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⚡ Source: ReedRef: 56837496

Web & Digital Services Officer

Morgan Spencer·Central London·Posted 4 days ago
🏠 Hybrid💰 37-39k GBP/year
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Job description

Original text imported from Reed

Web & Digital Services Officer
Central London - Hybrid
£39,000 pa

The Client:
Is a membership and regulator for the Veterinary Industry. As a regulator, they set, uphold and advance veterinary standards, who promote, encourage and advance the study and practice of the art and science of veterinary surgery and medicine. All done in the interests of animal health and welfare, and in the wider public interest.

The Role:
Reporting to the Website Manager, you will provide web and digital technical support to the Communications team in the delivery of our online and digital communications activities. The main focus of the role will be to provide technical expertise in the ongoing development and integration of the website and digital communications channels, in analytics and in SEO. You will also take the lead in producing news and marketing emails each month.
We are a busy team undergoing a period of development and change for our website; as such this role has scope for development within our expanding team.

Key responsibilities
  • Work with the Website Manager to ensure the websites are fully operational at all times.
  • Build a strong relationship with our web development agency, translating business needs into clear, actionable requirements.
  • Keep informed of web and mobile UX best practice, proactively suggesting improvements and sharing insight to support better digital decision-making.
  • Work collaboratively across internal teams and with specialist external agencies to design and implement new digital communications tools.
  • Help optimise organic search visibility and on-site search functionality to deliver a seamless, intuitive content-discovery experience.
  • Use website analytics to evaluate performance, produce meaningful reports and recommend improvements based on user insight.
  • Work with the Website Manager and IT department to ensure compliance with accessibility, privacy, data protection and security requirements.
  • Carry out usability testing and UAT to validate changes across the website and digital channels.
  • Support the work of our web content team and departmental web editors, including CMS training.
  • Develop and optimise accessible email newsletters that support engagement and campaign performance across channels.
  • Support other areas of work in the Communications Department, as and when required.

Required skills, knowledge and experience
  • Demonstrable knowledge of HTML, CSS and responsive design.
  • Working knowledge of JavaScript and PHP.
  • A good understanding of UX and UI principles, with the ability to apply these to improve usability, accessibility, and overall user journeys.
  • Experience working effectively with third-party web or digital agencies, including briefing requirements, reviewing and quality-assuring deliverables, and proactively identifying and resolving issues to support successful project delivery.
  • Experience supporting users across departments within a CMS, with an understanding of website structure and content organisation. Drupal experience is highly desirable, with transferable CMS skills welcomed.
  • Strong experience using web analytics and reporting tools — including Google Analytics and Google Tag Manager — to monitor website performance, help maintain accurate tracking, and produce clear, regular reports and dashboards in Looker Studio that support insight-led improvements.
  • HTML email development skills, with experience producing accessible and optimised email templates from provided designs, applying responsive techniques where appropriate and following established best practice.
  • Good time and task management skills, with the ability to manage multiple priorities and meet deadlines in a busy digital environment.
  • Strong written and verbal communication skills, with the ability to explain technical concepts clearly and work collaboratively with a range of stakeholders.

Morgan Spencer – Your Career, Our Expertise
Morgan Spencer is one of London’s leading Executive Secretarial and Business Support recruitment consultancies, connecting high-calibre professionals with outstanding opportunities.

Equal Opportunities
Morgan Spencer is committed to equality, diversity and inclusion and welcomes applications from all suitably qualified candidates.

Confidentiality & GDPR
All applications are handled in strict confidence and in full compliance with UK GDPR. Your information will be used solely for recruitment purposes and will not be shared without your consent.
Morgan Spencer Limited, registered in England & Wales No: 4254114.
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Key skills

AI-extracted from the job advert

Must-have skills
HTMLCSSJavaScriptPHPResponsive designUX/UI principlesThird-party agency managementCMS administration
Nice-to-have
SEO optimisationGoogle AnalyticsEmail marketingAccessibility complianceUAT testing
Soft skills
CollaborationCommunicationProblem-solvingAnalytical thinkingAttention to detailAdaptability
SpeedCV AI

Application advice

5 AI-generated recommendations to maximise your chances.

1

⭐ Highlight your HTML, CSS, JavaScript and PHP skills prominently as these are specifically required technical competencies

2

📊 Quantify your web performance improvements: 'Increased organic search visibility by 45% through SEO optimisation'

3

🌐 Emphasise your CMS training experience as you'll be supporting departmental web editors across the organisation

4

🎯 Showcase your third-party agency management experience as you'll be working closely with their web development agency

5

🤝 Demonstrate your cross-departmental collaboration skills as this role requires working with Communications, IT and content teams

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Suggested CV bullets

3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.

How to tailor your CV

Add these 3 bullets under your most recent experience:

  • Developed responsive website features using HTML, CSS and JavaScript, improving mobile user experience by 35% across 8 departmental microsites
  • Managed third-party web development agency relationships, delivering 12 website updates on time and reducing project delivery costs by £15,000 annually
  • Implemented SEO optimisation strategies and Google Analytics tracking, increasing organic search visibility by 42% and monthly newsletter sign-ups by 28%

Free to copy — tailoring requires a 30-sec CV upload.

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Letter preview — tailored to Morgan Spencer

Dear Hiring Manager,

Morgan Spencer's Web & Digital Services Officer role perfectly aligns with my technical expertise in HTML, CSS, JavaScript and PHP, combined with my experience managing third-party web agencies and optimising user experiences for membership organisations.

My background in web development and digital communications has equipped me with the technical skills and collaborative approach needed to support your veterinary industry regulator's digital transformation. I have successfully managed CMS training programmes, implemented SEO strategies, and developed email marketing campaigns that drive engagement across diverse stakeholder groups.

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SpeedCV AI

Interview questions

10 questions generated from this advert.

Technical

  • How would you approach optimising a website's organic search visibility?
  • Describe your experience with responsive design implementation using CSS
  • How do you ensure accessibility compliance when developing web content?
  • What's your process for conducting UAT testing on website changes?
  • How would you use Google Analytics to identify and resolve user experience issues?

Behavioural

  • Tell me about a time you had to translate complex business requirements for a web development agency
  • Describe a situation where you had to train non-technical users on a CMS
  • How do you handle competing priorities when supporting multiple departments?
  • Give an example of when you proactively identified and resolved a website issue
  • Tell me about a time you had to adapt to significant changes in web technology or processes
SpeedCV AINEW

STAR answer examples

Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.

1Question

Tell me about a time you had to translate complex business requirements for a web development agency

When our membership organisation needed to integrate a new payment system, the business team provided vague requirements about 'seamless member experience'. I scheduled stakeholder interviews with 8 department heads to understand specific user journeys, then created detailed wireframes and user stories. I presented these to our agency partner with clear acceptance criteria, including 'members must complete renewal in under 3 clicks' and 'payment confirmation within 5 seconds'. This structured approach resulted in successful delivery within 6 weeks, with 94% member satisfaction scores and 22% reduction in support tickets related to payments.
2Question

Describe a situation where you had to train non-technical users on a CMS

Our organisation migrated to a new CMS and 15 content editors across 5 departments needed training. I identified that previous training failures were due to generic sessions, so I created role-specific workshops. For the events team, I focused on calendar integration and image galleries. For policy writers, I emphasised document management and version control. I developed quick-reference cards for each role and established monthly drop-in sessions. Within 3 months, content publishing errors decreased by 67% and user confidence surveys showed 89% felt comfortable using the system independently.

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