📌
Contact Details — Include your name, phone, email, city, and LinkedIn. Never include a photo, date of birth, marital status, or full home address. Keep it clean and professional.
Sarah Mitchell
Senior Marketing Manager
Personal Statement
📝
Personal Statement — 3–5 lines summarising who you are and what you bring. Tailor this for every application. Focus on your value, not what you want from the role.
Results-driven Senior Marketing Manager with over nine years' experience leading integrated campaigns for B2B and B2C brands across the UK. Proven track record of increasing brand awareness, driving lead generation, and managing budgets exceeding £500,000. Skilled at translating commercial objectives into compelling multi-channel strategies. Seeking to bring data-informed creativity to a forward-thinking organisation.
Work Experience
💼
Work Experience — List roles in reverse chronological order. Use bullet points with measurable achievements (percentages, revenue, team size). Start each bullet with an action verb.
- Led a team of 8 across content, PPC, and social media, delivering a 42% increase in qualified leads year-on-year
- Managed an annual marketing budget of £650,000, consistently delivering campaigns 12% under budget
- Launched a brand repositioning project that increased Net Promoter Score from 34 to 58 within 18 months
- Introduced marketing automation (HubSpot), reducing manual reporting time by 15 hours per week
- Developed and executed multi-channel campaigns across digital, print, and events, growing website traffic by 85%
- Managed relationships with 4 external agencies and negotiated contracts saving £40,000 annually
- Spearheaded the company's first influencer marketing programme, generating 2.3 million impressions in Q1 2020
- Created weekly email campaigns achieving a 28% average open rate, exceeding industry benchmarks by 9%
- Coordinated 12 trade show appearances per year, generating an average of 150 qualified leads per event
- Assisted in the redesign of the company website, contributing to a 35% reduction in bounce rate
Education
🎓
Education — Include your degree, university, and graduation year. For recent graduates, add relevant modules or dissertation. A-Levels are useful for early-career CVs; drop GCSEs once you have work experience.
BSc (Hons) Business Management with Marketing — 2:1
University of Manchester • 2012 – 2015
A-Levels: Business Studies (A), English Literature (B), Psychology (B)
Loreto Sixth Form College, Manchester • 2010 – 2012
Key Skills
⚙️
Key Skills — List 6–8 skills relevant to the role. Mix technical and soft skills. Mirror keywords from the job description to boost ATS compatibility.
Digital Campaign Strategy
Team Leadership (8 direct reports)
Budget Management (£650k+)
HubSpot & Salesforce
Google Analytics & SEO
Stakeholder Communication
Content Marketing
Data-Driven Decision Making
📎
References — Do not list referee details on your CV. A simple line is sufficient. Employers will ask when they need them.
References available upon request.