Digital Marketing Executive
Job description
Original text imported from Reed
A leading law firm is looking for a Digital Marketing Executive to join its Marketing & Business Development team.
This is a hands-on role supporting digital marketing activity across email campaigns, website content, analytics, reporting and social media. The role will play an important part in delivering integrated marketing campaigns, improving digital measurement, and ensuring marketing activity is aligned with wider business priorities.
Key Responsibilities
- Deliver digital reporting and dashboards using GA4 and other analytics tools
- Build and send email campaigns using a marketing automation platform
- Manage and update website content via a CMS
- Support SEO optimisation across website content
- Assist with social media publishing and paid promotion
- Work with marketing, BD and CRM teams to improve campaign tracking and reporting
About You
- 3+ years’ experience in a digital marketing role, ideally in B2B or professional services
- Experience with email marketing platforms and CMS systems
- Strong knowledge of GA4 and digital analytics
- Understanding of SEO and digital content optimisation
- Strong attention to detail and ability to manage multiple priorities
This is a great opportunity to join a collaborative marketing team and further develop your expertise in digital marketing, analytics and marketing technology within a professional services environment.
At Norfolk Capsey, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let us know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.
ABOUT NORFOLK CAPSEY
Norfolk Capsey is a professional services marketing & business development recruitment specialist. For over twenty five years we've been connecting talent with many leading professional services firms in the UK & internationally. Access our website for the latest vacancies and follow our LinkedIn page for vacancies & market updates.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your GA4 expertise prominently in your CV's skills section, as the advert mentions this twice and it is clearly a core requirement for the role.
📊 Quantify your digital marketing achievements: instead of "Managed email campaigns", write "Executed 24 email campaigns achieving 28% average open rate" or "Improved website organic traffic by 45% through SEO optimisation".
🌐 List specific marketing automation platforms and CMS systems you have used (e.g. HubSpot, Marketo, WordPress, Drupal) to demonstrate hands-on technical competency.
🎯 Emphasise your experience in B2B or professional services marketing if you have it, as the advert specifically values this sector knowledge.
🤝 Include examples of cross-functional collaboration with marketing, business development and CRM teams to show you can work effectively across departments in a professional services environment.
Interview questions
10 questions generated from this advert.
Technical
- ›Walk us through how you have used GA4 to identify and report on key marketing metrics. What insights have you drawn from the data, and how did you action them?
- ›Describe your experience with email marketing automation platforms. How have you segmented audiences and optimised campaign performance?
- ›Tell us about a website content optimisation project you have led. What SEO techniques did you apply, and what were the results?
- ›What CMS systems have you worked with, and how have you managed content updates to ensure consistency and accuracy across a website?
- ›How have you tracked and reported on integrated marketing campaign performance across multiple channels? What tools or processes did you use?
Behavioural
- ›Describe a time when you had to manage multiple marketing priorities simultaneously. How did you prioritise your workload and ensure nothing was missed?
- ›Tell us about a situation where you collaborated with teams outside marketing (such as business development or CRM). How did you ensure alignment and achieve the desired outcome?
- ›Give an example of when your attention to detail made a significant difference to a marketing campaign or project.
- ›Describe your experience working within a professional services or B2B environment. What did you learn about the sector, and how did that shape your marketing approach?
- ›Tell us about a time when you identified an issue with campaign tracking or reporting. How did you investigate the problem and implement a solution?