Demand Generation Specialist
Job description
Original text imported from Reed
Lead Generation - GTM specialist - Growth Marketing
Hybrid - Bristol (3+ days per week in the office, 2 remote)
£65,000 to £70,000 base salary + benefits + discretionary bonus
You will combine marketing technology, CRM data, targeted campaigns and strong content to generate high-quality marketing qualified leads (MQLs) and support sales opportunities through the pipeline.
The role reports into senior leadership and works closely with sales and customer success teams
Skills & Experience
- Strong experience with HubSpot Marketing Hub
- Demonstrated ability using AI tools, marketing automation, integrations and campaign tracking
- Experience with SEO, landing pages, analytics and marketing dashboards
- Strategically aware but fundamentally hands-on and execution-focused
- Can work with complex B2B markets or longer sales cycles
- Experience working in professional services or subscription-based product
If you’re a data-driven B2B, GTM professional who enjoys building campaigns, optimising systems and driving measurable growth, we’d love to hear from you.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your HubSpot Marketing Hub expertise prominently as this is explicitly mentioned as a key requirement
📊 Quantify your MQL generation results: "Generated 450 MQLs monthly, improving sales pipeline by 35%"
🤖 Showcase specific AI marketing tools you've used for campaign optimisation and automation
🎯 Emphasise your B2B experience with complex sales cycles or professional services background
🔗 Detail your marketing technology stack integration experience beyond HubSpot
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Implemented HubSpot Marketing Hub automation workflows generating 380 MQLs monthly, increasing sales pipeline value by 42% within 6 months
- •Optimised 12 B2B landing pages using AI-powered testing tools, achieving 28% conversion rate improvement and £180k additional pipeline value
- •Integrated HubSpot with Salesforce and 5 marketing tools, reducing lead processing time from 48 hours to 2 hours while improving data accuracy by 35%
Free to copy — tailoring requires a 30-sec CV upload.
Your cover letter is ready
We've drafted a cover letter for Moxie and Mettle Limited. Preview the opening, then unlock the full personalised version.
Letter preview — tailored to Moxie and Mettle Limited
Dear Hiring Manager,
Moxie and Mettle Limited's focus on data-driven B2B growth through HubSpot Marketing Hub and AI-powered campaign optimisation aligns perfectly with my demand generation expertise. My experience in marketing automation and MQL generation, combined with hands-on execution skills, makes me an ideal candidate for this Demand Generation Specialist role.
My background in B2B marketing automation and CRM integration has consistently delivered measurable results in lead quality and pipeline acceleration. I have successfully managed complex campaigns across professional services sectors, utilising advanced analytics and marketing technology stacks to optimise conversion rates and support sales teams through longer sales cycles.
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Interview questions
10 questions generated from this advert.
Technical
- ›How would you set up lead scoring in HubSpot Marketing Hub for a B2B SaaS company?
- ›Walk me through your process for optimising landing page conversion rates
- ›What AI tools have you used for marketing automation and how did they impact performance?
- ›How do you integrate HubSpot with other marketing tools in a tech stack?
- ›Describe your approach to setting up campaign tracking and attribution models
Behavioural
- ›Tell me about a time you had to improve underperforming MQL generation
- ›Describe a situation where you had to work closely with sales to optimise the lead handoff process
- ›Give an example of how you've used data to influence marketing strategy decisions
- ›Tell me about a complex B2B campaign you managed from start to finish
- ›Describe a time when you had to balance strategic planning with hands-on execution
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you had to improve underperforming MQL generation
Describe a situation where you had to work closely with sales to optimise the lead handoff process