Retail Sales Assistant
Job description
Original text imported from Reed
The Role
In your dream role, you`ll receive:
- Competitive salary: £15,000 achievable on target earnings
- Commission: Our uncapped commission scheme recognises the hard work and dedication of our superstar dreamers, with extra special peak incentives.
- Discounts: Amazing colleague discount on Dreams products, plus hundreds of brands including restaurants, holidays, and shopping.
- Buy-in schemes: You`ll have the opportunity to buy extra holiday, private healthcare, or savings and loans.
- Learning and development: Our comprehensive induction gives you the best possible start to your career with us, Whether it`s a bitesize course on our Beducation learning platform or face-to-face training from our L&D team, there are heaps of ways to keep your skills sharp at Dreams, with progression opportunities as your experience grows.
- Wellbeing: We partner with the Retail Trust to offer a full wellness hub, including a 24-hour helpline, out of hours GP services and access to counselling.
- New in 2024 - enhanced maternity & paternity pay
Working as part of our Retail team in Dumfries for 20 hours a week, you will be a vital part of the store`s success.
We want every store visit to be exceptional for our customers, so you`ll work closely with members of the public to understand their needs and advise them on high-value purchases.
Ready to skip the snooze button and get stuck in? Here`s a taste of what you`ll be doing day-to-day
- Making our customers feel at home through exceptional service. At Dreams, this means listening to customer`s needs and guiding them, asking the right questions at the right time to find the perfect fit.
- Being on hand every step of the way whilst customers browse in store, from greeting at the door to getting to know them and their sleep preferences.
- Becoming a Sleepmatch Master, using our market-leading sleep technology to help customers choose the right mattress just for them. Sleepmatch is our bit of wizardry that makes the bed buying process simple and you`ll love it!
- Helping to make the store look its absolute best, from general housekeeping and cleaning to updating displays.
The Person
This is the type of person we`re dreaming of:
- People-first: You will have an engaging and positive personality, plus a natural ability to bond with customers.
- Communicator: Using your excellent communications skills, you`ll be able to build rapport and establish great relationships with customers and colleagues.
- Motivated: Whilst no previous sales experience is necessary, you will need to have the determination and motivation to work towards KPIs and sales targets.
- Team player: Every dreamer plays a role in making our stores an enjoyable place to work, where each member of the team feels included and respected.
- Willing to learn: A great night`s sleep is personal, so natural curiosity and willingness to learn will make you an excellent Bed Expert.
- Flexible: You`ll need to be able to commit to working 20 hours per week. Our stores are awake 7 days a week, so this role will involve working weekends and bank holidays. On these busy days, you`ll have the opportunity earn even more commission!
About Dreams
About us:
At Dreams, we know your bed is the best place in the whole world. But for the hours between precious sleep, we`d like to make work a special place to be too. We`re the UK`s most loved bed retailer, so it`s important our people feel the love as well.
Together we`ve been making bedtimes better since 1985, with no signs of hitting the snooze button. We`re owned by the world`s largest bedding provider, Tempur Sealy, and sell 14,000 mattresses, bases and headboards every single week. Now that`s a lot of Zzzs.
With over 200 stores nationwide, you`ll join our team of sleep-savvy Bed Experts in a fun and friendly environment where every dreamer makes a difference. So if you`re bonkers about bed, silly for siestas and keen on your kip, Dreams could be the perfect place for you.
Dreams. Love your job.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your customer service experience prominently as Dreams emphasises 'people-first' approach and exceptional service
📊 Quantify any sales achievements: 'Exceeded monthly targets by 15%' or 'Achieved £2,500 weekly sales average'
🛏️ Research Dreams' Sleepmatch technology before applying to show genuine interest in their unique selling proposition
🎯 Emphasise your ability to work towards KPIs and sales targets, even if from non-retail backgrounds like hospitality or call centres
🤝 Mention experience building rapport with customers during high-value purchases or consultative selling situations
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Achieved 115% of monthly sales targets through consultative selling approach, generating £18,500 in mattress sales over 12 weeks
- •Mastered Sleepmatch sleep technology within 2 weeks, successfully matching 95% of customers to their ideal mattress specifications
- •Built customer relationships resulting in 23% repeat business rate and £2,100 average transaction value through personalised sleep consultations
Free to copy — tailoring requires a 30-sec CV upload.
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Letter preview — tailored to Dreams Ltd
Dear Hiring Manager,
Dreams Ltd's innovative Sleepmatch technology and commitment to exceptional customer service make this Retail Sales Assistant position exactly the opportunity I've been seeking. My natural ability to build rapport with customers and enthusiasm for learning new technologies align perfectly with your requirements for a people-first communicator who can master sleep consultancy.
My background in customer-facing roles has developed my communication skills and ability to understand customer needs during high-value purchases. I am particularly drawn to the comprehensive training programme and the opportunity to become a certified Bed Expert using cutting-edge sleep technology.
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Interview questions
10 questions generated from this advert.
Technical
- ›How would you use the Sleepmatch technology to help a customer choose the right mattress?
- ›Describe how you would handle a customer who is unsure about a high-value mattress purchase
- ›What questions would you ask to understand a customer's sleep preferences?
- ›How would you maintain store displays and visual merchandising standards?
- ›Explain how you would work towards achieving weekly sales targets
Behavioural
- ›Tell me about a time you provided exceptional customer service
- ›Describe a situation where you had to learn a new technology or system quickly
- ›Give an example of when you worked as part of a team to achieve a common goal
- ›Tell me about a time you had to be flexible with your working arrangements
- ›Describe how you would handle a difficult or dissatisfied customer
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you provided exceptional customer service
Describe a situation where you had to learn a new technology or system quickly