Commercial Finance Manager
Job description
Original text imported from Reed
Global Organisation seeks a CommercialFinance Manager to join their team for a temporary assignment. The CommercialFinance Manager would be a confident and commercially minded individual who will support the Advertising, Marketing, and innovation teams of the business. This role is a fantastic opportunity to work at the heart of the brand, shaping how the business invests in marketing, digital activity, and new initiatives. A solid background in commercial partnering is essential for this role. Along with strong financial modelling skills.
Duties of the Commercial Finance Manager include:
- Financial Modelling & Analysis: Developing, maintaining, and reviewing financial models to support sales/marketing forecasting, pricing strategies, promotions, and new product initiatives.
- Commercial Decision Support: Delivering insights for the Marketing and Sales teams to optimize spend, evaluating the profitability of promotional deals and marketing investments.
- Stakeholder Management: Providing clear financial reporting to the franchisee community and supporting senior management in trading decisions.
- Business partner with Innovation, Marketing and Digital Marketing teams, providing timely and reliable financial insight.
- Provide analysis to the marketing and sales teams to facilitate data-driven investment decisions.
- Producing clear and transparent financial reports for the franchisee community, building trust, and ensuring compliance.
- Analysing the Return on Investment (ROI) of marketing campaigns and identifying trends in marketing spend to optimize future investments.
- Assisting in the budgeting and forecasting processes for advertising expenditures and digital initiatives.
- Ad-hoc projects.
Requirements for the Commercial Finance Manager include:
- Fully qualified CIMA/ACCA/ACA with a minimum of three years post qualification experience.
- Strong Financial modelling skills
- Solid commercial experience partnering with sales, marketing and innovation teams
- Experience in commercial finance and business partnering; bonus if you have supported Marketing or Innovation teams.
- Exceptional stakeholder management and communication skills, with confidence presenting to senior leaders and influencing decision making.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your CIMA, ACCA, or ACA qualification prominently at the top of your CV, as the advert lists this as the first essential requirement with minimum 3 years post-qualification experience.
📊 Quantify your financial modelling impact: "Built 12 promotional pricing models reducing marketing spend variance by 18%" or "Developed sales forecasting model used by 8 regional teams, improving accuracy from 72% to 89%".
🎯 Emphasise commercial partnering examples with Marketing or Innovation teams specifically, as the advert flags this twice and offers bonus consideration for marketing/innovation experience.
💼 Showcase ROI analysis and campaign profitability work with concrete metrics: "Analysed 24 marketing campaigns, identifying £340k in underperforming spend and reallocating to high-ROI channels".
🤝 Demonstrate senior stakeholder communication and influencing: "Presented quarterly financial insights to 15+ franchisees and C-suite, securing approval for £2.1M digital investment strategy".
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Developed 18 promotional pricing and sales forecasting models for Marketing team, reducing pricing variance by 22% and enabling £1.2M in optimised campaign spend across 12 product lines.
- •Analysed ROI of 35 marketing campaigns over 2 years, identifying £480k in underperforming digital spend and reallocating to high-performing channels, achieving 34% uplift in overall campaign profitability.
- •Delivered quarterly financial reports to 20+ franchisees and senior leadership, presenting budget variance analysis and commercial insights that influenced £3.6M investment decision in new digital marketing initiatives.
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Dear Hiring Manager,
I am writing to apply for the Commercial Finance Manager role at KennedyPearce Consulting in Milton Keynes. Your advert highlights the need for strong financial modelling skills and commercial partnering experience—two areas where I have delivered measurable impact. I am particularly drawn to the opportunity to support Marketing, Sales and Innovation teams in driving data-informed investment decisions.
My background in commercial finance has equipped me with the ability to translate complex financial analysis into clear, actionable insights for senior stakeholders. I have developed and maintained financial models that support pricing strategies and promotional forecasting, whilst building trust with cross-functional teams through transparent reporting and stakeholder management.
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Interview questions
10 questions generated from this advert.
Technical
- ›Walk us through a financial model you built for a marketing or sales forecasting scenario. What were the key drivers and how did the business use it?
- ›Describe your approach to analysing the ROI of a marketing campaign. What metrics did you track and what insights did you uncover?
- ›Tell us about a time you had to challenge or influence a commercial decision using financial data. What was the outcome?
- ›How do you approach budgeting and forecasting for discretionary spend like marketing or digital initiatives?
- ›Give an example of a complex financial analysis you delivered to a non-finance stakeholder. How did you communicate it clearly?
Behavioural
- ›Describe a situation where you had to support multiple teams (e.g. Sales, Marketing, Innovation) with competing priorities. How did you manage stakeholder expectations?
- ›Tell us about a time you identified a commercial opportunity or risk that others had missed. How did you present your findings?
- ›Give an example of when you had to build trust with a difficult stakeholder or external partner through your financial reporting.
- ›Describe a project where you had to work closely with a non-finance team to solve a business problem. What was your role and what did you learn?
- ›Tell us about a time you had to adapt your communication style to influence a senior leader or board-level decision.
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Describe a situation where you had to support multiple teams with competing priorities. How did you manage stakeholder expectations?
Tell us about a time you identified a commercial opportunity or risk that others had missed. How did you present your findings?