Digital Marketing Executive

Digital Marketing Executive – Healthcare

Location: Havant, Portsmouth (office based role)

Hours: Monday - Friday 08:00am-4:30pm (37.5 hour week)
Salary & Benefits: £30,000–£35,000 + company performance related bonus, 23 days holiday (+ statutory), free breakfast & lunch.

Are you a commercially minded digital marketer who gets a buzz from generating high-quality leads, not vanity metrics? Do you enjoy building smart, well-timed campaigns that genuinely support sales and make a real-world impact?

If this sounds like you, a fast-growing healthcare specialist is looking for a Digital Marketing Executive to play a pivotal role in its next phase of growth.

This high-growth healthcare business is recognised as an expert in its sector, working closely with the NHS, care homes, hospices and community care providers. With strong ethical values, a purpose-led mission, and ambitious growth plans, the organisation combines clinical excellence with a genuinely collaborative, family-friendly culture. Every campaign ultimately supports better outcomes for patients and care residents, making this marketing role both commercially rewarding and deeply meaningful.

This is a hands-on, commercially focused digital marketing role where lead generation is the priority. Working closely with the Marketing Manager and sales team, you’ll plan and deliver targeted, multi-channel campaigns across clearly defined healthcare sectors, each with very different audiences and buying journeys.

You’ll own campaign execution end-to-end, from segmentation and content through to automation, reporting and optimisation.

• Plan, execute and optimise multi-channel B2B marketing campaigns focused on high-quality lead generation.
• Own and manage the marketing campaign calendar aligned to sales priorities.
• Build and optimise workflows, lead nurturing journeys and automation within HubSpot.
• Develop targeted, sector-specific content across email, social media, blogs and newsletters.
• Manage and grow social media presence, reporting on performance and engagement monthly.
• Maintain and improve website content, UX, conversion rates and SEO in collaboration with external partners.
• Support the planning and delivery of webinars, virtual events and trade shows, including pre- and post-event campaigns.
• Track performance using HubSpot, GA4 and dashboards, clearly demonstrating marketing’s contribution to pipeline and revenue.

Requirements

• Proven experience in a B2B digital marketing/demand generation role.
• Strong HubSpot capability across Marketing and Sales Hub (campaigns, CRM, automation, reporting).
• Commercially driven with a clear understanding of how marketing supports sales conversion.
• Confident creating targeted campaigns for defined audiences rather than mass-market activity.
• Highly organised, detail-focused and comfortable working closely with sales teams.
• Healthcare experience is beneficial but not essential, mindset and approach matter most

Benefits

• Impact & Purpose – Your work directly supports better patient care across the UK.

• Growth – Join a business scaling rapidly, with clear opportunities to develop as the team grows.
• Autonomy – Real ownership of campaigns, tools and performance.
• Culture – Supportive, collaborative, and down-to-earth with strong work/life balance.
• Package – Competitive salary, bonus, free on-site parking, and a fully stocked kitchen for breakfast and lunch.

Interested in a role where your marketing genuinely matters?
Apply now or get in touch for a confidential conversation about this opportunity and how it could fit your career goals.

IND25