Marketing Manager
Job description
Original text imported from Reed
Due to growth, we are seeking a capable and motivated generalist Marketing Manager, with strong experience in digital marketing and event management, to support the ambitious growth plans of our Randd business.
This role has the potential to broaden out to support the broader Tax Division over time and will initially focus full time on Randd to support business growth from an R&D advisor to an integrated incentives partner, through a joined-up marketing and sales strategy and plans.
Role Overview
K3 Capital Group is seeking an experienced and hands-on B2B Marketing Manager to accelerate direct marketing activity. You will be responsible for developing and executing the marketing strategy across the full marketing mix.
The successful candidate will be one which thrives in a fast-moving environment and can demonstrate turning strong strategic thinking into measurable results. You’ll lead our marketing efforts across multiple online and offline channels, with a strong focus on meeting lead generation targets in order to drive organic growth.
Proven experience leveraging enterprise marketing CRM platforms, preferably Salesforce, to design, execute, and optimise data-driven campaigns, manage customer journeys, and align marketing activities with sales pipelines and revenue goals.
The ideal candidate will have a background in professional services, with experience in tax or accounting desirable. The candidate should demonstrate an ability to translate technical or specialist knowledge into compelling marketing content that drives engagement and growth.
The Role:
-
Define & execute B2B marketing strategies to support the overall business objectives
-
Plan and execute the marketing strategy through engaging PR and marketing campaigns across various channels including email marketing, direct mail, social media, digital and thought leadership, including events
-
Monitor and analyse campaign performance metrics, track ROI and provide regular reports to senior management
-
Collaborate with the Group marketing team to leverage centralised specialist resources to produce engaging marketing campaigns
-
Stay updated on industry trends and best practices
-
Work closely with the sales and business development teams to align marketing efforts with sales objectives and support lead conversion and pipeline growth
Desirable Skills:
-
At least 5 years’ experience in a marketing management position within a B2B environment
-
Proven experience working in a fast paced, professional services environment where initiative and proactivity is valued
-
Excellent communication and interpersonal skills and with experience of communicating to board level executives
-
Proficiency in a range of marketing tools and systems
-
Possess strong analytical, creative and problem-solving abilities
-
Have experience of working in an environment where a data driven approach has been key to success
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your Salesforce CRM experience prominently as the advert specifically mentions this as essential for campaign management
📊 Quantify your lead generation results: 'Generated 150+ qualified leads monthly, achieving 25% conversion rate'
🎯 Emphasise your professional services background, particularly any tax or accounting sector experience
🌐 Showcase your B2B marketing expertise with specific examples of multi-channel campaigns
🤝 Demonstrate your ability to work with sales teams and align marketing with revenue goals
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Implemented Salesforce Marketing Cloud for professional services firm, generating 180+ qualified leads monthly and achieving 28% conversion rate
- •Developed integrated B2B marketing strategy across 5 digital channels, increasing pipeline value by £2.4M within 12 months
- •Led marketing campaigns for tax advisory services, translating complex technical content into client-facing materials that drove 35% increase in engagement
Free to copy — tailoring requires a 30-sec CV upload.
Your cover letter is ready
We've drafted a cover letter for K3 Advisory Group. Preview the opening, then unlock the full personalised version.
Letter preview — tailored to K3 Advisory Group
Dear Hiring Manager,
K3 Advisory Group's expansion from R&D advisor to integrated incentives partner presents exactly the strategic marketing challenge I thrive on. With proven experience in Salesforce CRM implementation and B2B lead generation within professional services, I am well-positioned to drive your ambitious growth plans through data-driven marketing campaigns.
My background in developing multi-channel marketing strategies for complex professional services aligns perfectly with your requirement to translate technical R&D knowledge into compelling content that drives engagement and measurable results.
Free signup, no card needed. Export to PDF/Word requires a £1.99 trial (14 days).
Interview questions
10 questions generated from this advert.
Technical
- ›How would you set up lead scoring in Salesforce to prioritise R&D prospects?
- ›What metrics would you track to measure the success of a B2B email marketing campaign?
- ›How do you approach marketing automation for complex professional services?
- ›What tools would you use to analyse campaign ROI and performance?
- ›How would you integrate social media marketing with CRM data?
Behavioural
- ›Tell me about a time you had to translate complex technical information into compelling marketing content
- ›Describe a situation where you had to align marketing strategy with sales objectives
- ›Give an example of how you've used data to improve marketing campaign performance
- ›Tell me about a challenging marketing project you managed in a fast-paced environment
- ›Describe how you've collaborated with senior executives to develop marketing strategy
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you had to translate complex technical information into compelling marketing content
Describe a situation where you had to align marketing strategy with sales objectives