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⚡ Source: ReedRef: 56802129

Account Executive

Liquidline·Ipswich, Suffolk·Posted 1 week ago
💰 28-34k GBP/year👑 Executive
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Job description

Original text imported from Reed

Liquidline is the fastest-growing commercial coffee solutions provider in the UK and Ireland—not that we’re bragging! Our customers are companies that take pride in offering quality refreshments to their employees and clients. Our success is built on outstanding customer service, hard work, and a strong team culture. We believe in delivering WOW experiences to both our customers and our valued employees. We are proud to be Great Place to Work certified, a testament to our dedication to fostering a culture of support, growth and development, as well as promoting well-being, and winning together. With our core company values—passion, thoughtfulness, responsiveness, innovation, and smart working—at the very heart of our business, we are committed to cultivating an environment that inspires excellence.

We are looking for a dynamic Account Development Executive to provide our customers with ‘wow experiences’ by understanding our customers needs, growing their account and ensuring they are getting the most out of us as their supplier. The key purpose of this role is to support the growth and retention of consumables revenue across the customer lifecycle, while delivering a positive and professional customer experience. The role is responsible for proactively engaging customers to maximise consumable sales, increase product penetration, prevent downtrading, and re-engage customers who have stopped ordering. While a high standard of customer interaction is expected, the primary focus of the role is commercial performance and revenue growth.

The Role - Account Development

  • Conduct post-installation follow-up calls to ensure customer satisfaction, review stock levels, and promote appropriate consumables and subscription options.
  • Re-engage customers who have reduced or stopped ordering by identifying issues, restoring value, and driving renewed spend.
  • Analyse and recover accounts with declining usage, implementing solutions to grow consumables revenue.
  • Proactively expand product adoption by identifying gaps in customer purchasing and promoting relevant consumable and ancillary lines.
  • Support customers in using the online ordering portal, ensuring smooth repeat and subscription purchasing.
  • Collaborate with Regional Sales Teams and BDMs to align on opportunities and ensure all sites have the correct consumables setup.
  • Deliver structured lifecycle calls to drive increased spend, product penetration and long-term account value.
  • Manage and grow Bronze, Silver and Gold accounts, ensuring consistent engagement and revenue development.
  • Review excluded accounts, investigate lost equipment, and identify opportunities to reintroduce or optimise consumables usage.
  • Work closely with BDMs to protect and grow consumables margins and support wider commercial initiatives, including marketing campaigns and product launches.
  • Provide general support to BDMs and Regional Sales Teams, including reporting, documentation updates, quotes, agreements and consumables insights.

What You Will Need in the role of Account Development

  • A minimum of 2 years’ experience of working within a customer facing B2B role.
  • Excellent communication skills, in particular an effective telephone manner that forges positive relationships with customers.
  • High level of customer service; active listener.
  • Confident in negotiation, using proven techniques to reach a win-win situation.
  • Flexible and adaptable to help out the team.
  • High level of accuracy and attention to detail.
  • Accountable for their responsibilities, requiring minimal supervision to fulfil a varied role to a high standard.
  • Positive 'can do' attitude.
  • Responsive, with a 'service-driven' approach to deliver the 'wow' factor.
  • IT proficient, with a good understanding of Microsoft Office and Outlook as well as CMS systems.

What You Will Learn & What Liquidline Can Offer You

Being a part of Liquidline is more than just a job - it's a chance to grow, develop and thrive! We are deeply invested in the success of our team and our comprehensive benefits package is designed to support, and reward our employees. The package includes, but is not limited too:

  • 25 Days Annual Leave + Bank Holidays: Extra time off to rest and recharge.
  • Long Service Annual Leave Entitlement & Buy/Sell Scheme: More flexibility for your time off needs.
  • Candidate Referral Program: Help grow our team and earn rewards
  • Company Bonus Scheme: Celebrate success with us.
  • Enhanced Sick Pay: Supporting you when you need it most
  • Enhanced Parental Leave: Comprehensive support for your family journey
  • Salary Sacrifice Pension Scheme: Save for your future with ease.
  • Life Assurance & Income Protection (UK Only): Peace of mind for you.
  • HSF Health Plan: Access affordable healthcare.
  • YuLife Wellbeing Platform: One stop shop for wellbeing, rewards and support.
  • Employee Assistance Programme: Mental health support, virtual GP services and more.
  • Menopause Support via Stella App: Tailored support for this stage of life.
  • Lunch on Liquidline & Bi-Annual Conferences: Enjoy lunch on Liquidline, and Bi Annual company conferences.

