Assistant Store Manager
Job description
Original text imported from Reed
The Role
In your dream role, you`ll receive:
- Competitive salary: £33,000 on target earnings
- Commission: Our uncapped commission scheme recognises the hard work and dedication of our superstar dreamers, with peak incentives to help you rack up the rewards.
- Discounts: Amazing colleague discount on Dreams products, plus hundreds of brands including restaurants, holidays, and shopping.
- Buy-in schemes: You`ll have the opportunity to buy extra holiday, private healthcare, or savings and loans.
- Progression: No matter where your dreams take you, we`ll support your development with the opportunity to progress, Whether it`s a bitesize course on our Beducation learning platform or face-to-face training from our L&D team, there are heaps of ways to keep your skills sharp at Dreams.
- Wellbeing: We partner with the Retail Trust to offer a full wellness hub, including a 24-hour helpline, out of hours GP services and access to counselling.
- New in 2024 - enhanced maternity & paternity pay
This role is a vital part of the management team in Kettering. You will work closely with the Store Manager to help to drive team engagement and maximise all sales opportunities.
At Dreams, we are passionate about our people, so customers and colleagues are our top priority. With your help and guidance, the store team will make sure every customer finds their perfect bed.
Ready to skip the snooze button and get stuck in? Heres a taste of what you`ll be doing day-to-day
- Assisting with the day-to-day management of the store team to increase sales and ensure the highest level of customer satisfaction.
- Playing a key role in creating a positive environment within your store, ensuring you and the team are regularly involved in business initiatives, sharing best practice and having fun.
- In the Store Manager`s absence, you will proactively lead the team to achieve set goals, expectations and targets through effective coaching and training.
- Motivating and inspiring all of our valued dreamers.
- Walking the floor regularly, ensuring store standards are consistently high so every customer has an exceptional experience.
The Person
This is the type of person we`re dreaming of:
- Experience: You`ll be able to demonstrate previous retail or commercial sales experience, preferably with some experience of store and team management.
- Commercially minded: You will be commercially focused and results-driven, with an aptitude for decision making.
- Motivated: You will be highly experienced at working to performance targets, leading by example to identify sales opportunities and achieve results.
- Inspirational: Your strong ability to lead will inspire and motivate your team.
- Communicator: Using your excellent communications skills, you`ll be able to build rapport and establish great relationships with customers and colleagues.
- Customer-focused: Every day, you`ll live our mission by putting our customers at the heart of everything you do.
About Dreams
About us:
At Dreams, we know your bed is the best place in the whole world. But for the hours between precious sleep, we`d like to make work a special place to be too. We`re the UK`s most loved bed retailer, so it`s important our people feel the love as well.
Together we`ve been making bedtimes better since 1985, with no signs of hitting the snooze button. We`re owned by the world`s largest bedding provider, Tempur Sealy, and sell 14,000 mattresses, bases and headboards every single week. Now that`s a lot of Zzzs.
With over 200 stores nationwide, you`ll lead a team of sleep-savvy Bed Experts in a fun and friendly environment where every dreamer makes a difference. So if you`re bonkers about bed, silly for siestas and keen on your kip, Dreams could be the perfect place for you.
Dreams. Love your job.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your retail management experience at the top of your CV as Dreams specifically seeks previous retail or commercial sales experience with team management
📊 Quantify your sales achievements: 'Led team of 8 to exceed quarterly targets by 15%' or 'Achieved £2.1M annual sales revenue'
🎯 Emphasise your coaching abilities as the role involves training team members and leading in the Store Manager's absence
🤝 Showcase customer service excellence with specific examples as Dreams prioritises customer satisfaction
💪 Include any commission-based sales experience as Dreams operates an uncapped commission scheme for high performers
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Led retail team of 12 staff to achieve 118% of quarterly sales targets, generating £450k revenue through effective floor management and customer engagement
- •Implemented coaching programme for 8 sales associates, improving individual performance by average 23% and reducing staff turnover by 35%
- •Maintained store standards across 2,500 sq ft retail space, achieving 96% customer satisfaction scores through consistent visual merchandising and product presentation
Free to copy — tailoring requires a 30-sec CV upload.
Your cover letter is ready
We've drafted a cover letter for Dreams Ltd. Preview the opening, then unlock the full personalised version.
Letter preview — tailored to Dreams Ltd
Dear Hiring Manager,
Dreams Ltd's commitment to putting customers at the heart of everything resonates strongly with my retail management philosophy, which is why I am keen to join your Kettering team as Assistant Store Manager. My background in retail management and commercial sales, combined with proven experience in team leadership and performance target achievement, aligns perfectly with your requirements for this role.
My background in retail operations has equipped me with the skills to drive team engagement, maintain store standards, and maximise sales opportunities through effective coaching and customer-focused service delivery.
Free signup, no card needed. Export to PDF/Word requires a £1.99 trial (14 days).
Interview questions
10 questions generated from this advert.
Technical
- ›How do you track and analyse sales performance metrics in a retail environment?
- ›What methods do you use to maintain consistent store standards and visual merchandising?
- ›How would you implement a new sales process across a team of retail associates?
- ›Describe your experience with retail management systems and reporting tools
- ›How do you approach inventory management and stock control in a furniture retail setting?
Behavioural
- ›Tell me about a time when you had to motivate an underperforming team member
- ›Describe a situation where you had to handle a difficult customer complaint
- ›Give an example of when you exceeded sales targets and how you achieved this
- ›Tell me about a time you had to make a quick decision in the Store Manager's absence
- ›Describe how you would handle a situation where team morale was low during a busy period
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time when you had to motivate an underperforming team member
Describe a situation where you had to handle a difficult customer complaint