Retail Sales Assistant
Job description
Original text imported from Reed
The Role
In your dream role, you`ll receive:
- Competitive salary: £15,000 achievable on target earnings
- Commission: Our uncapped commission scheme recognises the hard work and dedication of our superstar dreamers, with extra special peak incentives.
- Discounts: Amazing colleague discount on Dreams products, plus hundreds of brands including restaurants, holidays, and shopping.
- Buy-in schemes: You`ll have the opportunity to buy extra holiday, private healthcare, or savings and loans.
- Learning and development: Our comprehensive induction gives you the best possible start to your career with us, Whether it`s a bitesize course on our Beducation learning platform or face-to-face training from our L&D team, there are heaps of ways to keep your skills sharp at Dreams, with progression opportunities as your experience grows.
- Wellbeing: We partner with the Retail Trust to offer a full wellness hub, including a 24-hour helpline, out of hours GP services and access to counselling.
- New in 2024 - enhanced maternity & paternity pay
Working as part of our Retail team in Hemel Hempstead for 16 or 20 hours a week, you will be a vital part of the store`s success.
We want every store visit to be exceptional for our customers, so you`ll work closely with members of the public to understand their needs and advise them on high-value purchases.
Ready to skip the snooze button and get stuck in? Here`s a taste of what you`ll be doing day-to-day
- Making our customers feel at home through exceptional service. At Dreams, this means listening to customer`s needs and guiding them, asking the right questions at the right time to find the perfect fit.
- Being on hand every step of the way whilst customers browse in store, from greeting at the door to getting to know them and their sleep preferences.
- Becoming a Sleepmatch Master, using our market-leading sleep technology to help customers choose the right mattress just for them. Sleepmatch is our bit of wizardry that makes the bed buying process simple and you`ll love it!
- Helping to make the store look its absolute best, from general housekeeping and cleaning to updating displays.
The Person
This is the type of person we`re dreaming of:
- People-first: You will have an engaging and positive personality, plus a natural ability to bond with customers.
- Communicator: Using your excellent communications skills, you`ll be able to build rapport and establish great relationships with customers and colleagues.
- Motivated: Whilst no previous sales experience is necessary, you will need to have the determination and motivation to work towards KPIs and sales targets.
- Team player: Every dreamer plays a role in making our stores an enjoyable place to work, where each member of the team feels included and respected.
- Willing to learn: A great night`s sleep is personal, so natural curiosity and willingness to learn will make you an excellent Bed Expert.
- Flexible: You`ll need to be able to commit to working 16 or 20 hours per week. Our stores are awake 7 days a week, so this role will involve working weekends and bank holidays. On these busy days, you`ll have the opportunity earn even more commission!
About Dreams
About us:
At Dreams, we know your bed is the best place in the whole world. But for the hours between precious sleep, we`d like to make work a special place to be too. We`re the UK`s most loved bed retailer, so it`s important our people feel the love as well.
Together we`ve been making bedtimes better since 1985, with no signs of hitting the snooze button. We`re owned by the world`s largest bedding provider, Tempur Sealy, and sell 14,000 mattresses, bases and headboards every single week. Now that`s a lot of Zzzs.
With over 200 stores nationwide, you`ll join our team of sleep-savvy Bed Experts in a fun and friendly environment where every dreamer makes a difference. So if you`re bonkers about bed, silly for siestas and keen on your kip, Dreams could be the perfect place for you.
Dreams. Love your job.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
🛏️ Highlight any retail or customer service experience at the top of your CV as Dreams values exceptional customer interaction skills
💰 Emphasise experience with commission-based sales or achieving targets, as this role includes uncapped commission opportunities
🎯 Mention any experience with high-value purchases or consultative selling, as you'll be advising on significant mattress investments
🤝 Showcase your ability to build customer relationships and rapport, as this is central to the Sleepmatch consultation process
⏰ Demonstrate flexibility with part-time hours (16-20 per week) and weekend availability in retail environments
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Built customer rapport leading to 15% above-target commission earnings through consultative selling approach with high-value purchases averaging £800
- •Mastered product demonstration techniques for sleep technology, converting 85% of Sleepmatch consultations into confirmed mattress sales
- •Maintained store presentation standards across 200+ product displays whilst achieving 98% customer satisfaction scores during peak trading periods
Free to copy — tailoring requires a 30-sec CV upload.
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Letter preview — tailored to Dreams Ltd
Dear Hiring Manager,
Dreams' innovative approach to sleep consultancy through Sleepmatch technology represents exactly the customer-focused retail environment I want to join. With strong communication skills and natural curiosity about helping customers make important purchase decisions, I'm excited to become a Bed Expert in your Hemel Hempstead store.
My background in customer service has prepared me to build rapport with customers and guide them through significant purchases. I thrive in commission-based environments where dedication to customer needs directly translates to personal success.
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Interview questions
10 questions generated from this advert.
Technical
- ›How would you approach learning the Sleepmatch technology system?
- ›What methods would you use to understand different mattress types and sleep preferences?
- ›How do you stay organised when tracking multiple KPIs and sales targets?
- ›Describe your experience with point-of-sale systems or retail technology
- ›How would you maintain product knowledge across Dreams' mattress range?
Behavioural
- ›Tell me about a time you helped a customer make a significant purchase decision
- ›Describe a situation where you exceeded sales targets or KPIs
- ›Give an example of how you've built rapport with a difficult customer
- ›Tell me about a time you worked effectively as part of a retail team
- ›Describe how you've adapted to learning new products or systems quickly
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you helped a customer make a significant purchase decision
Describe a situation where you exceeded sales targets or KPIs