Business Development Manager
Job description
Original text imported from Reed
We have an amazing role available for a major client - this one's a big deal!
Business Development Manager
Warrington area
Permanent, Full Time
- Salary: 45-55k per annum
- £4.8k car allowance
- Uncapped commission
- 25 days holiday
Please note: Applicants must be authorised to work in the UK
Our client is an expanding digital communications company based in Warrington.
They are looking for a Business Development Manager to help drive the next chapter of their growth.
This is not an account management role. This is not a "maintain and renew" gig. This is a proper hunter role for someone who gets a buzz from finding, winning, and closing new business.
The short version: You'll own a revenue target across LED, commercial AV, and digital signage. You'll sell into verticals like retail, transport, corporate, hospitality, and healthcare.
You'll have the backing of a large group company behind you and a genuine cross-sell engine across multiple business units.
What they need from you:
- 3+ years in B2B field sales (AV, LED, digital signage or similar tech)
- A track record you can put numbers against
- Confidence in front of C-suite decision makers
- Energy, curiosity, and a serious work ethic
What you get:
- Competitive base (45k - 55k) + uncapped commission + £4.8k car allowance
- A seat at the table during a major brand integration
- Warrington HQ with UK-wide client travel
- Permanent, full-time role
If you feel this role is for you, apply now!
How to apply for the role:
If you have the skills and experience required for this position, click “apply” today and check your inbox for an email providing more information on how to complete your application and provide any other supporting documents.
You must be authorised to work in the UK. No agencies, please.
Other suitable skills and experience: Business Development Manager, Area Sales Manager, Regional Sales Manager, Territory Sales Manager, Field Sales Manager, Sales Development Manager, Commercial Manager, Account Manager, External Sales Manager, Distribution Sales Manager, Business Development Executive, Sales Executive
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your B2B field sales experience prominently as they specifically need 3+ years in AV, LED or digital signage sales
📊 Quantify your sales achievements: 'Exceeded revenue targets by 127%, generating £2.3M in new business across 18 months'
🎯 Emphasise your hunter mentality and new business focus as they stress this is NOT account management
🌐 Showcase experience selling to their target verticals: retail, transport, corporate, hospitality, healthcare
🤝 Demonstrate C-suite engagement skills as you'll be presenting to senior decision makers
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Generated £1.8M in new LED and digital signage revenue across 12 months, exceeding territory target by 134% through strategic C-suite engagement
- •Developed 47 new commercial AV accounts across retail and healthcare verticals, achieving 89% win rate on qualified opportunities
- •Built territory from zero to £2.1M annual run-rate in 18 months, establishing partnerships with 23 corporate decision makers
Free to copy — tailoring requires a 30-sec CV upload.
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Letter preview — tailored to Flat Fee Recruiter
Dear Hiring Manager,
Flat Fee Recruiter's Business Development Manager role perfectly aligns with my hunter sales mentality and proven track record in B2B field sales across LED and commercial AV solutions. My experience selling digital signage to C-suite decision makers across retail and corporate verticals matches exactly what you're seeking.
My background in territory development and revenue generation has consistently delivered results above target, particularly in technology sales environments where curiosity and technical understanding drive success.
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Interview questions
10 questions generated from this advert.
Technical
- ›What's your experience selling LED and commercial AV solutions?
- ›How do you approach selling digital signage to different industry verticals?
- ›What AV technology trends are you seeing in the market?
- ›How would you cross-sell across multiple business units?
- ›What's your process for qualifying LED and AV opportunities?
Behavioural
- ›Tell me about a time you exceeded a challenging revenue target
- ›Describe a situation where you had to win over a sceptical C-suite executive
- ›Give an example of how you've built a territory from scratch
- ›Tell me about a complex sale you closed against strong competition
- ›Describe a time when your curiosity led to uncovering a new business opportunity
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you exceeded a challenging revenue target
Describe a situation where you had to win over a sceptical C-suite executive
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