Field Sales Representative
Job description
Original text imported from Reed
Sell an Iconic Brand. Own your territory. Win the day with Acosta Europe AND Red Bull Grocery.
Client: Red Bull – Grocery
Role: Field Sales Representative known internally as a Striker
Location: Leicester – Field Based
Contract: Permanent
Salary: £27,980.98per annum + 15% Performance Bonus, plus Company Vehicle, Fuel Card & Tech Provided
This isn't just another field sales role. This is your chance to represent one of the most powerful brands in the world — Red Bull — and turn ambition into visible results, every single day.
At Acosta Europe, we partner with world-class brands and give driven people the tools, trust and autonomy to outperform. As a Field Sales Representative in our Impulse team, you won't be stuck behind a desk — you'll be on the front line, building relationships, driving availability, and influencing decisions where it really matters: in stores.
The Mission of a Field Sales Representative
You'll take ownership of your territory and drive sales like it's your own business.
Your focus?
- Winning prime space
- Maximising visibility
- Driving volume
- Executing flawlessly
- Beating target
If you thrive on results, love face-to-face selling, and get a buzz from seeing your work translate into growth — you'll fit right in.
What you'll be doing as a Field Sales Representative
- Owning relationships with key in-store decision makers
- Influencing range, availability and promotional execution including winning secondary displays and extra shelf space
- Executing high-impact merchandising and brand activations
- Using data and insight to prioritise high-value stores
- Spotting gaps, fixing issues, and maximising every visit
- Reporting activity accurately and feeding back market insight
- Competing to be the best — and being rewarded when you are
What we are looking for in our Field Sales Representatives
- A natural influencer with commercial instincts
- Target-driven, competitive and resilient
- Confident talking to anyone — from store staff to manager
- Organised, self-motivated and happy working independently
- Tech-savvy and comfortable reporting activity
- Full UK Manual driving licence
Retail, FMCG or field sales experience is a bonus — not a must. We care most about attitude, hunger and drive.
Why work for Acosta Europe:
- Flexible Working Options– Freedom, responsibility and real ownership of your patch
- Comprehensive Healthcare– medical, dental, vision, plus life insurance and Employee Assistance Programme.
- Generous Pension Plan– Growing contributions as your service increases helping you plan for the future.
- Paid Time Off– 22 days holiday, plus bank holidays to recharge.
- Paid Volunteering Day– Make a difference in your community.
- Career Development– access to Acosta University and internal promotion programs.
- Company Tools– Including state of the art technology to ensure you are set up for success, including Laptop and mobile phone.
- Inclusive Culture– supportive, diverse, and values-driven environment.
- Employee Engagement– social events, recognition programs, and wellness initiatives.
This is a role for people who want more than “just a job”. It's for people who want momentum, progression and recognition.
At Acosta Europe, we believe diversity and inclusion are the foundation of innovation and success. We welcome people from all backgrounds and experiences, creating a culture where everyone feels valued and empowered to thrive.
Ready to make your mark with Acosta Europe and Red Bull?
Apply now and turn your hustle into a standout sales career.
#FieldSales #SalesJobs #FMCG #Striker #SalesCareers #RedBull #Hiring #AcostaEurope
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Open your Personal Statement with territory ownership language — the advert uses 'own your territory' and 'drive sales like it's your own business', so mirror this framing to signal cultural fit immediately.
📊 Quantify your sales impact: e.g. 'Grew secondary display placement by 35% across 40 stores in East Midlands territory, lifting volume by 18% in Q3'.
🎯 Highlight any FMCG or impulse-category experience explicitly — Red Bull sits in the impulse segment, so naming relevant categories (energy drinks, soft drinks, snacks) will resonate with the hiring team.
🌐 Demonstrate data-driven decision-making on your CV — the role requires using data to prioritise high-value stores, so reference any CRM tools, sales dashboards or reporting platforms you have used.
🤝 Include a bullet on winning incremental space or secondary displays — this is a stated KPI ('winning secondary displays and extra shelf space'), so concrete examples here directly address what the employer is assessing.
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Managed a 45-store FMCG territory across the East Midlands, increasing secondary display compliance from 54% to 81% over two quarters and driving a 22% uplift in brand volume.
- •Negotiated incremental shelf space for an impulse beverage brand in 12 independent convenience accounts, securing an additional 0.5 metres of fixture per store and boosting weekly rate of sale by 15%.
- •Reported field activity and promotional compliance weekly via CRM dashboard, enabling the regional team to reallocate resource to 8 underperforming stores and recover £14,000 in lost distribution within six weeks.
Free to copy — tailoring requires a 30-sec CV upload.
Your cover letter is ready
We've drafted a cover letter for Acosta Europe. Preview the opening, then unlock the full personalised version.
Letter preview — tailored to Acosta Europe
Dear Hiring Manager,
Representing Red Bull — one of the most recognisable brands in grocery retail — as a Field Sales Representative with Acosta Europe is a role I am ready to hit the ground running in. Having built experience in territory management and in-store merchandising, I understand what it takes to win secondary display space, drive range availability, and translate store-level insight into measurable volume growth.
My background in field-based selling has equipped me with the commercial instincts and organisational discipline this role demands. Working independently across a multi-store patch, I have consistently used sales data to prioritise high-value outlets, negotiate promotional execution with store managers, and report activity accurately to support wider team planning. I hold a full UK Manual driving licence and am confident using field reporting technology to keep activity visible.
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Interview questions
10 questions generated from this advert.
Technical
- ›How do you use sales data or store-level insight to prioritise which outlets to visit first in a given week?
- ›Describe the tools or apps you have used to report field activity and track promotional compliance.
- ›How would you identify that a store is underperforming on a brand's range and what steps would you take to fix it?
- ›Walk me through how you plan a day's route across a large territory to maximise productive selling time.
- ›What does a successful secondary display execution look like, and how do you negotiate for that space with a store manager?
Behavioural
- ›Tell me about a time you consistently hit or exceeded a sales target over a sustained period — what drove that performance?
- ›Describe a situation where a key store contact was resistant to a promotional initiative. How did you bring them round?
- ›Give an example of when you identified a gap in availability or a compliance issue in store and resolved it without being asked.
- ›Tell me about a time you had to manage a large number of store visits independently and how you stayed organised and motivated.
- ›Describe a moment when you lost a piece of business or missed a target. What did you do next?
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you consistently hit or exceeded a sales target over a sustained period — what drove that performance?
Describe a situation where a key store contact was resistant to a promotional initiative. How did you bring them round?