Senior Account Manager - Healthcare
Job description
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Senior Account Manager – Healthcare
Salary: £65,000 + car allowance
Location: Field-based with regular UK travel
Contract: Full-time, permanent
We are looking for an experienced Senior Account Manager to lead and grow a portfolio of strategic Health & Care accounts across the NHS, wider healthcare sector, and associated public sector organisations.
This is a commercially focused role with responsibility for developing senior stakeholder relationships, driving revenue growth, and positioning the organisation as a trusted partner in digital skills, workforce development, professional learning, and accreditation.
Key Responsibilities
- Own and develop a portfolio of NHS, healthcare, and public sector accounts.
- Build and maintain relationships with senior stakeholders including CIOs, CDIOs, CCIOs, Digital Transformation Leads, Workforce Leaders, Learning & Development teams, and Procurement professionals.
- Develop and execute strategic account plans aligned to customer priorities and organisational objectives.
- Drive revenue growth through renewals, account expansion, cross-selling, and new business opportunities.
- Manage complex sales cycles, commercial negotiations, and framework-based procurement opportunities.
- Monitor customer satisfaction, retention, and account performance, identifying and mitigating commercial risks.
- Maintain accurate pipeline management, forecasting, and reporting through CRM systems.
- Represent the organisation at industry events, conferences, and sector forums, building market presence and identifying new opportunities.
- Work collaboratively with internal teams to deliver exceptional customer outcomes and shape future products and services.
About You
Essential Experience
- Significant experience in a Senior Key Account Manager, Strategic Account Manager, or similar in a B2B environment
- Proven success managing and growing high-value accounts within the NHS or wider UK public sector.
- Strong track record of delivering and exceeding revenue targets across complex account portfolios.
- Experience engaging and influencing senior NHS stakeholders, including CIOs, CDIOs, Digital Leaders, Workforce Leads, and Procurement teams.
- Demonstrable experience navigating public sector procurement frameworks and tender processes.
- Ability to manage long and complex sales cycles involving multiple stakeholders and decision-makers.
- Experience developing strategic account plans and delivering measurable account growth.
- Strong commercial, negotiation, and relationship management skills.
- Proficiency with Salesforce or equivalent CRM platforms and Microsoft 365.
Desirable
- Experience within digital skills, workforce development, professional learning, certification, training, or technology sectors.
- Understanding of NHS digital transformation, workforce strategy, and healthcare technology environments.
- Existing network of contacts within NHS trusts, integrated care systems, or related healthcare organisations.
- This is an excellent opportunity for a commercially driven account manager with strong healthcare sector experience to take ownership of a strategically important portfolio and play a key role in the organisation's continued growth.
Interested?
To arrange a confidential conversation with FJWilson Talent before applying, you can email us at resourcingteam [at] fjwilson com
*Please note, we reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your CV as early as possible. Our email address is resourcingteam [at] fjwilson com
Our privacy policy is available on our website.
The services advertised by FJWilson Talent Services are those of a recruitment business.
We encourage applications from all sections of the community. Furthermore, qualifications and/or experience identified are indicative. We will consider applications from candidates who have comparable qualifications and/or experience for role advertised.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Lead your Personal Statement with NHS account management experience — the advert lists CIOs, CDIOs, and Procurement teams as key stakeholders, so name-drop equivalent seniority levels you have engaged.
📊 Quantify your revenue impact explicitly: e.g. 'Grew NHS trust portfolio from £800k to £1.4M ARR across 12 accounts in 18 months' — the advert demands a 'strong track record of exceeding revenue targets'.
🎯 Dedicate a CV bullet to public sector procurement frameworks (e.g. G-Cloud, Crown Commercial Service) since the advert specifically requires 'navigating procurement frameworks and tender processes'.
🌐 Highlight Salesforce CRM proficiency with a concrete usage example (e.g. 'Maintained 95% pipeline accuracy across 40-account portfolio in Salesforce') — the advert lists it as an essential tool.
🤝 Include a brief section or bullet on cross-functional collaboration with product or L&D teams, as the advert explicitly asks candidates to 'shape future products and services' alongside internal teams.
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Grew a portfolio of 14 NHS trust accounts from £1.1M to £1.8M ARR over 24 months by executing strategic account plans aligned to each trust's digital transformation roadmap.
- •Navigated G-Cloud 13 and Crown Commercial Service procurement frameworks to close 6 new public sector contracts worth £620k in a single financial year.
- •Maintained 93% pipeline forecast accuracy across a 40-account portfolio using Salesforce, enabling quarterly revenue reporting within 5% variance for 3 consecutive quarters.
Free to copy — tailoring requires a 30-sec CV upload.
Your cover letter is ready
We've drafted a cover letter for The Guardian. Preview the opening, then unlock the full personalised version.
Letter preview — tailored to The Guardian
Dear Hiring Manager,
The Guardian's Senior Account Manager – Healthcare role sits at the intersection of NHS digital transformation and high-value B2B account growth — precisely where my career has been focused. With a proven track record managing strategic NHS and public sector accounts through complex procurement frameworks, and proficiency in Salesforce CRM for pipeline management and forecasting, I am confident I can deliver measurable impact from day one.
My background in senior B2B account management includes owning multi-stakeholder relationships with CIOs, Workforce Leads, and Procurement teams across NHS trusts and integrated care systems. I have consistently exceeded revenue targets by developing and executing strategic account plans that align to customer priorities, driving renewals, cross-sell opportunities, and new business within framework-based procurement environments.
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Interview questions
10 questions generated from this advert.
Technical
- ›How do you structure a strategic account plan for a large NHS trust, and what metrics do you use to measure its success?
- ›Walk us through how you manage a complex, multi-stakeholder sales cycle within a public sector procurement framework.
- ›How do you use Salesforce to manage pipeline accuracy and produce reliable revenue forecasts?
- ›Describe your experience with framework-based procurement routes such as G-Cloud or Crown Commercial Service tenders.
- ›How do you identify cross-sell and upsell opportunities within an existing NHS or public sector account portfolio?
Behavioural
- ›Tell me about a time you turned around a at-risk NHS or public sector account and prevented churn.
- ›Describe a situation where you had to influence a senior stakeholder — such as a CIO or CDIO — who was initially resistant to your proposal.
- ›Give an example of when you exceeded a revenue target on a complex account. What was your approach?
- ›Tell me about a time you collaborated with internal product or delivery teams to shape a solution that met a client's specific healthcare needs.
- ›Describe a situation where you had to manage competing priorities across a large account portfolio. How did you decide where to focus?
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you turned around an at-risk NHS or public sector account and prevented churn.
Describe a situation where you had to influence a senior stakeholder — such as a CIO or CDIO — who was initially resistant to your proposal.