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⚡ Source: ReedRef: 56869595

Key Account Manager (Grocery)

Hays Specialist Recruitment Limited·London·Posted 4 days ago
💰 £40-48k/year
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Job description

Original text imported from Reed

*Amazing client of ours - we have 3 x very happy candidates already working here!*

Our client, an incredibly successful Health & Wellness business whom have, in the last 5 years, developed a refreshing, tasty gummy solution to help boost vitamin levels in their client base, are looking to recruit an FMCG industry-experienced, personable Key Account Manager to join their growing team. Working in an incredibly swanky Central London office, with the autonomy to manage your own diary when meeting with clients, this is an incredible opportunity for the right candidate!
Our client boast 16 FTE (in a wider office of 35-40 FTE), and are already stocked in huge Retailers including Tesco, Asda and Holland & Barrett. Whilst continuing to develop new business with larger Retailers and smaller Wholesale accounts, they are actively seeking the perfect candidate to support the relationship with 2/3 of their largest clients and own smaller accounts, ensuring both continued satisfaction and account growth. In a nutshell, your responsibilities will include:

- Supporting the strategic relationships with key accounts, driving sales growth and brand loyalty
- Acting as the primary point of contact for both large and small accounts, ensuring exceptional service and support
- Creating and executing account plans that align with overall business objectives and sales targets
- Identifying growth opportunities within existing accounts, and developing strategies to capitalise on them
- Negotiating joint business plans, pricing, and promotional agreements to maximise profitability and market share
- Collaborating with cross-functional teams to ensure the successful execution of account plans
- Monitoring market trends and competitor activities to inform account strategies
- Providing insights to senior management on market dynamics and customer needs
- Tracking account performance metrics and preparing regular reports on sales results and forecasts
- Utilising data to refine strategies and improve overall account performance
- Working closely with marketing, product development, and supply chain teams to ensure alignment and support for account initiatives
- Participating in product launches and promotional campaigns to drive account engagement
- Acting as a champion for customer needs within the business, advocating for solutions that enhance their experience

In order to be considered for this position, it is ESSENTIAL that you have the following:

- Experience of managing/growing UK Grocery accounts
- Experience of conducting regular business reviews with external clients
- Strong negotiation skills
- Ability to align account strategies with business objectives
- Fun, sociable personality
- Results-driven mindset, with experience of exceeding sales targets

In addition to a very competitive basic salary, our client are also offering a 15% bonus, paid in 3 x instalments over the calendar year. The bonus is more than achievable, and has been paid out in full for each of the last 3 years!

Our client are looking to move very quickly on this, so any interested candidate(s) are urged to apply at their earliest convenience!

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

SpeedCV AI

Key skills

AI-extracted from the job advert

Must-have skills
UK Grocery account managementFMCG experienceBusiness review facilitationClient negotiationAccount growth experience
Nice-to-have
Health & Wellness sector knowledgeSupplement category experienceJoint business planningPromotional campaign management
Soft skills
NegotiationCommunicationRelationship buildingStrategic thinkingResults-drivenCollaborationAutonomyCustomer advocacy
SpeedCV AI

Application advice

5 AI-generated recommendations to maximise your chances.

1

⭐ Highlight your UK Grocery account management experience prominently as this is explicitly essential for the role

2

📊 Quantify your account growth achievements: 'Grew Tesco account by 23% YoY, securing 15 new SKUs'

3

🤝 Emphasise your business review experience with major retailers like Tesco, Asda or similar grocery chains

4

🎯 Showcase negotiation wins with specific examples of promotional agreements or pricing negotiations

5

🌐 Demonstrate FMCG sector knowledge, particularly in Health & Wellness or supplement categories

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Suggested CV bullets

3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.

How to tailor your CV

Add these 3 bullets under your most recent experience:

  • Grew 3 major grocery accounts by 28% YoY through strategic business reviews and joint promotional planning with Tesco, Sainsbury's and Morrisons
  • Negotiated £2.1M promotional agreements across 8 FMCG categories, securing 45% increase in shelf space allocation within 6 months
  • Conducted quarterly business reviews with 12 key grocery buyers, identifying growth opportunities that delivered £850K additional revenue

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Letter preview — tailored to Hays Specialist Recruitment Limited

Dear Hiring Manager,

Your Key Account Manager position perfectly aligns with my FMCG background and proven track record in UK Grocery account management. Having successfully managed relationships with major retailers and consistently exceeded sales targets through strategic business reviews and negotiation, I am excited about the opportunity to drive growth for your Health & Wellness brand's partnerships with Tesco, Asda and Holland & Barrett.

My background in managing key grocery accounts has equipped me with the skills to develop joint business plans, execute promotional agreements, and identify growth opportunities within existing partnerships. I have particular experience in conducting regular business reviews with external clients and collaborating with cross-functional teams to ensure successful account plan execution.

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SpeedCV AI

Interview questions

10 questions generated from this advert.

Technical

  • How do you approach developing joint business plans with major grocery retailers?
  • What metrics do you use to track account performance and growth?
  • How do you conduct effective business reviews with grocery buyers?
  • Describe your experience with promotional planning in the FMCG sector
  • How do you analyse competitor activities to inform account strategies?

Behavioural

  • Tell me about a time you exceeded sales targets with a key grocery account
  • Describe a challenging negotiation with a major retailer and how you handled it
  • Give an example of how you identified and capitalised on a growth opportunity
  • Tell me about a time you had to advocate for a customer's needs internally
  • Describe how you've collaborated with cross-functional teams to support account objectives
SpeedCV AINEW

STAR answer examples

Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.

1Question

Tell me about a time you exceeded sales targets with a key grocery account

When managing the Sainsbury's account for a snack food brand, I was tasked with achieving 15% growth but the account had been flat for 18 months. I analysed their category performance data and identified that our premium range was underperforming in their London stores. I developed a targeted promotional strategy focusing on these locations, negotiating end-of-aisle displays and digital advertising support. I also arranged joint customer research sessions to understand shopping patterns better. The result was a 31% increase in sales over 9 months, exceeding the target by 16% and establishing a framework for future growth initiatives across their estate.
2Question

Describe a challenging negotiation with a major retailer and how you handled it

Tesco wanted to reduce our shelf space by 25% to accommodate a new competitor, which would have cost us £400K annually. Rather than accepting the reduction, I prepared a comprehensive business case showing our category performance, customer loyalty scores, and profit contribution. I proposed a counter-offer involving a joint promotional calendar and exclusive product variants for Tesco. During the 3-hour negotiation, I remained focused on mutual value creation rather than defending our position. The outcome was maintaining 90% of our original space plus securing a 6-month exclusive launch window for our new product line, ultimately increasing our annual value to Tesco by £180K.

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