Marketing Lead
Job description
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The Marketing Lead is a senior role within DMU London, reporting directly to the Head of Campus Operations for DMU London, with a dotted line to the Head of Marketing. The post holder will lead the development and delivery of marketing, communications and student recruitment activity for the campus, ensuring a consistent, high-quality and effective approach to raising awareness and achieving recruitment targets.
This is a strategic and hands-on role responsible for ensuring coherence and high standards across all marketing and recruitment activities. The post holder will work closely with academic colleagues in London and professional services teams in Leicester to maintain strong collaboration, aligned messaging and an excellent prospective student journey. As DMU London continues to establish itself, this role will play a central part in shaping the campus product offering and its proposition, enhancing campaign delivery and contributing to the achievement of recruitment and university priorities.
What you'll be responsible forAs Marketing Lead, you will be responsible for leading and delivering the planning and execution of all marketing, communications, and student recruitment activity for DMU London, ensuring alignment with the wider university’s brand and product strategies. You will develop strong relationships across the University and work collaboratively across functions, including teams such as the Creative Hub, Campaigns, and BPS, to deliver integrated and effective activity. In addition, you will lead and develop a high-performing team, providing clear direction, prioritisation, and accountability.
You will develop and implement annual UK and global marketing and recruitment plans, ensuring campaigns, digital activity, content and events support agreed recruitment targets. You will monitor performance, evaluate impact and use insight and data to continuously improve activity and inform decision-making.
You will work closely with colleagues in London and across professional service directorates in Leicester, including Marketing, Communications, Future Students, and Business Partnering teams, to ensure aligned, high-quality campaigns and messaging. You will also collaborate with external suppliers and partners to deliver innovative and effective marketing solutions.
You will lead on the development of compelling content and campaigns across multiple channels, including digital, social media, web and events, ensuring all activity is on brand, audience-focused and impactful. You will play a key role in promoting the DMU London proposition and product offer, ensuring it complements the wider university offering.
You will contribute to portfolio development and subject-level marketing, working with academic colleagues to support recruitment growth and new course development. You will also support and lead key events such as Open Days and recruitment activities, enhancing engagement with prospective students and stakeholders.
You will manage the London marketing budget effectively, ensuring value for money and compliance with financial regulations. You will represent DMU London at relevant meetings and contribute to strategic planning and decision-making related to marketing and recruitment.
About youWe are looking for an experienced marketing professional with a proven ability to deliver impactful campaigns, drive recruitment outcomes and lead strategic marketing activity. You will have experience managing marketing projects, budgets and teams, and delivering high-quality, innovative solutions across a range of channels.
Relationship-building and influencing skills are essential, as is the ability to work collaboratively across teams and with senior stakeholders. You will be confident in using data and insight to inform decisions and measure success.
You will bring strong organisational and project management skills, with a creative, proactive and solutions-focused approach. A good understanding of digital marketing, content creation and audience engagement is essential, along with a commitment to delivering an excellent prospective student experience.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your higher education marketing experience prominently as DMU specifically needs campus-level expertise
📊 Quantify your recruitment campaign results: 'Delivered 15% increase in applications through integrated digital campaigns'
🎯 Emphasise multi-channel campaign experience as the role spans digital, social, web and events
🤝 Showcase cross-functional collaboration skills as you'll work with Leicester teams and academic colleagues
🌐 Demonstrate experience with student journey mapping and prospective student engagement strategies
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Led integrated student recruitment campaigns across 8 digital channels, achieving 22% increase in applications and exceeding annual targets by 180 students
- •Developed multi-campus marketing strategy for 12 academic programmes, collaborating with 15 academic colleagues to deliver consistent messaging and £2.1M recruitment revenue
- •Managed Open Day events for 850+ prospective students, implementing data tracking systems that improved conversion rates from 18% to 31%
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Letter preview — tailored to De Montfort University Leicester
Dear Hiring Manager,
De Montfort University London's Marketing Lead position represents exactly the strategic higher education marketing challenge I'm seeking. My background in multi-channel student recruitment campaigns and cross-functional team leadership aligns perfectly with your need to establish DMU London's market presence whilst maintaining brand consistency across campuses.
My background in developing integrated marketing strategies for educational institutions has equipped me with the skills to deliver measurable recruitment growth through data-driven campaign optimisation and stakeholder collaboration.
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Interview questions
10 questions generated from this advert.
Technical
- ›How would you develop an integrated marketing campaign across digital, social media, and events for student recruitment?
- ›What metrics would you use to measure the success of university marketing campaigns?
- ›How do you ensure brand consistency across multiple marketing channels and stakeholders?
- ›Describe your approach to using data and insights to optimise marketing performance.
- ›How would you collaborate with academic teams to develop subject-level marketing strategies?
Behavioural
- ›Tell me about a time you led a marketing team through a challenging campaign delivery.
- ›Describe a situation where you had to align messaging across multiple departments or locations.
- ›Give an example of how you've used data to improve marketing campaign performance.
- ›Tell me about a time you had to build relationships with stakeholders who had different priorities.
- ›Describe how you've contributed to developing a new product or service proposition.
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you led a marketing team through a challenging campaign delivery.
Describe a situation where you had to align messaging across multiple departments or locations.