Retail Sales Assistant
Job description
Original text imported from Reed
The Role
In your dream role, you`ll receive:
- Competitive salary: £30,000 achievable on target earnings
- Commission: Our uncapped commission scheme recognises the hard work and dedication of our superstar dreamers, with extra special peak incentives.
- Discounts: Amazing colleague discount on Dreams products, plus hundreds of brands including restaurants, holidays, and shopping.
- Buy-in schemes: You`ll have the opportunity to buy extra holiday, private healthcare, or savings and loans.
- Learning and development: Our comprehensive induction gives you the best possible start to your career with us, Whether it`s a bitesize course on our Beducation learning platform or face-to-face training from our L&D team, there are heaps of ways to keep your skills sharp at Dreams, with progression opportunities as your experience grows.
- Wellbeing: We partner with the Retail Trust to offer a full wellness hub, including a 24-hour helpline, out of hours GP services and access to counselling.
The job:
Working as part of our Retail team in Ipswich, you will be a vital part of the store`s success.
We want every store visit to be exceptional for our customers, so you`ll work closely with members of the public to understand their needs and advise them on high-value purchases.
Ready to skip the snooze button and get stuck in? Here`s a taste of what you`ll be doing day-to-day
- Making our customers feel at home through exceptional service. At Dreams, this means listening to customer`s needs and guiding them, asking the right questions at the right time to find the perfect fit.
- Being on hand every step of the way whilst customers browse in store, from greeting at the door to getting to know them and their sleep preferences.
- Becoming a Sleepmatch Master, using our market-leading sleep technology to help customers choose the right mattress just for them. Sleepmatch is our bit of wizardry that makes the bed buying process simple and you`ll love it!
- Helping to make the store look its absolute best, from general housekeeping and cleaning to updating displays.
The Person
This is the type of person we`re dreaming of:
- People-first: You will have an engaging and positive personality, plus a natural ability to bond with customers.
- Communicator: Using your excellent communications skills, you`ll be able to build rapport and establish great relationships with customers and colleagues.
- Motivated: Whilst no previous sales experience is necessary, you will need to have the determination and motivation to work towards KPIs and sales targets.
- Team player: Every dreamer plays a role in making our stores an enjoyable place to work, where each member of the team feels included and respected.
- Willing to learn: A great night`s sleep is personal, so natural curiosity and willingness to learn will make you an excellent Bed Expert.
- Flexible: You`ll need to be able to commit to working full time (38.5 hours per week). Our stores are awake 7 days a week, so you will be expected to work 5 out of 7 including weekends and bank holidays. On these busy days, you`ll have the opportunity earn even more commission!
About Dreams
About us:
At Dreams, we know your bed is the best place in the whole world. But for the hours between precious sleep, we`d like to make work a special place to be too. We`re the UK`s most loved bed retailer, so it`s important our people feel the love as well.
Together we`ve been making bedtimes better since 1985, with no signs of hitting the snooze button. We`re owned by the world`s largest bedding provider, Tempur Sealy, and sell 14,000 mattresses, bases and headboards every single week. Now that`s a lot of Zzzs.
With over 200 stores nationwide, you`ll join our team of sleep-savvy Bed Experts in a fun and friendly environment where every dreamer makes a difference. So if you`re bonkers about bed, silly for siestas and keen on your kip, Dreams could be the perfect place for you.
Dreams. Love your job.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight any retail or customer service experience at the top of your CV as Dreams values people-first approach and customer engagement
📊 Quantify your sales achievements: 'Achieved 105% of monthly targets for 8 consecutive months' to demonstrate motivation for KPI-driven role
🛏️ Emphasise any experience with technology or product demonstration as Sleepmatch system is central to the role
🎯 Show flexibility with working hours and full-time commitment as Dreams requires 38.5 hours per week across 7-day operations
🤝 Include examples of building customer relationships and trust, particularly for high-value purchases like furniture or appliances
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Built customer relationships resulting in 15% repeat business rate through active listening and personalised product recommendations
- •Achieved 108% of quarterly sales targets for 6 consecutive months while maintaining 95% customer satisfaction scores
- •Mastered new POS technology system within 2 weeks, training 4 colleagues and improving checkout efficiency by 20%
Free to copy — tailoring requires a 30-sec CV upload.
Your cover letter is ready
We've drafted a cover letter for Dreams Ltd. Preview the opening, then unlock the full personalised version.
Letter preview — tailored to Dreams Ltd
Dear Hiring Manager,
Dreams' commitment to exceptional customer service and innovative sleep technology makes this Retail Sales Assistant position exactly the career opportunity I've been seeking. My natural ability to build customer rapport combined with motivation to achieve sales targets aligns perfectly with your people-first approach and KPI-driven environment.
My background in customer-facing roles has developed my communication skills and ability to understand customer needs, particularly when guiding high-value purchase decisions. I'm excited to master the Sleepmatch system and become a certified Bed Expert, helping customers find their perfect sleep solution whilst working towards ambitious sales targets.
Free signup, no card needed. Export to PDF/Word requires a £1.99 trial (14 days).
Interview questions
10 questions generated from this advert.
Technical
- ›How would you approach learning the Sleepmatch sleep technology system?
- ›What methods would you use to understand customer sleep preferences?
- ›How would you demonstrate mattress features to customers effectively?
- ›What questions would you ask to identify the right mattress for a customer?
- ›How would you use technology to enhance the customer buying experience?
Behavioural
- ›Tell me about a time you helped a customer make a high-value purchase decision
- ›Describe a situation where you had to work towards challenging sales targets
- ›Give an example of when you went above and beyond for customer service
- ›Tell me about a time you had to learn a new system or technology quickly
- ›Describe how you would handle a customer who was unsure about making a purchase
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you helped a customer make a high-value purchase decision
Describe a situation where you had to work towards challenging sales targets