PR & External Affairs Lead
Job description
Original text imported from Reed
The PR & External Affairs Lead will drive impactful communication strategies within the not-for-profit sector, ensuring the organisation's voice is clearly heard and positively represented. Based in Merseyside, this role requires a strong understanding of public relations and external stakeholder engagement.
Client Details
This is a well-established organisation within the not-for-profit industry, dedicated to delivering meaningful services to the community. As a medium-sized organisation, it offers a collaborative environment and a focus on making a tangible difference.
Description
The key responsibilities for the PR & External Affairs Lead will include:
- Develop and implement comprehensive PR and external affairs strategies to enhance the organisation's reputation.
- Build and maintain strong relationships with key external stakeholders, including media outlets and community partners.
- Manage the organisation's media presence, ensuring alignment with strategic goals and brand values.
- Act as a spokesperson for the organisation when required, providing clear and consistent messaging.
- Monitor and evaluate the effectiveness of PR campaigns and adjust strategies to optimise impact.
- Oversee the creation of press releases, statements, and other external communications materials.
- Provide expert advice to internal teams on external communication matters and crisis management.
- Ensure all communications align with the organisation's mission and values within the not-for-profit sector.
Profile
A successful PR & External Affairs Lead should have:
* Previous experience in public relations, communications, or external affairs.
* Exposure to working in sectors facing into local authorities, and combined authorities is highly advantageous.
* Strong knowledge of media relations and stakeholder engagement strategies.
* Excellent verbal and written communication skills, with the ability to craft compelling messages.
* Proven ability to manage multiple projects and deadlines effectively.
* A proactive approach to identifying opportunities for positive organisational representation.
* A degree or equivalent qualification in communications, marketing, or a related field.
Job Offer
On offer for the successful PR Manager & External Affairs Lead:
- Competitive salary ranging from £50,000 to £55,000 per annum.
- Hybrid working arrangement with two days on-site in Merseyside.
- Opportunity to work in a purpose-driven not-for-profit organisation.
- A supportive and inclusive workplace culture.
- Chance to directly contribute to positive community impact.
If you're ready to take the next step in your career as a PR & External Affairs Lead within the not-for-profit industry, apply now to join this rewarding and impactful role.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your not-for-profit sector experience at the top of your CV as this role specifically requires understanding of community-focused organisations
📊 Quantify your PR results: 'Increased media coverage by 45% through strategic stakeholder engagement'
🏛️ Emphasise any local authority or combined authority experience as the advert mentions this is highly advantageous
🎯 Showcase crisis management examples as this is specifically mentioned as part of providing expert advice to internal teams
🤝 Demonstrate spokesperson experience with concrete examples of representing organisations publicly
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Developed comprehensive PR strategy for regional not-for-profit, increasing media coverage by 65% and securing partnerships with 8 local authorities
- •Managed crisis communications during service disruption, maintaining 89% stakeholder confidence through proactive media relations and transparent messaging
- •Created and distributed 24 press releases annually, generating £180k equivalent media value and positioning organisation as sector thought leader
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Dear Hiring Manager,
Your PR & External Affairs Lead position at this Merseyside-based not-for-profit organisation represents exactly the purpose-driven communications role I've been seeking. My background in public relations and stakeholder engagement, particularly with local authorities, aligns perfectly with your requirements for someone who can build meaningful community partnerships while driving impactful communication strategies.
My background in developing comprehensive PR strategies and managing external stakeholder relationships has equipped me with the skills to enhance organisational reputation whilst ensuring consistent messaging across all channels. I have particular experience in crisis management and acting as a spokesperson, which I understand are key requirements for this role.
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Interview questions
10 questions generated from this advert.
Technical
- ›How would you develop a comprehensive PR strategy for a not-for-profit organisation?
- ›What tools and methods do you use to monitor and evaluate PR campaign effectiveness?
- ›How do you approach building relationships with local authorities and combined authorities?
- ›What's your process for creating compelling press releases and external communications?
- ›How would you manage our organisation's media presence across different channels?
Behavioural
- ›Tell me about a time you had to manage a crisis communication situation
- ›Describe a challenging stakeholder relationship you had to build and maintain
- ›Give an example of when you had to act as a spokesperson under pressure
- ›Tell me about a PR campaign you managed that didn't go as planned and how you adapted
- ›Describe a time when you had to balance multiple urgent communication projects with tight deadlines
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you had to manage a crisis communication situation
Describe a challenging stakeholder relationship you had to build and maintain