Senior Marketing Analyst
Job description
Original text imported from Reed
Senior Marketing Analyst
Fully Remote (UK) | Up to £70,000 + equity options + quarterly bonus
This is a great opportunity to join a high-growth, digital-first business where marketing decisions are genuinely data-led. You will shape how performance marketing is measured, reported, and optimised, while working with a modern data stack and a growing central data team.
The Company
They are a fast-scaling, subscription-based consumer marketplace with a strong international presence. Their model is built around a two-sided membership community, and they are investing heavily in data to drive smarter growth decisions. Over the past six months, they have been building a modern data platform from the ground up, introducing tools such as dbt and Databricks. Data is central to their strategy, and marketing analytics is a key area of focus for future growth.
The Role
As a Senior Marketing Analyst, you will sit within the Marketing Analytics function and act as a strategic partner to growth and marketing leaders. You will:
- Work with marketing stakeholders to understand growth questions and translate them into clear analytical projects.
- Analyse channel and campaign performance to inform budget allocation and investment decisions across paid and owned channels.
- Deep dive into the end-to-end customer journey, from initial visit to registration, membership, and purchase.
- Identify behavioural indicators and patterns that predict conversion and retention.
- Develop and refine customer segments to improve targeting across paid media and CRM.
- Support the development of marketing mix modelling (MMM) capabilities.
- Build and maintain dashboards and self-serve tools that bring performance and insights to life for non-technical stakeholders.
- Help improve data foundations and data models that power marketing analytics and reporting.
Your Skills & Experience
You will be a strong fit for this Senior Marketing Analyst position if you have:
- Strong commercial experience using SQL to query and manipulate large datasets.
- Proven experience in marketing analytics, ideally with a focus on paid performance marketing.
- Hands-on experience with data visualisation tools such as Tableau or Looker (or similar BI tools).
- A background working in a marketplace, start-up, or scale-up environment where you have influenced growth or acquisition strategy.
- Experience working across channels such as paid social, paid search, CRM, and/or influencer marketing.
- Confidence working directly with senior stakeholders, communicating complex analysis in a clear, actionable way.
- A proactive, problem-solving mindset and a genuine interest in understanding customer behaviour and the full customer journey.
What They Offer
- Salary in the range of £70,000 - £80,000, depending on experience.
- Equity options plus a quarterly performance bonus structure.
- Fully remote working within the UK, with flexibility and trust.
- The chance to join at a pivotal stage as the data platform and marketing analytics function are being built out.
- Significant scope to influence marketing strategy, measurement frameworks, and advanced analytics capabilities.
- Opportunities to grow your career as they expand their data, analytics, and marketing teams and move further into predictive modelling and advanced analytics.
How to Apply
If you are a Senior Marketing Analyst looking to have a real impact on growth strategy in a modern, data-driven business, please apply with your CV to be considered.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your SQL expertise prominently as this is explicitly mentioned as essential for querying large datasets
📊 Quantify your marketing analytics impact: 'Improved conversion rates by 23% through customer journey optimisation'
🎯 Emphasise marketplace or scale-up experience as they specifically value this background for growth strategy influence
🔧 Showcase your experience with modern data stack tools like dbt and Databricks which they're actively implementing
💼 Demonstrate stakeholder communication skills by describing how you've translated complex analysis into actionable insights for senior leaders
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Built marketing mix modelling framework using SQL and Databricks, enabling £2.4M budget reallocation across paid social and search channels
- •Developed customer segmentation model analysing 150,000+ user journeys, improving CRM targeting conversion rates by 31%
- •Created automated Tableau dashboards for 8 senior stakeholders, reducing manual reporting time by 15 hours weekly while improving campaign optimisation speed
Free to copy — tailoring requires a 30-sec CV upload.
Your cover letter is ready
We've drafted a cover letter for Harnham - Data & Analytics Recruitment. Preview the opening, then unlock the full personalised version.
Letter preview — tailored to Harnham - Data & Analytics Recruitment
Dear Hiring Manager,
Your Senior Marketing Analyst position at this fast-scaling subscription marketplace immediately caught my attention, particularly the opportunity to work with modern data stack tools like dbt and Databricks while shaping marketing mix modelling capabilities. My background in SQL-driven marketing analytics and experience with data visualisation tools like Tableau aligns perfectly with your need for someone who can translate growth questions into actionable analytical projects.
My background in marketplace environments has equipped me with the commercial acumen to analyse end-to-end customer journeys and develop segmentation strategies that drive conversion and retention improvements across paid and owned channels.
Free signup, no card needed. Export to PDF/Word requires a £1.99 trial (14 days).
Interview questions
10 questions generated from this advert.
Technical
- ›How would you approach building a marketing mix model from scratch for a subscription marketplace?
- ›Walk me through how you'd analyse the end-to-end customer journey using SQL and data visualisation tools
- ›How would you set up customer segmentation for a two-sided marketplace to improve targeting?
- ›Describe your experience with dbt and how you'd use it to improve marketing data foundations
- ›How would you measure and optimise performance across multiple paid channels like social, search, and influencer marketing?
Behavioural
- ›Tell me about a time you influenced a major marketing budget allocation decision through your analysis
- ›Describe a situation where you had to communicate complex analytical findings to non-technical senior stakeholders
- ›Give an example of when you identified a key behavioural pattern that significantly improved conversion rates
- ›Tell me about a challenging analytical project where you had to work closely with marketing teams to solve a growth problem
- ›Describe a time when you had to build something from scratch in a fast-paced startup environment
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you influenced a major marketing budget allocation decision through your analysis
Describe a situation where you had to communicate complex analytical findings to non-technical senior stakeholders
Similar jobs
View allLead Marketing Analyst
Harnham - Data & Analytics Recruitment · London
Staff Data Scientist - Paid Marketing
Harnham - Data & Analytics Recruitment · London
Marketing Analyst
Harnham - Data & Analytics Recruitment · London
Product Analyst
Harnham - Data & Analytics Recruitment · London