32 days annual leave per year including bank holidays, rising with service
- Generous staff discount on Howdens products
- Buy-as-you-earn share scheme
- 40 hour working week working every other Saturday morning.
- No Sunday or Bank Holiday working
- Career progression opportunities into sales management roles
- Virtual GP access and wellbeing support for you and your family
What we are looking for:
- Results driven with experience of reaching sales targets and KPI
- Ability to build trusted relationships with our trade customers and their client
- Excellent communication skills, able to convey your ideas clearly and effectively
- Full UK Driving license with access to your own vehicle for home visits
- Strong attention to detail and an eye for design
- CAD skills are preferred, but not essential as you will receive training
What you will be doing:
- Driving sales performance and profit by achieving your depot targets
- Building strong customer relationships through professional design support
- Delivering exceptional customer service throughout the project
- Conducting home visits to measure, assess and understand your client’s needs
- Negotiating prices confidently while protecting margin and design integrity
- Planning and creating inspirational and practical designs utilising your strong product knowledge to advise customers and resolve queries throughout the process
About Us:
Howdens Joinery is the UK’s number one trade kitchen supplier providing thousands of products across kitchens, joinery, and hardware. We have over 950 depots throughout the UK and Europe, making us the first choice for more than 460,000 loyal trade professionals. With an ambitious and credible growth plan, we continue to build on our £2.4 billion turnover.
How to apply:
If Howdens sounds like the kind of place where you can build and develop your career as a Kitchen Sales Designer, then we are keen to hear from you.
Howdens is founded on the principle of being Worthwhile for ALL concerned. We’re working hard to ensure we provide an inclusive environment where everyone feels welcome. We will do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, please email with the job title and location, and we will be happy to help you.
#LI-LO1 #CVL INDKSD #Reed
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Lead your CV personal statement with sales target achievement — the advert explicitly lists 'results driven with experience of reaching sales targets and KPI' as its first requirement.
📊 Quantify your sales performance: e.g. 'Exceeded monthly sales targets by 22% for 8 consecutive months, contributing £180k in depot revenue'.
🎯 Mention any experience conducting home visits or client consultations — the advert specifically calls out 'conducting home visits to measure, assess and understand client needs' as a core duty.
🖥️ If you have CAD or kitchen design software experience (e.g. Winner, ArtiCAD, or similar), name it explicitly in your skills section even though the advert says training is provided — it will differentiate you immediately.
🤝 Highlight trade or B2B relationship management experience: the advert references 'trusted relationships with trade customers' multiple times, so frame any account management or repeat-client experience in those terms.
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Achieved 118% of annual depot sales target across 11 consecutive months, generating £210k in kitchen and joinery revenue through proactive trade customer outreach.
- •Conducted 40+ home measurement visits per month, converting 74% into confirmed kitchen orders by translating client briefs into CAD-produced designs within 48 hours.
- •Negotiated pricing on 60+ trade accounts, maintaining an average gross margin of 34% while retaining 92% of repeat-order customers over a 12-month period.
Free to copy — tailoring requires a 30-sec CV upload.
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We've drafted a cover letter for Howdens Joinery. Preview the opening, then unlock the full personalised version.
Letter preview — tailored to Howdens Joinery
Dear Hiring Manager,
Howdens Joinery's reputation as the UK's number one trade kitchen supplier, combined with the Kitchen Sales Designer role at the Kenilworth depot, is precisely where I want to apply my trade sales and client relationship skills. Having consistently achieved and exceeded sales KPIs in a customer-facing environment, I am confident I can drive depot performance while delivering the design quality Howdens is known for.
My background in trade sales and customer consultation has equipped me with the ability to build trusted relationships with contractors and their clients, manage multiple live projects simultaneously, and negotiate confidently on price while protecting margin. I am comfortable conducting home visits, translating client briefs into practical, inspiring designs, and guiding customers through the full project lifecycle from first measure to final order.
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Interview questions
10 questions generated from this advert.
Technical
- ›Walk me through how you would use CAD software to produce a kitchen design from an initial home visit measurement.
- ›How do you ensure design integrity is maintained when a customer requests changes that could compromise the layout?
- ›Describe the process you would follow from first customer contact through to final kitchen installation sign-off.
- ›How do you use product knowledge to upsell or cross-sell joinery and hardware alongside a kitchen order?
- ›What metrics would you track weekly to manage your own depot sales performance against KPI targets?
Behavioural
- ›Tell me about a time you exceeded a sales target — what specific actions drove that result?
- ›Describe a situation where you had to negotiate a price with a trade customer while protecting your margin.
- ›Give an example of when you turned a difficult or dissatisfied customer into a loyal repeat client.
- ›Tell me about a time you managed multiple customer projects simultaneously — how did you prioritise?
- ›Describe a situation where you identified a design problem during a home visit and how you resolved it for the client.
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you exceeded a sales target — what specific actions drove that result?
Describe a situation where you had to negotiate a price with a trade customer while protecting your margin.