Retail Sales Assistant
Job description
Original text imported from Reed
The Role
In your dream role, you`ll receive:
- Competitive salary: £30,000 achievable on target earnings
- Commission: Our uncapped commission scheme recognises the hard work and dedication of our superstar dreamers, with extra special peak incentives.
- Discounts: Amazing colleague discount on Dreams products, plus hundreds of brands including restaurants, holidays, and shopping.
- Buy-in schemes: You`ll have the opportunity to buy extra holiday, private healthcare, or savings and loans.
- Learning and development: Our comprehensive induction gives you the best possible start to your career with us, Whether it`s a bitesize course on our Beducation learning platform or face-to-face training from our L&D team, there are heaps of ways to keep your skills sharp at Dreams, with progression opportunities as your experience grows.
- Wellbeing: We partner with the Retail Trust to offer a full wellness hub, including a 24-hour helpline, out of hours GP services and access to counselling.
The job:
Working as part of our Retail team in Abbotsinch, on a temporary 12 month contract to cover Maternity leave you will be a vital part of the store`s success.
We want every store visit to be exceptional for our customers, so you`ll work closely with members of the public to understand their needs and advise them on high-value purchases.
Ready to skip the snooze button and get stuck in? Here`s a taste of what you`ll be doing day-to-day
- Making our customers feel at home through exceptional service. At Dreams, this means listening to customer`s needs and guiding them, asking the right questions at the right time to find the perfect fit.
- Being on hand every step of the way whilst customers browse in store, from greeting at the door to getting to know them and their sleep preferences.
- Becoming a Sleepmatch Master, using our market-leading sleep technology to help customers choose the right mattress just for them. Sleepmatch is our bit of wizardry that makes the bed buying process simple and you`ll love it!
- Helping to make the store look its absolute best, from general housekeeping and cleaning to updating displays.
The Person
This is the type of person we`re dreaming of:
- People-first: You will have an engaging and positive personality, plus a natural ability to bond with customers.
- Communicator: Using your excellent communications skills, you`ll be able to build rapport and establish great relationships with customers and colleagues.
- Motivated: Whilst no previous sales experience is necessary, you will need to have the determination and motivation to work towards KPIs and sales targets.
- Team player: Every dreamer plays a role in making our stores an enjoyable place to work, where each member of the team feels included and respected.
- Willing to learn: A great night`s sleep is personal, so natural curiosity and willingness to learn will make you an excellent Bed Expert.
- Flexible: You`ll need to be able to commit to working full time (38.5 hours per week). Our stores are awake 7 days a week, so you will be expected to work 5 out of 7 including weekends and bank holidays. On these busy days, you`ll have the opportunity earn even more commission!
About Dreams
About us:
At Dreams, we know your bed is the best place in the whole world. But for the hours between precious sleep, we`d like to make work a special place to be too. We`re the UK`s most loved bed retailer, so it`s important our people feel the love as well.
Together we`ve been making bedtimes better since 1985, with no signs of hitting the snooze button. We`re owned by the world`s largest bedding provider, Tempur Sealy, and sell 14,000 mattresses, bases and headboards every single week. Now that`s a lot of Zzzs.
With over 200 stores nationwide, you`ll join our team of sleep-savvy Bed Experts in a fun and friendly environment where every dreamer makes a difference. So if you`re bonkers about bed, silly for siestas and keen on your kip, Dreams could be the perfect place for you.
Dreams. Love your job.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your customer service experience at the top of your CV as Dreams emphasises making customers 'feel at home'
📊 Quantify your sales achievements: 'Exceeded monthly targets by 15% through consultative selling'
🛏️ Mention any retail or furniture/homeware experience as this directly relates to Dreams' sleep product focus
🎯 Emphasise your ability to work with technology as Sleepmatch is a key selling tool they'll train you on
🤝 Show examples of building customer relationships as the role involves getting to know sleep preferences and guiding purchases
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Achieved 118% of monthly sales targets through consultative customer service approach, building rapport to understand individual sleep needs
- •Guided 45+ customers monthly through high-value purchase decisions, using active listening to match products to specific requirements
- •Maintained visual merchandising standards across 200sqm retail space, updating displays weekly to showcase seasonal product ranges
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Letter preview — tailored to Dreams Ltd
Dear Hiring Manager,
Dreams' innovative Sleepmatch technology and customer-first approach to sleep solutions makes this Retail Sales Assistant position exactly the career direction I want to pursue. My natural communication skills and motivation to achieve sales targets align perfectly with your uncapped commission structure and KPI-focused environment.
My background in customer service has prepared me to build rapport with customers and guide them through high-value purchase decisions, which I understand is central to the Dreams experience.
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Interview questions
10 questions generated from this advert.
Technical
- ›How would you approach learning to use the Sleepmatch sleep technology system?
- ›Describe how you would demonstrate product features to help customers make high-value purchases
- ›How would you use technology to track and achieve your sales KPIs?
- ›What methods would you use to stay updated on Dreams' product range and features?
- ›How would you handle the commission tracking and sales reporting systems?
Behavioural
- ›Tell me about a time you helped a customer with a significant purchase decision
- ›Describe a situation where you exceeded sales targets or KPIs
- ›Give an example of when you worked as part of a team to achieve a common goal
- ›Tell me about a time you had to learn something new quickly in a work environment
- ›Describe how you would handle a customer who was unsure about making a high-value purchase
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you helped a customer with a significant purchase decision
Describe a situation where you exceeded sales targets or KPIs