Shopper Marketing Manager

Are you passionate about working for a brand that’s striving to make real societal change? Do you want to support some of the UK’s largest brands to make their products menopause friendly? Do you thrive in small, fast-paced environments? Then we’d love to speak to you.

We’re GenM, the menopause partner for brands, home of the MTick, and together with our collective of retailers and brands, we’re bringing choice, trust, and credibility to the menopause marketplace for the 15.5m women experiencing menopause in the UK.

In just four years, GenM has built a powerful collective of over 140 consumer brands – from Dove, Colgate, Centrum, Sanex, Sure, Wild and Tena to major UK retailers including Boots, Tesco, Sainsbury’s, Asda, Morrisons and WHSmith.

We’ve spoken on global stages, won coveted awards, and conducted pioneering research that shows the changing menopause landscape in the UK. We’re growing at pace in the UK and have recently expanded into Australia and Southeast Asia, with further markets planned for launch within the next 12 months.

Due to our fast-paced growth, we’re building a gold-standard team to support our ambition of becoming the globally recognised certification for menopause products and services.

The Role

Working alongside the Head of Marketing, you will lead GenM’s menopause category development across our retail partner network, working collaboratively to shape strategy, unlock growth opportunities and use insight to build compelling, easy-to-shop menopause propositions across in-store and digital environments. You will ensure MTick-certified products are highly visible, trusted and simple to find, helping retailers create designated and effective menopause spaces for consumers.

You’ll be responsible for onboarding new retail partners into the collective and meet regularly to ensure they realise the full value of the partnership, while helping GenM maximise the opportunity to make menopause more visible, trusted, accessible and vibrant for the 15.5 million menopausal women in the UK and one billion globally.

You will work closely with each partner to activate the partnership through impactful in-store and online initiatives that bring the GenM proposition to life for shoppers.

Responsibilities

• Working alongside the Head of Marketing you will manage all retail partnerships, in the UK and internationally, ensuring regularly meetings and calls are diarised to ensure the smooth delivery of activation plans
• Working closely with the retailer buying team, you will lead the development of the menopause category in the retailer, providing insights to support recommended listings, ensuring choice and vibrancy across the category
• You will develop range and activation plans with all retail partners, ensuring they activate a optimise their menopause category proposition instore and online
• Working alongside the Head of Marketing, you will manage the development of POS materials to bring the fixture to life, ensuring best-in-class representation across each retailer
• You will work with brands to support them with retail introductions, including developing ‘Meet the retailer’ events, alongside the partnership team. You will design a programme of events throughout the year to bring retailers and brands together
• You will work closely with the COO to develop key strategic relationships across global data providers to build robust data analysis to support the development of the category
• You will produce quarterly reports on the performance of the retail activations, highlighting incremental sales, top performing SKU’s, basket size and value to inform future ranging and to support retailer retention and renewal revenue
• You will lead the global expansion of our retail programme, replicating our activation plans across new territory retailers.

The person

• 5 year’s+ experience in a retail setting or account management role
• Personable individual with an ability to build and nurture relationships
• Confident communicator and presenter
• Positive thinker with a can-do attitude – roll-up your sleeves and go
• Strong commercial instincts, with an ability to understand partner goals
• Excellent stakeholder management skills, with confidence working cross-functionally and externally at pace
• Strong project management skills, able to manage multiple partner workstreams, deadlines and approvals simultaneously
• High attention to detail, particularly around activation quality
• Digitally proficient in Microsoft Office (including Excel), CRM tools and email platforms.

Benefits

• 25 days holiday + Bank holidays
• Pension
• Hybrid/flexible working
• Competitive salary and benefits