Retail Sales Assistant
Job description
Original text imported from Reed
The Role
In your dream role, you`ll receive:
- Competitive salary: £23,000 achievable on target earnings
- Commission: Our uncapped commission scheme recognises the hard work and dedication of our superstar dreamers, with extra special peak incentives.
- Discounts: Amazing colleague discount on Dreams products, plus hundreds of brands including restaurants, holidays, and shopping.
- Buy-in schemes: You`ll have the opportunity to buy extra holiday, private healthcare, or savings and loans.
- Learning and development: Our comprehensive induction gives you the best possible start to your career with us, Whether it`s a bitesize course on our Beducation learning platform or face-to-face training from our L&D team, there are heaps of ways to keep your skills sharp at Dreams, with progression opportunities as your experience grows.
- Wellbeing: We partner with the Retail Trust to offer a full wellness hub, including a 24-hour helpline, out of hours GP services and access to counselling.
- New in 2024 - enhanced maternity & paternity pay
Working as part of our Retail team in Broadstairs for 30 hours a week, on a temporary 3 month contract, you will be a vital part of the store`s success.
We want every store visit to be exceptional for our customers, so you`ll work closely with members of the public to understand their needs and advise them on high-value purchases.
Ready to skip the snooze button and get stuck in? Here`s a taste of what you`ll be doing day-to-day
- Making our customers feel at home through exceptional service. At Dreams, this means listening to customer`s needs and guiding them, asking the right questions at the right time to find the perfect fit.
- Being on hand every step of the way whilst customers browse in store, from greeting at the door to getting to know them and their sleep preferences.
- Becoming a Sleepmatch Master, using our market-leading sleep technology to help customers choose the right mattress just for them. Sleepmatch is our bit of wizardry that makes the bed buying process simple and you`ll love it!
- Helping to make the store look its absolute best, from general housekeeping and cleaning to updating displays.
The Person
This is the type of person we`re dreaming of:
- People-first: You will have an engaging and positive personality, plus a natural ability to bond with customers.
- Communicator: Using your excellent communications skills, you`ll be able to build rapport and establish great relationships with customers and colleagues.
- Motivated: Whilst no previous sales experience is necessary, you will need to have the determination and motivation to work towards KPIs and sales targets.
- Team player: Every dreamer plays a role in making our stores an enjoyable place to work, where each member of the team feels included and respected.
- Willing to learn: A great night`s sleep is personal, so natural curiosity and willingness to learn will make you an excellent Bed Expert.
- Flexible: You`ll need to be able to commit to working 30 hours per week. Our stores are awake 7 days a week, so this role will involve working weekends and bank holidays. On these busy days, you`ll have the opportunity earn even more commission!
About Dreams
About us:
At Dreams, we know your bed is the best place in the whole world. But for the hours between precious sleep, we`d like to make work a special place to be too. We`re the UK`s most loved bed retailer, so it`s important our people feel the love as well.
Together we`ve been making bedtimes better since 1985, with no signs of hitting the snooze button. We`re owned by the world`s largest bedding provider, Tempur Sealy, and sell 14,000 mattresses, bases and headboards every single week. Now that`s a lot of Zzzs.
With over 200 stores nationwide, you`ll join our team of sleep-savvy Bed Experts in a fun and friendly environment where every dreamer makes a difference. So if you`re bonkers about bed, silly for siestas and keen on your kip, Dreams could be the perfect place for you.
Dreams. Love your job.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
🛏️ Emphasise any retail or customer service experience at the top of your CV, as Dreams values exceptional customer interaction skills
💰 Highlight experience with commission-based roles or sales targets to show you can thrive in their uncapped commission structure
🎯 Mention any experience with high-value sales or consultative selling, as you'll be advising on significant mattress purchases
📚 Show your willingness to learn new technologies like Sleepmatch by citing examples of quickly mastering new systems or tools
🤝 Demonstrate your people-first approach with specific examples of building customer relationships and working effectively in teams
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Achieved 112% of monthly sales targets through consultative selling approach, building rapport with 40+ customers weekly to understand their specific needs
- •Mastered new POS technology within 2 weeks of implementation, training 3 colleagues and improving transaction processing speed by 25%
- •Maintained visual merchandising standards across 200sqm retail space, updating displays weekly and contributing to 15% increase in footfall conversion
Free to copy — tailoring requires a 30-sec CV upload.
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Letter preview — tailored to Dreams Ltd
Dear Hiring Manager,
Dreams' innovative Sleepmatch technology and customer-first approach make this Retail Sales Assistant position exactly the type of role where I can combine my natural people skills with cutting-edge sleep consultancy. Your emphasis on exceptional customer service and uncapped commission structure aligns perfectly with my motivation to build genuine relationships whilst achieving sales targets.
My background in customer-facing roles has developed my ability to listen carefully to needs, ask the right questions, and guide people through important purchase decisions. I'm particularly drawn to the consultative nature of helping customers find their perfect sleep solution.
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Interview questions
10 questions generated from this advert.
Technical
- ›How would you approach learning the Sleepmatch sleep technology system?
- ›What methods would you use to understand a customer's specific sleep preferences?
- ›How would you present product features to help customers make high-value purchase decisions?
- ›Describe how you would maintain store displays and visual merchandising standards
- ›What approach would you take to track and achieve your sales KPIs?
Behavioural
- ›Tell me about a time you helped a customer make a significant purchase decision
- ›Describe a situation where you had to quickly build rapport with someone you'd never met
- ›Give an example of when you worked towards challenging targets or goals
- ›Tell me about a time you had to learn something completely new quickly
- ›Describe how you've contributed to a positive team environment in previous roles
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you helped a customer make a significant purchase decision
Describe a situation where you had to quickly build rapport with someone you'd never met