Retail Sales Assistant
Job description
Original text imported from Reed
The Role
In your dream role, you`ll receive:
- Competitive salary: £32,000 achievable on target earnings
- Commission: Our uncapped commission scheme recognises the hard work and dedication of our superstar dreamers, with extra special peak incentives.
- Discounts: Amazing colleague discount on Dreams products, plus hundreds of brands including restaurants, holidays, and shopping.
- Buy-in schemes: You`ll have the opportunity to buy extra holiday, private healthcare, or savings and loans.
- Learning and development: Our comprehensive induction gives you the best possible start to your career with us, Whether it`s a bitesize course on our Beducation learning platform or face-to-face training from our L&D team, there are heaps of ways to keep your skills sharp at Dreams, with progression opportunities as your experience grows.
- Wellbeing: We partner with the Retail Trust to offer a full wellness hub, including a 24-hour helpline, out of hours GP services and access to counselling.
The job:
Working as part of our Retail team in Stafford, you will be a vital part of the store`s success.
We want every store visit to be exceptional for our customers, so you`ll work closely with members of the public to understand their needs and advise them on high-value purchases.
Ready to skip the snooze button and get stuck in? Here`s a taste of what you`ll be doing day-to-day
- Making our customers feel at home through exceptional service. At Dreams, this means listening to customer`s needs and guiding them, asking the right questions at the right time to find the perfect fit.
- Being on hand every step of the way whilst customers browse in store, from greeting at the door to getting to know them and their sleep preferences.
- Becoming a Sleepmatch Master, using our market-leading sleep technology to help customers choose the right mattress just for them. Sleepmatch is our bit of wizardry that makes the bed buying process simple and you`ll love it!
- Helping to make the store look its absolute best, from general housekeeping and cleaning to updating displays.
The Person
This is the type of person we`re dreaming of:
- People-first: You will have an engaging and positive personality, plus a natural ability to bond with customers.
- Communicator: Using your excellent communications skills, you`ll be able to build rapport and establish great relationships with customers and colleagues.
- Motivated: Whilst no previous sales experience is necessary, you will need to have the determination and motivation to work towards KPIs and sales targets.
- Team player: Every dreamer plays a role in making our stores an enjoyable place to work, where each member of the team feels included and respected.
- Willing to learn: A great night`s sleep is personal, so natural curiosity and willingness to learn will make you an excellent Bed Expert.
- Flexible: You`ll need to be able to commit to working full time (38.5 hours per week). Our stores are awake 7 days a week, so you will be expected to work 5 out of 7 including weekends and bank holidays. On these busy days, you`ll have the opportunity earn even more commission!
About Dreams
About us:
At Dreams, we know your bed is the best place in the whole world. But for the hours between precious sleep, we`d like to make work a special place to be too. We`re the UK`s most loved bed retailer, so it`s important our people feel the love as well.
Together we`ve been making bedtimes better since 1985, with no signs of hitting the snooze button. We`re owned by the world`s largest bedding provider, Tempur Sealy, and sell 14,000 mattresses, bases and headboards every single week. Now that`s a lot of Zzzs.
With over 200 stores nationwide, you`ll join our team of sleep-savvy Bed Experts in a fun and friendly environment where every dreamer makes a difference. So if you`re bonkers about bed, silly for siestas and keen on your kip, Dreams could be the perfect place for you.
Dreams. Love your job.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
🛏️ Emphasise any retail or customer service experience at the top of your CV as Dreams values exceptional customer interaction skills
💰 Highlight your ability to work towards targets and KPIs, as this role includes uncapped commission earning potential
🎯 Showcase examples of building customer relationships and consultative selling, particularly for high-value purchases
📚 Demonstrate your willingness to learn new technologies like Sleepmatch, as product knowledge is crucial for success
⏰ Mention your flexibility with working hours and full-time availability (38.5 hours per week) as stores operate 7 days
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Built customer relationships through consultative selling approach, achieving 15% above monthly sales targets while maintaining 98% customer satisfaction scores
- •Mastered product knowledge across 200+ items, enabling confident recommendations for high-value purchases averaging £800 per transaction
- •Collaborated with 8-person retail team to maintain store presentation standards and achieve collective KPI targets during peak trading periods
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Letter preview — tailored to Dreams Ltd
Dear Hiring Manager,
I am writing to apply for the Retail Sales Assistant position at Dreams in Stafford. Your focus on exceptional customer service and the innovative Sleepmatch technology particularly appeals to me, as I thrive in customer-facing roles where I can help people make important purchasing decisions.
My background in customer service has equipped me with strong communication skills and the ability to build rapport quickly with diverse customers. I am particularly drawn to the consultative selling approach Dreams employs, where understanding customer sleep needs leads to personalised recommendations.
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Interview questions
10 questions generated from this advert.
Technical
- ›How would you approach learning the Sleepmatch sleep technology system?
- ›What methods would you use to stay updated on Dreams product knowledge?
- ›How do you typically track and monitor your sales KPIs?
- ›Describe your experience with retail point-of-sale systems
- ›How would you demonstrate mattress features to customers effectively?
Behavioural
- ›Tell me about a time you helped a customer make a high-value purchase decision
- ›Describe a situation where you exceeded sales targets or KPIs
- ›Give an example of when you had to learn something completely new quickly
- ›Tell me about a time you worked as part of a retail team to achieve store goals
- ›Describe how you would handle a customer who was unsure about making a purchase
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you helped a customer make a high-value purchase decision
Describe a situation where you exceeded sales targets or KPIs