Marketing Executive
Job description
Original text imported from Reed
The Marketing Executive will be joining a global organisation, based within their modern UK headquarters. The company pride themselves on maximising the latest technology, knowledge and business approach to deliver a first-class customer experience.
The successful Marketing Executive will be rewarded with 23 days holidays plus Bank Holidays; contributory pension scheme; private medical insurance; benefits platform; subsidised staff canteen; free on-site parking.
Main Responsibilities
· Ensure the product range is leveraging the brand value it requires in the UK, is consistent across campaigns and the branding look and feel is aligned with global expectations and exciting to customers.
- Design and implement services within the product range to increase sales and customer satisfaction/retention.
- Work with the management team, and key stakeholders to develop customer focused, innovative, integrated marketing communication plans and campaigns.
- Support future product portfolio arrangements and manage brand positioning for specific products and services.
· Manage communication agencies, printers and media, and work closely with Product Manager and Marketing Manager to deliver business objectives.
- Compose communication briefings for product launches and product life cycle campaigns; review concepts, proofread copy, check artwork in the different phases of the development process - including marketing literature, POS, promotions and advertisements
- Manage, develop and deliver advertising campaigns in line with commercial plan, ensuring the campaigns enhance brand reputation.
- Support with all digital media launches and developments in line with the commercial plan.
- Maintain awareness of customer behaviour and identify opportunities for new and improved marketing activities. Work closely with colleagues, teams and external agencies to maintain and improve the organisations reputation.
- Brief marketing agencies and quality control their output as necessary.
- Analyse return on investment and the effectiveness of marketing campaigns, comparing against plans and competitors' activity. Measure effectiveness of marketing activities and make recommendations for improvements.
- Manage multiple campaigns across diverse channels and ensure they are delivered on time and within budget.
Essential Experience
· Minimum of 5 years marketing experience in a business-to-business environment
· Experience in digital marketing including social media, website development/management, online advertising and SEO
· Experience of advertising and PR
· Customer orientated, results driven, creative problem solver, makes things happen with sense of urgency
· Must be able to demonstrate excellent communication and organisational skills, creative thinking and have a good eye for detail
KEYWORDS: marketing, B2B, campaigns, product, digital marketing, social media, SEO
Unfortunately, due to time restrictions we cannot respond to every applicant, in the event that we haven’t contacted you within 48 hours please take it you have not been successful for this particular role, but your details will be kept on file and considered for all future vacancies.
We are an equal opportunities agency and welcome applicants from all backgrounds.
We are acting on behalf of the client as an Employment Agency in relation to this vacancy.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your B2B marketing experience prominently as this is explicitly mentioned as essential with 5+ years required
📊 Quantify your campaign results: 'Managed 12 product launches increasing sales by 28%'
🌐 Emphasise your digital marketing expertise including social media, SEO and website management as these are core requirements
🎯 Showcase your agency management experience as you'll be managing communication agencies, printers and media
🤝 Demonstrate your cross-functional collaboration skills as you'll work closely with Product Managers and Marketing Managers
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Delivered 8 integrated B2B marketing campaigns generating £2.4M in new business whilst managing relationships with 4 external agencies
- •Implemented SEO strategy across 15 product pages resulting in 45% increase in organic traffic and 28% improvement in lead generation
- •Managed multi-channel advertising campaigns with £180k budget, achieving 3.2x ROI through targeted social media and digital marketing initiatives
Free to copy — tailoring requires a 30-sec CV upload.
Your cover letter is ready
We've drafted a cover letter for The Business Connection Group. Preview the opening, then unlock the full personalised version.
Letter preview — tailored to The Business Connection Group
Dear Hiring Manager,
The Business Connection Group's focus on leveraging technology to deliver first-class customer experiences aligns perfectly with my B2B marketing expertise and digital marketing skills. With extensive experience in SEO, social media management and integrated campaign development, I am well-positioned to drive brand value across your UK product range.
My background in managing multi-channel marketing campaigns and working with external agencies has equipped me to deliver measurable results whilst maintaining brand consistency across global markets.
Free signup, no card needed. Export to PDF/Word requires a £1.99 trial (14 days).
Interview questions
10 questions generated from this advert.
Technical
- ›How do you approach SEO strategy for B2B product launches?
- ›What digital marketing tools do you use to measure campaign ROI?
- ›How do you manage multiple marketing campaigns across different channels?
- ›What's your process for briefing and managing external marketing agencies?
- ›How do you ensure brand consistency across global marketing campaigns?
Behavioural
- ›Tell me about a time you had to deliver a marketing campaign under tight deadlines
- ›Describe a situation where you had to solve a creative problem for a B2B client
- ›Give an example of how you've improved customer satisfaction through marketing initiatives
- ›Tell me about a time you had to manage conflicting priorities across multiple campaigns
- ›Describe how you've worked with cross-functional teams to achieve business objectives
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you had to deliver a marketing campaign under tight deadlines
Describe how you've worked with cross-functional teams to achieve business objectives