Sales Executive
Job description
Original text imported from Reed
Sales Executive - Slough-
Basic Salary - £22,500 -
OTE - £45,000 (uncapped) -
5 Day Working Week -
Company Car -
Great Benefits Package -
Our client, an awarding winning National Dealer Group have the requirement for an experienced Car Sales Executive to join their busy franchised car dealership in Slough.
Our client offers you the following remuneration and benefits:
Basic salary of £22,500.
An uncapped OTE of £45,000.
Use of a Company Car.
5 day working week.
31 days paid annual leave, increasing to 33 days with longevity of service.
Birthday Leave, extra paid day off to celebrate your birthday.
Company Pension.
Life Insurance.
Dentist on Demand.
Staff discounts on vehicle sales, servicing, parts and labour across their dealer network.
Benefits Platform, discounts across a whole host of High Street partners.
Car Sales Executive your responsibilities will include:
Selling New & Used Vehicles
Introducing Finance, Insurance and Add-On Products
Handing Over Sold Vehicles
Prospecting Customers
Maximising every opportunity
Delivering the very highest levels of customer service
Experience, Skills & Qualifications
Essential Requirements:
Minimum of 2 years car sales experience
Full UK Driving Licence
Desirable Requirements:
Franchised Dealership Experience
Remuneration & Benefits
Basic Salary £22,500
On Target Earnings £45,000 (uncapped)
5 Day Working Week
Use of Company Vehicle
Extensive benefits package
About Us:
KPI People are Dealership Recruitment Experts offering our candidates the very best Temporary and Permanent opportunities with leading UK Dealer Groups, Franchised Dealerships and Specialist Independents.
We are currently recruiting across the UK for Sales Executives, Business Managers, Retail Managers, Transaction Managers, Sales Managers and General Managers.
If you are interested in a new challenge, please contact us today for a completely confidential conversation, one of our experienced Recruitment Consultants look forward to speaking with you.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Lead your CV personal statement with '2+ years car sales experience' as the advert lists this as an essential requirement — place it in the first two lines.
📊 Quantify your sales performance: e.g. 'Consistently achieved 15+ unit sales per month, finishing top 3 in dealership league tables for 6 consecutive months'.
🎯 Explicitly mention franchised dealership experience if applicable — the advert flags this as a desirable requirement that will differentiate your application.
🤝 Include a bullet on finance and insurance penetration rates, e.g. 'Achieved 78% F&I penetration across new and used vehicle sales', as introducing F&I products is a core responsibility.
🚗 Reference your full UK Driving Licence clearly in your CV header or skills section, as it is a non-negotiable essential requirement for this role.
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Achieved an average of 14 new and used vehicle sales per month across a 12-month period, ranking 2nd in a 10-person sales team at a franchised dealership.
- •Delivered 74% finance and insurance penetration rate on vehicle sales over 6 months, exceeding the dealership's 65% target and generating an additional £18,000 in F&I income.
- •Managed a prospecting pipeline of 120+ customers using dealer CRM, converting 22% of dormant leads into sold units within a 3-month campaign.
Free to copy — tailoring requires a 30-sec CV upload.
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Letter preview — tailored to KPI People
Dear Hiring Manager,
KPI People's Car Sales Executive vacancy at the Slough franchised dealership caught my attention immediately — the combination of new and used vehicle sales, F&I product introduction, and an uncapped OTE structure aligns precisely with the work I have been doing for the past three years in automotive retail. Having consistently delivered strong unit sales and finance penetration rates in a franchised environment, I am confident I can contribute to the dealership's performance from day one.
My background in franchised car sales has given me a thorough grounding in the full sales process, from initial prospecting and needs qualification through to vehicle handover and post-sale follow-up. I have regularly introduced finance and insurance products to customers, achieving penetration rates above dealership targets, and I understand the importance of maximising every customer interaction whilst maintaining the highest standards of service.
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Interview questions
10 questions generated from this advert.
Technical
- ›How do you structure a vehicle sales conversation from initial enquiry through to handover?
- ›What methods do you use to introduce finance and insurance products without appearing pushy?
- ›How do you manage your prospecting pipeline to ensure consistent monthly sales performance?
- ›Describe your process for maximising add-on product attachment rates on a vehicle sale.
- ›What experience do you have with manufacturer or dealer group CRM systems, and how do you use them to manage follow-ups?
Behavioural
- ›Tell me about a time you turned a reluctant customer into a confirmed sale — what approach did you take?
- ›Describe a situation where you missed your monthly sales target. How did you respond and what did you change?
- ›Give an example of when you delivered exceptional customer service that resulted in a referral or repeat business.
- ›Tell me about a time you had to handle a difficult customer complaint during or after a vehicle handover.
- ›Describe a time you successfully upsold a finance or insurance product to a customer who initially declined.
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you turned a reluctant customer into a confirmed sale — what approach did you take?
Describe a situation where you missed your monthly sales target. How did you respond and what did you change?