Group Head of Marketing & Communications
Job description
Original text imported from Reed
Harris Hill is delighted to be partnering with a prestigious independent school group to recruit a Group Head of Marketing & Communications.
This senior leadership role will drive the development and delivery of innovative marketing, communications and PR strategies across a highly respected education group. Reporting to the Strategic Director of Development, Engagement & Marketing, you will lead on brand campaigns, digital content, social media, publications, media relations and stakeholder engagement, while supporting admissions, development and partnership activity.
The successful candidate will bring significant experience in marketing and communications, with a strong track record of delivering multi-channel campaigns and engaging content. You will be a confident line manager, relationship-builder, highly organised, digitally savvy and experienced in managing websites, CRM systems and social platforms.
Experience within a Group role within education is essential.
Key responsibilities include:
- Leading marketing and communications strategy across the group
- Supporting pupil recruitment and admissions campaigns
- Managing websites, social media and digital content
- Overseeing publications, PR and media relations
- Supporting fundraising and alumni communications
- Managing external agencies and suppliers
- Line management of two marketing managers
If you have significant senior marketing and communications experience developed in an Education setting, I’d love to hear from you.
- Full-time, permanent position
- Location- Barnes, South West London.
- Based in the school 9-5pm every day.
- Salary - competitive £60,000-£68,000 as a guide
- Great benefits, and holiday allowance, and Christmas closure.
Please apply today, the school is reviewing applications on a rolling basis and looking to interview ASAP.
As leading charity recruitment specialists and a certified B Corp™, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your education sector marketing experience prominently as this is explicitly essential for the role
📊 Quantify your campaign results: 'Led digital campaigns increasing enquiries by 35% across 3 school sites'
🌐 Showcase your CRM and website management expertise as these are key technical requirements
🎯 Emphasise your line management experience with marketing teams as you'll manage two marketing managers
🤝 Demonstrate your stakeholder engagement skills across admissions, development and alumni relations
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Led multi-channel admissions campaigns across 4 school sites, increasing enquiry conversion rates by 28% and supporting 15% growth in pupil numbers
- •Managed CRM system implementation for 3,200 alumni database, delivering targeted communications that generated £180,000 in development funding
- •Directed brand campaign strategy and social media content, growing Instagram followers by 45% and achieving 2.1M annual website impressions
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Dear Hiring Manager,
The Guardian's Group Head of Marketing & Communications role represents exactly the senior education marketing leadership position I've been seeking. My extensive experience in education sector marketing, combined with proven expertise in CRM systems management and multi-channel campaign delivery, aligns perfectly with your requirements for driving brand campaigns across multiple school sites.
My background in leading marketing teams and managing stakeholder relationships across admissions, development and alumni engagement has prepared me to excel in this strategic role, particularly in supporting pupil recruitment and fundraising communications.
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Interview questions
10 questions generated from this advert.
Technical
- ›How would you approach managing CRM systems across multiple school sites?
- ›What digital platforms would you prioritise for independent school marketing?
- ›How do you measure the success of multi-channel marketing campaigns?
- ›What experience do you have with website content management systems?
- ›How would you integrate social media strategy with admissions campaigns?
Behavioural
- ›Tell me about a time you led a successful brand campaign in education
- ›Describe how you've managed relationships with external agencies
- ›Give an example of how you've supported fundraising through communications
- ›How do you prioritise competing demands from admissions and development teams?
- ›Tell me about a challenging stakeholder engagement situation you've handled
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you led a successful brand campaign in education
Describe how you've managed relationships with external agencies