Lead Marketing Analyst

Lead Marketing Analyst

Location: Fully remote (UK-based)
Salary: Up to £80k + 10% bonus

A long-established, consumer-focused digital business backed by private equity. The company is undergoing a significant transformation under new leadership, with a clear three-pillar growth strategy centred around:

1. Expanding and strengthening its core digital products.

2. Enhancing customer experience to drive engagement and loyalty.

3. Building stronger community connections and marketing reach.

The business is in the process of modernising its approach to data and analytics, with major work underway on evolving its subscription model and diversifying revenue streams.

This is a newly created position within the central Analytics, Data, and Engineering function, designed to add an extra layer of leadership within the marketing analytics space.

You'll take full ownership of the marketing analytics function, line-managing one Senior Analyst, and act as the go-to expert for marketing insight and reporting. You'll work closely with senior stakeholders across marketing, commercial, and product to ensure data-driven decision-making, presenting confidently at executive and board level.

• Leading a small analytics team delivering insights to guide marketing targeting, spend, and impact.

• Owning full-funnel, cross-platform customer analysis (web analytics, attribution partners, CDPs).

• Improving campaign decision-making through attribution, incrementality, and media mix modelling.

• Partnering with Data Science to build predictive models (LTV, churn).

• Owning and refining marketing forecast models for budget and performance planning.

• Using statistical analysis to optimise testing methodologies and outcomes.

• Developing best practice, transparent reporting, and actionable insights.

• Managing stakeholders across the business to improve marketing decisions.

• Building strong cross-functional relationships to promote a data-driven culture.

• Working with Data Engineering to manage data requirements and ensure quality deliverables.

Background

• Ideally from gaming, but open to e-commerce, ad-tech, or subscription/dating apps.

• Must have a strong B2C focus.

Experience

• Proven track record in marketing analytics.

• Comfortable leading and mentoring others.

• Strong stakeholder management and presentation skills.

• Line management experience (desirable but not essential).

Technical Skills

• SQL (essential).

• Power BI / Looker.

• Data visualisation expertise (Snowflake desirable).

• Knowledge of attribution, forecasting, incrementality testing, MMM, LTV/churn modelling (advantageous).

• ~£80k base salary + 10% bonus.

• Private healthcare (including dental).

• 6% pension contribution.

• Life insurance + employee assistance programme.

• Enhanced family leave.

• 25 days holiday + bank holidays (buy/sell option).

• Flexible working hours.

1. 1st stage: Zoom interview with senior marketing leadership.

2. 2nd stage: Take-home task + panel presentation.

3. 3rd stage: Final interview with executive team.