Marketing Executive
Job description
Original text imported from Reed
Are you an experienced Marketing Assistant and are looking for a varied role with a small marketing team? This role offers the opportunity to work across a broad range of marketing activities, working with multiple B2B companies under one roof. There is a salary of up to £30,000 and a fantastic benefits package
The Role:
This is a key position within the marketing team, responsible for delivering campaigns and initiatives that drive engagement with both existing customers and new business prospects. You will take ownership of a varied workload, with the chance to contribute ideas and influence direction.
Key responsibilities include:
- Planning, developing, and implementing effective marketing campaigns across email, direct mail, social media, PR, web content, video, and sales literature.
- Writing compelling copy for a wide range of marketing collateral.
- Supporting catalogue production including content, descriptions, liaising with external suppliers, and distribution.
- Working closely with sales and account management teams to understand campaign requirements.
- Brief the design team and contribute to creative concepts for marketing communications.
- Ensure quality control and accuracy of all content prior to publication.
- Monitor and report on campaign performance, providing insights and recommendations for improvement.
- Coordinate database maintenance and manage data extraction for campaigns.
- Provide general marketing-related administrative support and assist the team with daily activities.
- Prepare weekly updates for PR and industry news outlets.
Requirements
- Marketing qualification, or qualification in a relevant field.
- Previous experience in a marketing role.
- Competent in all Microsoft Office applications.
- Familiarity with CMS, email marketing platforms, and social media tools is desirable.
- Strong project management and organisational skills.
- A proactive and confident team player who is comfortable contributing ideas and leading discussions.
- Excellent verbal and written communication skills.
- High level of attention to detail and accuracy.
You will be working a 37.5 hour week, pension, cycle to work scheme, healthcare, birthday off and annual bonus and a fantastic working environment!
INDAB
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Emphasise your hands-on experience with email marketing platforms and CMS tools in your Professional Summary, as these are explicitly mentioned as desirable skills and will help you pass ATS screening.
📊 Quantify your campaign achievements: instead of "Managed email campaigns", write "Executed 24 email campaigns across B2B clients, achieving 18% average open rate and generating £45k in pipeline value".
🎯 Highlight your copywriting portfolio with specific examples of marketing collateral you've produced (sales literature, web content, social media copy) to demonstrate the breadth required for this varied role.
🤝 Showcase your cross-functional collaboration by detailing how you've worked with design teams, sales, and account management—this role requires close liaison with multiple departments.
📋 Create a dedicated "Technical Proficiencies" section listing all Microsoft Office applications and any CMS or email marketing platforms you've used (HubSpot, Mailchimp, WordPress, etc.) to ensure visibility to recruiters scanning for these tools.
Interview questions
10 questions generated from this advert.
Technical
- ›Can you walk us through a complete email marketing campaign you've managed, from planning through to performance reporting? What metrics did you track and how did you optimise based on results?
- ›Describe your experience with CMS platforms. Which systems have you used, and how comfortable are you learning a new CMS quickly if required?
- ›Tell us about a time you've created marketing copy for different formats (email, social media, sales literature, web content). How did you adapt your tone and messaging for each channel?
- ›How have you used data extraction and database management in previous marketing roles? What tools or methods have you employed?
- ›Walk us through your experience with social media marketing. Which platforms have you managed, and how did you measure their effectiveness?
Behavioural
- ›This role involves working across multiple B2B companies within one team. How do you manage context-switching between different client campaigns and priorities?
- ›Describe a time when you've had to take ownership of a project with a broad scope. How did you break it down and ensure successful delivery?
- ›Tell us about an occasion when you've contributed ideas that influenced the direction of a marketing campaign or strategy. What was the outcome?
- ›How do you ensure accuracy and quality control when managing multiple pieces of marketing collateral simultaneously? Can you give us an example?
- ›This is a varied role requiring collaboration with sales, account management, and design teams. Describe your experience working in cross-functional teams and how you ensure clear communication.