Retail Sales Assistant
Job description
Original text imported from Reed
The Role
In your dream role, you`ll receive:
- Competitive salary: £23,000 achievable on target earnings
- Commission: Our uncapped commission scheme recognises the hard work and dedication of our superstar dreamers, with extra special peak incentives.
- Discounts: Amazing colleague discount on Dreams products, plus hundreds of brands including restaurants, holidays, and shopping.
- Buy-in schemes: You`ll have the opportunity to buy extra holiday, private healthcare, or savings and loans.
- Learning and development: Our comprehensive induction gives you the best possible start to your career with us, Whether it`s a bitesize course on our Beducation learning platform or face-to-face training from our L&D team, there are heaps of ways to keep your skills sharp at Dreams, with progression opportunities as your experience grows.
- Wellbeing: We partner with the Retail Trust to offer a full wellness hub, including a 24-hour helpline, out of hours GP services and access to counselling.
- New in 2024 - enhanced maternity & paternity pay
Working as part of our Retail team in Cannock for 30 hours a week, you will be a vital part of the store`s success.
We want every store visit to be exceptional for our customers, so you`ll work closely with members of the public to understand their needs and advise them on high-value purchases.
Ready to skip the snooze button and get stuck in? Here`s a taste of what you`ll be doing day-to-day
- Making our customers feel at home through exceptional service. At Dreams, this means listening to customer`s needs and guiding them, asking the right questions at the right time to find the perfect fit.
- Being on hand every step of the way whilst customers browse in store, from greeting at the door to getting to know them and their sleep preferences.
- Becoming a Sleepmatch Master, using our market-leading sleep technology to help customers choose the right mattress just for them. Sleepmatch is our bit of wizardry that makes the bed buying process simple and you`ll love it!
- Helping to make the store look its absolute best, from general housekeeping and cleaning to updating displays.
The Person
This is the type of person we`re dreaming of:
- People-first: You will have an engaging and positive personality, plus a natural ability to bond with customers.
- Communicator: Using your excellent communications skills, you`ll be able to build rapport and establish great relationships with customers and colleagues.
- Motivated: Whilst no previous sales experience is necessary, you will need to have the determination and motivation to work towards KPIs and sales targets.
- Team player: Every dreamer plays a role in making our stores an enjoyable place to work, where each member of the team feels included and respected.
- Willing to learn: A great night`s sleep is personal, so natural curiosity and willingness to learn will make you an excellent Bed Expert.
- Flexible: You`ll need to be able to commit to working 30 hours per week. Our stores are awake 7 days a week, so this role will involve working weekends and bank holidays. On these busy days, you`ll have the opportunity earn even more commission!
About Dreams
About us:
At Dreams, we know your bed is the best place in the whole world. But for the hours between precious sleep, we`d like to make work a special place to be too. We`re the UK`s most loved bed retailer, so it`s important our people feel the love as well.
Together we`ve been making bedtimes better since 1985, with no signs of hitting the snooze button. We`re owned by the world`s largest bedding provider, Tempur Sealy, and sell 14,000 mattresses, bases and headboards every single week. Now that`s a lot of Zzzs.
With over 200 stores nationwide, you`ll join our team of sleep-savvy Bed Experts in a fun and friendly environment where every dreamer makes a difference. So if you`re bonkers about bed, silly for siestas and keen on your kip, Dreams could be the perfect place for you.
Dreams. Love your job.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your customer service skills prominently as Dreams emphasises making customers 'feel at home' through exceptional service
📊 Quantify any sales achievements: 'Exceeded monthly targets by 15%' or 'Achieved £2,500 average transaction value'
🛏️ Mention any experience with sleep products, furniture retail, or high-value consultative sales as this role involves mattress expertise
🎯 Emphasise your ability to work towards KPIs and sales targets, as this role has commission structure and performance metrics
🤝 Showcase your team collaboration skills as Dreams values creating an inclusive workplace where everyone feels respected
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Built customer rapport through consultative selling approach, achieving 112% of monthly KPI targets across 6 consecutive months
- •Mastered product knowledge for 45+ sleep solutions, using customer needs assessment to guide high-value mattress purchases averaging £1,200
- •Maintained store presentation standards through daily housekeeping and display updates, contributing to 15% increase in customer dwell time
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Letter preview — tailored to Dreams Ltd
Dear Hiring Manager,
Dreams' innovative Sleepmatch technology and customer-first approach to sleep consultancy makes this Retail Sales Assistant role exactly the career direction I want to pursue. My natural ability to build rapport with customers and enthusiasm for learning new technologies aligns perfectly with your need for someone to master sleep expertise and achieve KPI targets.
My background in customer-focused roles has prepared me to excel in consultative sales environments where understanding individual needs drives success. I thrive in commission-based structures and am motivated by the opportunity to help customers make important high-value purchases whilst working towards clear performance metrics.
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Interview questions
10 questions generated from this advert.
Technical
- ›How would you approach learning the Sleepmatch technology system?
- ›What questions would you ask a customer to understand their sleep preferences?
- ›How do you stay organised when tracking multiple KPIs and sales targets?
- ›Describe your approach to maintaining store displays and visual merchandising
- ›How would you handle the Dreams product discount system and colleague benefits?
Behavioural
- ›Tell me about a time you built rapport with a difficult customer
- ›Describe a situation where you exceeded sales targets or KPIs
- ›Give an example of when you worked as part of a team to achieve a common goal
- ›Tell me about a time you had to learn something completely new quickly
- ›Describe how you would handle a customer who is unsure about making a high-value purchase
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you built rapport with a difficult customer
Describe a situation where you exceeded sales targets or KPIs