Retail Sales Assistant
Job description
Original text imported from Reed
The Role
In your dream role, you`ll receive:
- Competitive salary: £17,000 achievable on target earnings
- Commission: Our uncapped commission scheme recognises the hard work and dedication of our superstar dreamers, with extra special peak incentives.
- Discounts: Amazing colleague discount on Dreams products, plus hundreds of brands including restaurants, holidays, and shopping.
- Buy-in schemes: You`ll have the opportunity to buy extra holiday, private healthcare, or savings and loans.
- Learning and development: Our comprehensive induction gives you the best possible start to your career with us, Whether it`s a bitesize course on our Beducation learning platform or face-to-face training from our L&D team, there are heaps of ways to keep your skills sharp at Dreams, with progression opportunities as your experience grows.
- Wellbeing: We partner with the Retail Trust to offer a full wellness hub, including a 24-hour helpline, out of hours GP services and access to counselling.
- New in 2024 - enhanced maternity & paternity pay
Working as part of our Retail team in Salisbury for 20 hours a week, you will be a vital part of the store`s success.
We want every store visit to be exceptional for our customers, so you`ll work closely with members of the public to understand their needs and advise them on high-value purchases.
Ready to skip the snooze button and get stuck in? Here`s a taste of what you`ll be doing day-to-day
- Making our customers feel at home through exceptional service. At Dreams, this means listening to customer`s needs and guiding them, asking the right questions at the right time to find the perfect fit.
- Being on hand every step of the way whilst customers browse in store, from greeting at the door to getting to know them and their sleep preferences.
- Becoming a Sleepmatch Master, using our market-leading sleep technology to help customers choose the right mattress just for them. Sleepmatch is our bit of wizardry that makes the bed buying process simple and you`ll love it!
- Helping to make the store look its absolute best, from general housekeeping and cleaning to updating displays.
The Person
This is the type of person we`re dreaming of:
- People-first: You will have an engaging and positive personality, plus a natural ability to bond with customers.
- Communicator: Using your excellent communications skills, you`ll be able to build rapport and establish great relationships with customers and colleagues.
- Motivated: Whilst no previous sales experience is necessary, you will need to have the determination and motivation to work towards KPIs and sales targets.
- Team player: Every dreamer plays a role in making our stores an enjoyable place to work, where each member of the team feels included and respected.
- Willing to learn: A great night`s sleep is personal, so natural curiosity and willingness to learn will make you an excellent Bed Expert.
- Flexible: You`ll need to be able to commit to working 20 hours per week. Our stores are awake 7 days a week, so this role will involve working weekends and bank holidays. On these busy days, you`ll have the opportunity earn even more commission!
About Dreams
About us:
At Dreams, we know your bed is the best place in the whole world. But for the hours between precious sleep, we`d like to make work a special place to be too. We`re the UK`s most loved bed retailer, so it`s important our people feel the love as well.
Together we`ve been making bedtimes better since 1985, with no signs of hitting the snooze button. We`re owned by the world`s largest bedding provider, Tempur Sealy, and sell 14,000 mattresses, bases and headboards every single week. Now that`s a lot of Zzzs.
With over 200 stores nationwide, you`ll join our team of sleep-savvy Bed Experts in a fun and friendly environment where every dreamer makes a difference. So if you`re bonkers about bed, silly for siestas and keen on your kip, Dreams could be the perfect place for you.
Dreams. Love your job.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your customer service experience prominently as Dreams emphasises 'people-first' approach and exceptional customer service
💰 Mention any commission or target-driven sales experience since the role offers uncapped commission with KPI targets
🛏️ Research Dreams' Sleepmatch technology beforehand and mention interest in sleep consultation or product demonstration experience
📊 Quantify your retail achievements: 'Exceeded monthly targets by 15%' or 'Maintained 95% customer satisfaction scores'
🕐 Emphasise your flexibility with part-time hours (20 hours/week) and weekend availability for retail schedules
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Achieved 110% of monthly sales targets through consultative selling approach, building customer relationships that resulted in £2,400 average transaction values
- •Mastered product demonstration techniques for 15+ mattress types, using sleep preference assessment to match customers with optimal comfort solutions
- •Maintained 98% customer satisfaction scores while working flexible 20-hour schedules across peak weekend trading periods
Free to copy — tailoring requires a 30-sec CV upload.
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Letter preview — tailored to Dreams Ltd
Dear Hiring Manager,
Dreams' innovative approach to sleep retail through Sleepmatch technology immediately caught my attention, particularly the opportunity to combine customer service excellence with cutting-edge sleep consultation tools. My natural ability to build rapport with customers and enthusiasm for learning new technologies make me an ideal fit for your Salisbury Retail Sales Assistant position.
My background in customer-focused roles has developed my communication skills and ability to understand individual needs, which aligns perfectly with Dreams' people-first approach to helping customers find their perfect sleep solution.
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Interview questions
10 questions generated from this advert.
Technical
- ›How would you approach learning to use the Sleepmatch sleep technology system?
- ›Describe how you would assess a customer's sleep preferences and needs
- ›What methods would you use to achieve KPIs and sales targets in retail?
- ›How would you maintain product knowledge about different mattress types and features?
- ›Explain how you would handle the commission-based aspect of this sales role
Behavioural
- ›Tell me about a time you provided exceptional customer service
- ›Describe a situation where you had to work as part of a team to achieve a goal
- ›Give an example of when you had to learn something completely new quickly
- ›Tell me about a time you dealt with a difficult customer and how you resolved it
- ›Describe how you stay motivated when working towards targets or goals
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you provided exceptional customer service
Describe how you stay motivated when working towards targets or goals