Liquidline is a fast-growing, family owned business that has expanded from 92 to over 300 employees since 2020. With ambitious plans for the next five years, there's never been a better time to join us! Our dynamic and innovative environment offers endless opportunities for personal and professional growth.

We are proud to be an Equal Opportunities Employer, treating everyone with fairness, respect and appreciation. At Liquidline, we embrace diversity and value the unique experiences and perspectives of every individual. Together, we are always Winning Together!

SpeedCV AI

Key skills

AI-extracted from the job advert

Must-have skills
B2B Account ManagementCustomer RetentionRevenue GrowthCommercial Sales Experience
Nice-to-have
Consumables SalesSubscription Model ExperienceCRM SoftwareCommercial Coffee Industry Knowledge
Soft skills
Customer Service ExcellenceProactive CommunicationCommercial AcumenProblem SolvingCollaborationAnalytical ThinkingRelationship Building
SpeedCV AI

Application advice

5 AI-generated recommendations to maximise your chances.

1

⭐ Highlight your B2B account management experience prominently as Liquidline specifically seeks someone to manage Bronze, Silver and Gold customer accounts

2

📊 Quantify your consumables or subscription sales results: "Increased recurring revenue by 35% through proactive customer engagement"

3

🌐 Emphasise any experience with online ordering systems or customer portals as this role involves supporting portal usage

4

🎯 Showcase customer retention achievements as the role focuses heavily on re-engaging customers who have stopped ordering

5

🤝 Demonstrate collaboration skills with sales teams since you'll work closely with BDMs and Regional Sales Teams

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Suggested CV bullets

3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.

How to tailor your CV

Add these 3 bullets under your most recent experience:

  • Re-engaged 45 dormant B2B accounts through targeted outreach campaigns, recovering £125,000 in annual recurring revenue within 8 months
  • Increased consumables penetration across 180 customer accounts by 28% through proactive lifecycle calls and product gap analysis
  • Collaborated with 6 regional sales teams to optimise customer portal adoption, achieving 85% online ordering uptake across managed accounts

Free to copy — tailoring requires a 30-sec CV upload.

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We've drafted a cover letter for Liquidline. Preview the opening, then unlock the full personalised version.

Letter preview — tailored to Liquidline

Dear Hiring Manager,

Liquidline's position as the UK's fastest-growing commercial coffee solutions provider aligns perfectly with my passion for B2B account development and customer retention strategies. Your focus on delivering 'wow experiences' while driving consumables revenue growth matches my proven track record in account management and commercial performance.

My background in B2B sales and customer lifecycle management has equipped me with the skills to proactively engage customers, recover declining accounts, and maximise product penetration across diverse client portfolios.

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SpeedCV AI

Interview questions

10 questions generated from this advert.

Technical

  • How would you use CRM data to identify customers at risk of reducing their consumables orders?
  • Describe your experience with online ordering portals and subscription management systems
  • How do you analyse account performance to identify upselling opportunities?
  • What methods would you use to track and report on consumables revenue growth?
  • How would you approach setting up automated follow-up sequences for post-installation customers?

Behavioural

  • Tell me about a time you successfully re-engaged a customer who had stopped purchasing from you
  • Describe a situation where you had to collaborate with multiple sales teams to achieve a common goal
  • Give an example of how you've grown revenue from an existing account through product expansion
  • Tell me about a time you had to recover a declining account and turn it around
  • Describe how you've handled a situation where a customer was dissatisfied with their service experience
SpeedCV AINEW

STAR answer examples

Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.

1Question

Tell me about a time you successfully re-engaged a customer who had stopped purchasing from you

Situation: A key manufacturing client worth £18,000 annually had stopped ordering consumables for 3 months after a service issue. Task: I needed to understand their concerns and restore the relationship while recovering lost revenue. Action: I scheduled a face-to-face meeting, listened to their frustrations about delayed deliveries, and proposed a dedicated account review process with guaranteed 48-hour response times. I also offered a 15% discount on their next quarter's orders as goodwill. Result: The client resumed ordering within 2 weeks, and their annual spend increased to £22,000 due to expanded product lines we discussed during the recovery process.
2Question

Describe how you've handled a situation where a customer was dissatisfied with their service experience

Situation: A hospitality client complained that their coffee machine consumables were frequently out of stock, affecting their customer service during peak hours. Task: I needed to resolve their supply chain issues while maintaining the relationship and preventing churn. Action: I analysed their usage patterns over 6 months, identified peak consumption periods, and set up an automated reordering system with 20% buffer stock. I also established weekly check-in calls during the first month to monitor improvements. Result: Stock-outs reduced by 95%, customer satisfaction scores improved from 6.2 to 8.8, and they expanded to 3 additional locations within the year, increasing their account value by £31,000.

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