Retail Sales Assistant
Job description
Original text imported from Reed
Ready to turn your love for golf into a career? Join American Golf as a Sales Assistant!
At American Golf, we’re not just a store; we’re the largest golf retailer in Europe and our mission to be the go-to destination for everything golf and make a positive impact on golfers of all levels. Whether you’re an avid golfer or simply love delivering outstanding customer service, we invite you to become a vital part of our golf community.
Why Join American Golf?
At American Golf, we’re committed to creating a workplace that truly values and supports our team, providing benefits that make a meaningful difference. Here, your hard work is rewarded: enjoy commission-based earnings that grow with your success, plus generous discounts on our extensive range of golf products. Our Employee Assistance Program offers 24/7 support whenever you need it, and we prioritise well-being through life assurance and health cover options.
Flexibility is essential to us, so you can access your earnings early when needed, earn extra days off with length of service, purchase additional holidays, and even celebrate your birthday with a day off! We also support your professional growth with assistance for qualifications and offer exclusive discounts with some of our partner brands. Plus, with our Cycle to Work scheme and tech perks, you’ll save on everything from a new bike to the latest gadgets. Joining American Golf means building a career with a team that’s genuinely invested in your success and satisfaction.
About the Role:
As a Sales Assistant, you’ll be the face of American Golf in our stores, helping customers find the perfect products to elevate their game. Your role will involve:
- Delivering Exceptional Service: Greeting customers, understanding their needs, sharing product knowledge, and guiding them to make informed choices.
- Driving Sales Success: Meeting sales targets, promoting link sales, and supporting customers through the entire sales process to close the sale.
- Golf Enthusiast: Keeping up with the latest golf trends, products, and competitor insights so you can share valuable recommendations with our customers.
- Operations & Merchandising: Maintaining product displays, handling inventory, managing till operations, and ensuring our store meets the highest visual standards.
- Commitment to Health & Safety: Ensuring a safe and welcoming store environment by following health and safety protocols.
- Team Spirit: Collaborating with team members to create a positive store atmosphere, supporting each other during peak times, and continuously learning.
What You Bring:
- Passion for Golf: A love for the game (or a desire to learn!) that you can share with customers.
- Retail and Sales Skills: Previous experience in retail or sales, especially in customer service roles, with a friendly, professional approach.
- Eye for Detail: A keen focus on maintaining high standards in visual merchandising and shop-floor appearance.
- Team Player Attitude: A positive, can-do approach, ready to support team goals and work collaboratively.
- Enthusiasm for Learning: A commitment to continuous training and skill development.
American Golf is committed to fostering an inclusive and diverse workplace. We welcome applicants from all backgrounds and do not discriminate based on race, gender, age, disability, sexual orientation, religion, or any other protected status. We believe that diversity drives innovation and are proud to be an equal opportunity employer.
We value the diversity of our team and encourage all qualified candidates to apply.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your retail sales experience prominently as American Golf specifically seeks candidates with retail and sales skills
🏌️ Emphasise any golf knowledge or passion for the sport, as this is crucial for connecting with customers and sharing product recommendations
📊 Quantify your sales achievements: "Exceeded monthly targets by 15%" or "Achieved £2,500 average weekly sales"
🛍️ Showcase visual merchandising experience as the role involves maintaining product displays and store standards
🤝 Demonstrate your team collaboration skills, particularly during peak retail periods like weekends and holidays
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Achieved 110% of monthly sales targets consistently over 8 months, generating £45,000 in revenue through customer needs assessment and product recommendations
- •Managed visual merchandising displays for 200+ product lines, maintaining store standards that contributed to 15% increase in footfall conversion
- •Operated till systems processing 80+ daily transactions with 99.8% accuracy, handling cash reconciliation and inventory updates
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Letter preview — tailored to American Golf
Dear Hiring Manager,
I am writing to apply for the Sales Assistant position at American Golf's Bolton store. Having followed American Golf's growth as Europe's largest golf retailer, I am excited to contribute my retail sales experience and customer service skills to help golfers find the perfect equipment for their game.
My background in retail sales has equipped me with strong product knowledge development, visual merchandising capabilities, and the ability to consistently meet sales targets through excellent customer service. I understand the importance of creating welcoming store environments and building customer relationships that drive both immediate sales and long-term loyalty.
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Interview questions
10 questions generated from this advert.
Technical
- ›How would you handle till operations and cash reconciliation at end of day?
- ›What experience do you have with inventory management systems?
- ›How do you stay updated on golf product trends and competitor pricing?
- ›Describe your approach to visual merchandising and maintaining store displays
- ›What POS systems have you worked with in previous retail roles?
Behavioural
- ›Tell me about a time you exceeded sales targets in a retail environment
- ›Describe a situation where you helped a difficult customer find the right product
- ›How do you handle working during busy peak periods with your team?
- ›Give an example of when you had to learn about new products quickly
- ›Tell me about a time you identified an opportunity to increase sales through link selling
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you exceeded sales targets in a retail environment
Describe a situation where you helped a difficult customer find the right product