Conference and Events - Business Development Manager
Job description
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Job Title: Conference and Events - Business Development Manager
Location: Birmingham
Salary: £38,784 - £41,064 per annum - SS6
Job type: Permanent, Full-time
UCB is an equal opportunities employer. We are TEF rated Silver, with a Good Ofsted rating.
The Role:
At University College Birmingham, we are entering an exciting phase of growth and are looking to further expand our commercial opportunities. Our dedicated conference facility, located at the top of Baskerville House, offers a unique venue in the heart of the city. In addition, with over £200 million invested across our campus in recent years, we boast world-class facilities available for hire, from planes to an award-winning restaurant, we truly have it all.
We are now seeking a confident and engaging Business Development Manager who will be instrumental to our sales growth, enhancing our brand and delivering our strategy.
Key responsibilities:
- Identify and pursue new business by proactively selling the University's extensive facilities and services
- Develop and maintain and strong pipeline of leads, through networking, referrals and social channels
- Expand the commercial sales opportunities by generating new business leads and identifying new revenue opportunities
- Extensive networking across the Midlands to establish and grow relationships with key commercial enterprises, particularly key organisations in Birmingham and surrounding areas
- Identify and promote alternative uses for the University's facilities to generate commercial income which complements academic use
- Collaborate with the Marketing team to develop promotional materials, including website, social media, e-selling to reflect our diverse range of facilities
- Support the Head of Commercial Sales with account management, enquiries, bookings and show arounds
- Responsible for delivering the KPIs associated with the Conference and Events Strategy
Benefits:
- Generous allocation of annual leave
- 29 days' paid leave per year
- 12 Bank Holidays & Concessionary Days
- Excellent Local Government Pension Scheme
- Employer Contributions - 20.9%
- Subsidised private healthcare provided by Aviva including a Digital GP Service.
- Employee Assistance Programme inclusive of counselling services, financial wellbeing support and bereavement support
- Annual health MOTs with our Registered Nurse
- Excellent staff development opportunities including professional qualification sponsorship.
- A variety of salary sacrifice schemes including technology home and cycle.
- Heavily subsidised on-site car parking in central Birmingham
- Hybrid working opportunities.
- Free on-site gym membership
Extra Information:
All applicants for employment at the University will be expected to demonstrate an understanding of the principles of Safeguarding and the PREVENT agenda in the context of further and higher education.
Closing Date - Wednesday 6 May 2026.
Interview Date - Wednesday 27 May 2026.
Please click APPLY to be redirected to our website to complete an application form.
Candidates with the relevant experience or job titles of; Sales Development, Sales Assistant, Sales Administrator, Sales Development Representative, Business Development Representative, Business Development, New Business, Account Management, Account Manager, Sales Account Manager, CRM Systems, B2B Sales, Sales Associate, B2B, Sales Development, B2B Sales Executive, Direct Sales, BDM, Internal Sales Person, New Business Executive, Key Sales, Sales Specialist may also be considered for this role.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your conference and events sales experience prominently as UCB specifically seeks expertise in selling educational facilities
📊 Quantify your business development results: 'Generated £180k new revenue through 45 corporate partnerships'
🌐 Emphasise your Midlands networking connections as the role requires extensive regional relationship building
🎯 Showcase facility hire or venue sales experience as UCB offers unique spaces from restaurants to aviation facilities
🤝 Demonstrate collaboration with marketing teams as you'll work closely with UCB's marketing department on promotional materials
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Generated £240k new revenue through proactive networking across West Midlands, securing 18 corporate clients for conference and event bookings
- •Developed comprehensive lead pipeline using CRM systems, converting 35% of prospects into signed contracts worth average £8,500 each
- •Collaborated with marketing team to launch social media campaign targeting Birmingham businesses, resulting in 28% increase in facility hire enquiries
Free to copy — tailoring requires a 30-sec CV upload.
Your cover letter is ready
We've drafted a cover letter for University College Birmingham. Preview the opening, then unlock the full personalised version.
Letter preview — tailored to University College Birmingham
Dear Hiring Manager,
University College Birmingham's ambitious commercial expansion and unique venue portfolio of conference facilities, award-winning restaurants, and aviation training spaces represents exactly the business development challenge I've been seeking. My proven track record in lead generation and pipeline management aligns perfectly with your need to drive revenue growth across the Midlands market.
My background in B2B sales and facility hire has equipped me with the networking skills and commercial acumen necessary to identify new revenue opportunities and build lasting client relationships. I understand the importance of collaboration with marketing teams to develop compelling promotional materials that showcase diverse facility offerings.
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Interview questions
10 questions generated from this advert.
Technical
- ›How do you manage and track your sales pipeline using CRM systems?
- ›What digital marketing channels do you use for lead generation?
- ›How do you measure and report on KPIs for business development?
- ›What experience do you have with social media selling and e-marketing?
- ›How do you use data analytics to identify new revenue opportunities?
Behavioural
- ›Tell me about a time you successfully developed a new business relationship from initial contact to signed contract
- ›Describe a situation where you exceeded your sales targets through proactive networking
- ›How do you handle rejection when pursuing new business opportunities?
- ›Give an example of how you've collaborated with marketing teams to develop promotional materials
- ›Tell me about a challenging client relationship you turned around
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you successfully developed a new business relationship from initial contact to signed contract
Describe a situation where you exceeded your sales targets through proactive networking
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