Business Development Manager
Job description
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Business Development Manager, Hybrid/Cambridge/Field/Home Based, Basic Salary to £70,000, Uncapped OTE £100,000 Plus, Car Allowance, Progression to Sales Director, Drinks Industry- Established for 20 years, this organisation have grown to become the partner of choice for many of the world's largest drinks brands.
As a designer and supplier of premium branded merchandise, they offer high end, bespoke products to promote globally recognised brands, as well as niche, high value, exclusive brands and artisan producers.
As part of their growth strategy, they are looking to add a talented, ambitious Business Development Manager to their friendly, supportive management team. Based in the UK you will manage accounts across the UK, Europe and U.S. predominantly remotely, however occasional travel will be required.
They are looking for a new business mentality, someone who will relish growing business and uncovering new opportunity within existing and prospective customers.
You will have experience of managing 360 degree sales processes with premium branded customers. Understanding requirements, liaising with design and production teams to deliver high quality, bespoke branded merchandise solutions.
Relevant sectors would include, high end packaging, promotional merchandise, glassware, closures, or premium, white label food and drink products.
This is a stable, growing and successful business with a clear vision for the future. As such financial and career progression opportunities are excellent. Ideally this individual will progress into the role of Sales Director in the medium term and continue to build the sales function around them.
In the first instance please send your CV to
This vacancy is being advertised by Aaron Wallis Recruitment and Training Limited operating as an Employment Agency, registered in England No. 6356563. View our and
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Lead your Personal Statement with explicit drinks industry or premium branded merchandise experience, as the advert names these sectors as the primary fit criteria.
📊 Quantify your new business wins: e.g. 'Grew territory revenue from £400k to £1.1M in 18 months, adding 12 net-new premium brand accounts.'
🎯 Highlight 360-degree sales cycle experience prominently — the advert specifically calls this out as essential, so show you own the full process from prospecting through to delivery liaison.
🌐 Demonstrate cross-border account management (UK, Europe, US) in your CV, as the role covers all three regions; name specific countries or regions you have sold into.
🤝 Reference any progression into senior sales leadership (e.g. team lead, head of sales) to signal readiness for the stated Sales Director trajectory mentioned in the advert.
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Grew premium branded merchandise territory from £350k to £920k annual revenue over 2 years by securing 9 net-new drinks brand accounts across the UK and Germany.
- •Managed end-to-end 360-degree sales cycles for bespoke glassware and packaging solutions, coordinating with 3 internal design and production teams to deliver 14 projects on time and within budget.
- •Exceeded uncapped OTE target by 28% in FY2023, generating £1.1M in new business from promotional merchandise and white label product lines within the premium spirits sector.
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Letter preview — tailored to Aaron Wallis Sales Recruitment
Dear Hiring Manager,
The Business Development Manager opportunity at Aaron Wallis Sales Recruitment's client — a 20-year-established premium drinks merchandise supplier — aligns directly with my background in 360-degree B2B sales and premium branded packaging. The combination of new business focus, global account scope and a clear Sales Director trajectory is precisely the environment in which I thrive.
My background in selling bespoke, high-value branded solutions to premium clients has equipped me to manage complex multi-stakeholder sales cycles from initial prospecting through to design liaison and final delivery. I have consistently grown territory revenue by identifying untapped opportunity within both existing accounts and new prospects, and I am comfortable working across UK, European and US markets with a high degree of autonomy.
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Interview questions
10 questions generated from this advert.
Technical
- ›Walk us through how you manage a full 360-degree sales cycle from prospecting to delivery for a premium branded merchandise client.
- ›How do you identify and qualify new business opportunities within the drinks industry?
- ›Describe your experience liaising with design and production teams to deliver bespoke product solutions.
- ›What CRM tools and pipeline management methods do you use to track accounts across multiple geographies?
- ›How do you approach pricing and margin conversations when selling high-end, bespoke merchandise to globally recognised brands?
Behavioural
- ›Tell me about a time you won a significant new business account in a competitive market — what was your approach?
- ›Describe a situation where you had to manage a complex, multi-stakeholder deal across different countries. How did you keep it on track?
- ›Give an example of when you turned a small existing account into a major revenue contributor. What steps did you take?
- ›Tell me about a time a deal fell through late in the sales process. How did you handle it and what did you learn?
- ›Describe how you have previously built and developed a sales function or contributed to a team's growth strategy.
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you won a significant new business account in a competitive market — what was your approach?
Describe a situation where you had to manage a complex, multi-stakeholder deal across different countries. How did you keep it on track?