Marketing Assistant / Executive
Job description
Original text imported from Reed
Ardersier, Inverness (with potential for hybrid working)
Who We Are
We’re Silver Fox Tools, a Highland-based Everyday Carry (EDC) company crafting beautifully designed, high-quality pocket tools that are as stylish as they are practical. Founded in Ardersier, we’re a small team of makers who believe tools shouldn’t just do the job, they should feel good to use and look great doing it.
We design tools that are built to last a lifetime (and then some), backed by a 100-year guarantee, and alongside this legacy, we’re building an online community around our tools and the incredible creations made with them. We’re inspiring people who appreciate well-made tools and the stories they help create to make, mend, and fashion their own legacy.
We’re now looking for a Marketing Assistant / Executive to join us on a full-time, permanent basis, working Monday to Friday, 9am-5pm.
What You’ll Get
- Salary of up to £26,000 per annum
- Monthly team BBQs and cook-offs
- Access to the tool portfolio (build your own fully loaded toolkit!)
- A collaborative environment where your creative ideas get implemented
- A chance to get in with a company that's growing fast and shaping the future of a new and exciting market
This is a brilliant opportunity for a creative graduate with some marketing experience under their belt and strong writing skills to join our growing Highland-based organisation.
This is a role where your ideas won’t just sit in a folder gathering dust; they’ll be put to work, helping our fast-growing brand stay as polished and purposeful as the tools we make.
Plus, we’re a small, welcoming team with big ideas (and a pretty decent BBQ game to match), and we’ve built a workplace that’s as enjoyable as it is creative, offering you so much more than a standard marketing job.
So, if you’re ready to turn sharp ideas into sharp marketing for products with real personality, we’d love to hear from you!
What You’ll Be Getting Stuck Into
As a Marketing Assistant / Executive, you’ll be the creative engine behind our online presence, bringing the brand to life and making sure it looks as sharp online as our tools do in hand.
Running your own marketing desk (with support from the directors), you’ll plan and deliver campaigns, manage email marketing, and build CRM flows that take customers from first click to loyal fan.
Alongside this, you’ll help grow and engage the Silver Fox community, keeping conversations flowing, spotting brand ambassadors, and staying one step ahead of trends to keep the brand sharp and relevant.
Additionally, you’ll:
- Build and proofread newsletters and promotional email campaigns
- Update website product listings with accurate descriptions and imagery
- Research market trends, competitors, and new product launches
- Support social media planning, content capture, and caption writing
Who We’re Looking For
You’ll be someone who:
- Has some experience in a marketing role, at least one year
- Writes confidently and can switch from technical product details to relaxed, on-brand copy
- Is organised and comfortable juggling a few things at once
- The ability to work from our base in Ardersier, near Inverness
- Has a marketing or business degree (or similar qualification)
But if you can show us a killer portfolio and the right vibe, you could be the Marketing Assistant / Executive we’re looking for, degree or not.
Please note, this role may involve working additional hours, when required, for events or product launches.
Other organisations may call this role Marketing Officer, Digital Marketing Assistant, Social Media Assistant, Content Marketing Assistant, Marcomms Assistant, or Communications Assistant.
Webrecruit and Silver Fox Tools are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.
So, if you’re ready to turn great ideas into standout marketing as our Marketing Assistant / Executive, please apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your email marketing and CRM experience at the top of your CV as Silver Fox specifically mentions building CRM flows and newsletter campaigns
📊 Quantify your marketing results: 'Increased email open rates by 25%' or 'Managed social media accounts with 5,000+ followers'
🌐 Emphasise any experience with small brands or start-ups as Silver Fox is a growing Highland-based company looking for someone who can work independently
🎯 Showcase your creative writing skills with portfolio examples as they value 'sharp ideas' and creative content that brings personality to their brand
🤝 Mention any community management or brand ambassador experience as they're building an online community around their EDC tools
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Developed email marketing campaigns achieving 28% open rates and 8% click-through rates for premium lifestyle brand targeting 3,500 subscribers
- •Built CRM automation flows converting 15% of first-time website visitors into newsletter subscribers within 30 days
- •Managed social media content calendar for growing brand, increasing engagement by 45% across Instagram and Facebook platforms
Free to copy — tailoring requires a 30-sec CV upload.
Your cover letter is ready
We've drafted a cover letter for Silver Fox Tools. Preview the opening, then unlock the full personalised version.
Letter preview — tailored to Silver Fox Tools
Dear Hiring Manager,
Silver Fox Tools' unique position in the EDC market and your commitment to building tools with personality makes this Marketing Assistant/Executive role exactly the creative challenge I'm seeking. My experience in email marketing and CRM management, combined with strong creative writing skills, aligns perfectly with your need for someone to bring the brand to life online.
My background in marketing has equipped me with hands-on experience in campaign planning, social media management, and community building that would translate well to growing your Highland-based brand.
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Interview questions
10 questions generated from this advert.
Technical
- ›How would you set up a CRM flow to convert first-time visitors into loyal customers?
- ›What email marketing platforms have you used and how do you measure campaign success?
- ›How do you approach writing product descriptions for e-commerce websites?
- ›What tools do you use for social media planning and content scheduling?
- ›How do you conduct competitor analysis for a niche market like EDC tools?
Behavioural
- ›Tell me about a time when you had to work independently on a marketing campaign
- ›Describe a situation where you had to adapt your marketing approach for a small, growing company
- ›Give an example of when your creative idea was implemented and what the results were
- ›How do you handle multiple marketing projects with tight deadlines?
- ›Tell me about a time you had to research and understand a new market or product category
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time when you had to work independently on a marketing campaign
Describe a situation where you had to adapt your marketing approach for a small, growing company