Assistant Marketing Manager
Job description
Original text imported from Reed
Howdens, a fast-moving FTSE100 company, are on the lookout for an Assistant Marketing Manager to play a key role in shaping and delivering our category marketing activity.
This is an initial 12-month fixed-term contract, based at “The Yard” in Raunds, Northamptonshire. Our offices offer a modern and engaging working environment, including a subsidised restaurant and free on-site parking. Based at this site, you’ll work closely with marketing colleagues, as well as wider stakeholders across our commercial and digital teams.
What You'll Do:
Develop Go-to-Market Strategies: Collaborate with category and product development leaders to develop comprehensive go-to-market strategies and roadmaps for own label solutions, new product investments (NPI), range extensions and trading existing products, ensuring our propositions are effectively launched and promoted to our audience.
Strategic Campaign & Brochures Leadership: Lead the charge in shaping and executing a robust category marketing plan that puts our products in the spotlight and drives business growth. Taking the helm in developing and rolling out engaging product and category campaigns, along with brochures that capture attention and resonate with our audience.
Ensure Cohesive Communications: Partner with senior channel leads to ensure that our category marketing activation plans are cohesive and deliver the most effective ongoing communications experience for our customers and future customers.
Collaborative Depot Support: Partner closely with wider Marketing team to ensure depots have the tools to trade the products with the marketing support materials that hit the mark, staying true to our brand essence.
Forge Strong Supplier Relationships: Cultivate partnerships with suppliers to gather invaluable product and brand content tailored to Howdens, ensuring our depots have the support they need.
Engage Stakeholders: Rally support from stakeholders across the board, ensuring alignment with our projects and objectives to drive success.
What We Need from You:
Category Marketing experience: Show us your stripes in Category/Product Marketing or Brand Marketing Communications, brochure planning and delivery, events, POS creation and strong ability to inspire channel marketing leads, particularly in fast-paced trade or retail environments—bonus if you have a knack for the kitchen/trade industry.
Master Planner: Bring your A-game in planning and organization, juggling multiple priorities like a pro.
Customer Focus: Be driven by a passion for delivering value to our customers through strategic marketing initiatives.
Top-notch Communicator: Command the room with your presentation skills, captivating audiences at every level.
Problem-Solving Whiz: Embrace challenges head-on, armed with your natural problem-solving prowess.
Creative Thinker: Harness your creativity to spot new and innovative ways to solve communication challenges, motivating internal creative and content teams to deliver outstanding results.
Desirable Qualifications: A CIM qualification would be the cherry on top, signalling your commitment to staying at the top of your marketing game.
Ready to dive into the exciting world of product/category marketing? Don't miss out on the chance to be a driving force behind our marketing success. Apply now to join our energetic team.
What we can offer you:
- Competitive salary and annual company bonus
- Excellent pension scheme (company contribution of up to 12%)
- 25 days holiday + bank holidays
- Subsidised lunch at our onsite restaurant
- Staff Discount
- Employee Assistance Programme
- Exceptional Reward and Recognition events
About Howdens:
Howdens Joinery is a highly successful FTSE 100 business, with more than 900 depots nationwide and more than 11,000 staff. Last year our sales reached circa 2.4bn, and we continue to experience significant growth and success. Despite our scale, Howdens remains a local business with traditional values.
We are the UK’s number one trade kitchen supplier providing thousands of products across kitchens, joinery, and hardware. We have over 900 depots throughout the UK and Europe – making us the first choice for more than 460,000 loyal trade professionals.
As well as the opportunity to develop within a high-profile FTSE 100 company, you will be part of a rewarding organisation recognised for excellence in the workplace in the Best Companies to Work For.
#LI-SW1
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your Category/Product Marketing experience prominently as this is explicitly mentioned as essential for the role
📊 Quantify your campaign results: 'Launched 8 product campaigns, increasing depot sales by 23%'
🏢 Emphasise any FTSE100 or fast-paced trade/retail environment experience to match Howdens' profile
🎯 Showcase specific examples of go-to-market strategy development and brochure planning deliverables
🤝 Demonstrate supplier relationship management skills as you'll be cultivating partnerships for product content
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Developed go-to-market strategies for 12 new product launches, achieving 89% depot adoption rate within 6 months
- •Led category marketing campaigns across 15 product ranges, generating £2.4M in incremental trade sales through targeted POS materials
- •Managed supplier relationships with 8 key partners, securing exclusive product content that increased brochure engagement by 34%
Free to copy — tailoring requires a 30-sec CV upload.
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We've drafted a cover letter for Howdens Joinery. Preview the opening, then unlock the full personalised version.
Letter preview — tailored to Howdens Joinery
Dear Hiring Manager,
Howdens' position as a FTSE100 kitchen specialist with 700+ depots presents exactly the category marketing challenge I want to tackle next. My background in product marketing and go-to-market strategy development aligns perfectly with your need for comprehensive campaign leadership and brochure planning expertise.
My background in trade marketing environments has equipped me with the planning and stakeholder management skills essential for coordinating complex product launches across multiple channels. I've successfully developed supplier partnerships and created POS materials that drive depot performance.
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Interview questions
10 questions generated from this advert.
Technical
- ›How would you develop a go-to-market strategy for a new kitchen product range?
- ›What's your approach to creating effective POS materials for trade environments?
- ›How do you manage multiple product campaigns simultaneously while maintaining quality?
- ›Describe your experience with brochure planning and delivery processes
- ›How would you measure the success of a category marketing campaign?
Behavioural
- ›Tell me about a time you had to rally stakeholder support for a challenging project
- ›Describe a situation where you had to solve a complex communication challenge creatively
- ›Give an example of when you successfully managed multiple competing priorities
- ›Tell me about a time you built strong relationships with suppliers or external partners
- ›Describe a campaign you led that didn't go as planned and how you handled it
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you had to rally stakeholder support for a challenging project
Describe a situation where you had to solve a complex communication challenge creatively