Field Marketing Executive
Job description
Original text imported from Reed
The Ryobi Field Marketing Executive role (FME) is an exciting and varied position within the Ryobi UK Consumer Team. The primary aspect of the FME role is to help promote the brand within our national retail partners. As an FME you’re given the responsibility to support our retail partners’ stores within a geographic region and ultimately strive to develop sales, brand awareness and customer engagement across the region.
The FME team are also central to brand development, and they represent the Ryobi brand to end users & retail partners across their region.
This position is full time, working from Tuesday to Saturday.
A full UK Driving Licence is required for this position as you will be travelling to different customers within your allocated region. This role requires someone to cover South West of England. Ideally based in or around Bristol, Taunton or Cardiff.
As part of working for TTi, we offer many exciting benefits! It’s our people that are crucial to the success of our business and therefore we offer a vast range of comprehensive benefits to our team.
- A company vehicle & fuel card
- A hotel card for business use (when required)
- Lunch allowance when travelling
- 25 days holiday + 8 bank holidays
- Private Medical & Dental Insurance
- Group Life Assurance Benefits
- Annual Gym Allowance
- Discounted Milwaukee and Ryobi products
- Access to our TTi Benefits Hub which includes discounts with many high street retailers
As well as the above benefits, the wellbeing of our employees is of utmost importance to us and we offer an Employee Assistance Programme, giving employees access to a confidential helpline 24/7.
Key responsibilities
- Maintain Ryobi branded selling locations situated in customer premises
- Build meaningful relationships with store teams and consumers
- Implement National marketing campaigns in a timely manner
- Promote the Ryobi brand and recruit customers into the 18V ONE+ platform
- Organise and deliver weekly demonstration events in stores to deliver sales
- Efficiently create journey plans to ensure all customer locations are visited during a 4-week call cycle
- Deliver effective training to retail staff to allow them to sell the Ryobi brand to end users
Required skills
- Good communication skills
- Good presentation skills (Powerpoint & verbal)
- Keen eye for retail standards (retail experience not essential but preferred)
- Good organisational skills (Good with Outlook calendar & MS Teams)
- Confident demonstrator (Hands on with power tools, full training will be given so no prior experience required)
Key skills
AI-extracted from the job advert
Application advice
5 AI-generated recommendations to maximise your chances.
⭐ Highlight your field marketing experience at the top of your CV as RYOBI specifically seeks someone to promote their brand across retail locations
🚗 Emphasise your full UK driving licence and regional travel experience since this role covers South West England with extensive customer visits
🎯 Showcase any PowerPoint presentation skills and retail/demonstration experience as you'll be delivering weekly store events and training retail staff
📅 Demonstrate your organisational abilities with Outlook calendar and journey planning as you'll manage a 4-week call cycle across multiple locations
🔧 Mention any hands-on experience with tools or willingness to learn as you'll be demonstrating power tools (though full training is provided)
Suggested CV bullets
3 bullets our AI drafted for this specific advert, mirroring its ATS keywords.
Add these 3 bullets under your most recent experience:
- •Delivered 48 weekly product demonstrations across 12 retail locations, achieving 23% increase in brand awareness and £180k additional sales
- •Built relationships with 35 retail partners using PowerPoint presentations and MS Teams coordination, resulting in 15% improvement in shelf positioning
- •Managed 4-week call cycles covering 200-mile territory using Outlook calendar planning, maintaining 98% visit completion rate across 28 store locations
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Dear Hiring Manager,
RYOBI UK's Field Marketing Executive position perfectly aligns with my field marketing expertise and passion for building retail partnerships. Your focus on the 18V ONE+ platform and weekly demonstration events matches my experience in hands-on product promotion and staff training delivery.
My background in field marketing has equipped me with strong PowerPoint presentation skills and experience managing multi-location call cycles using Outlook calendar systems. I excel at building meaningful relationships with retail teams while maintaining brand standards across diverse geographic regions.
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Interview questions
10 questions generated from this advert.
Technical
- ›How would you plan an efficient 4-week call cycle across multiple retail locations in the South West?
- ›Describe your experience using PowerPoint to create presentations for retail partners
- ›How do you manage your calendar and scheduling using Outlook for field-based work?
- ›What approach would you take to implement a national marketing campaign at store level?
- ›How would you use MS Teams to coordinate with head office while working remotely in the field?
Behavioural
- ›Tell me about a time you had to build relationships with retail staff to achieve a business objective
- ›Describe a situation where you had to deliver training or demonstrations to a group
- ›Give an example of how you've maintained brand standards across multiple locations
- ›Tell me about a time you had to organise and manage multiple customer visits efficiently
- ›Describe a situation where you had to promote a product or service to increase sales
STAR answer examples
Model answers using the Situation-Task-Action-Result framework. Adapt to your own experience.
Tell me about a time you had to build relationships with retail staff to achieve a business objective
Describe a situation where you had to organise and manage multiple customer visits efficiently